Elon Musk rebrands Twitter to X
In perhaps one of the most bizarre moves of the Elon Musk Twitter era, the company is throwing away its iconic branding to rename to X.
This weekend saw one of the most curious moves by Twitter under Elon Musk’s leadership yet: The Twitter brand is being abandoned as the company rebrands to X. Musk and crew announced the change over the weekend, promising that further expansions of Twitter functionality that could include payments and banking are on the way.
The move to shed the Twitter brand in favor of new X branding was discussed over the weekend and reportedly carried out on July 23, 2023. Twitter CEO Linda Yaccarino would go on to share that the move from Twitter to X marks a new chapter for the platform, which should hopefully see a major expansion of functionality as time goes on.
“X is the future state of unlimited interactivity – centered in audio, video, messaging, payments/banking – creating a global marketplace for ideas, goods, services, and opportunities,” Yaccarino wrote. “Powered by AI, X will connect us all in ways we’re just beginning to imagine.”
Source: Twitter
As further clarification, Yaccarino sent an email to Twitter employees this week, as obtained by CNBC. The contents of that memo can be fount below.
Source: CNBC
Yaccarino’s statement brings up a few key points, namely that this move also comes soon after Elon Musk launched the xAI group with a gathering of AI tech developers aimed at “understanding reality”. It seems like a no-brainer that part of xAI’s duty is working on the artificial intelligence mentioned by Yaccarino that runs the X platform. Yaccarino also brings up banking and payments. It seems in moving to X, Twitter could also expand to include a PayPal-like service that lets users store and send money throughout the platform.
It remains to be seen what long-term effects and consequences the rebrand from Twitter to X has for the company. For right now, it looks like we’re saying bye to the blue bird as the company moves for the much more simplified X.
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Shacknews
replyTJ Denzer posted a new article, Elon Musk rebrands Twitter to X
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stop, drop, shut’em down, open up shop
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I am more of an https://www.youtube.com/watch?v=qJxk1leG1wY guy
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X out! X out!
https://youtu.be/NXOaesuo6eA
(Track X errr 10, "X Out", from Extreme's latest album) -
Twitter has suspended x-videos account because they are going to use x video as part of the X platform lol (not sure if this is real or not but would not be surprised)
https://imgur.com/a/TMf2kq6
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Elon paid 44billipn to make his bloody dictator Friend’s happy, and now that world wide free speech has been set back 20 years he’s happy to do the dumbest possible shit with his third base emerald spoon baby mentality. This guy was born ready to score on third and has the world convinced his “genius” is what got him there.
That’s it. He did it for rich friends, the rest is ego. His ideas are shockingly stupid, his understanding is shockingly non existent, he’s just a rich kid playing lego.-
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The USA thinks free speech cannot be regulated and only the freedom provided by capitalism can allow everyone to flourish and be free.
So we are now in the find out part of what happens when you don't enshrine into laws some markets (journalism, public discourse, etc) that should not be at the mercy of the 1%-
Sounds about right, unfortunately.
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I'll say the way Twitter has been run the past 10 months, there's no way this doesn't break a shit load of external/internal links and SEO stuff.
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Elon on a Sunday: *takes puff” yeah man, do you know *puffs* pirates? They have treasure? X marks the spot! Yeah! X! That’s where! It’ll be like that. It’ll be where treasure is. Let’s rename it to X“ *coughs*
“how do you brand that? Do you X when you post? Do you re-X? I don’t understand”
Elon: “you’re *puffs* ruining my vibe. You’re fired”-
there's a long history of obsession with X including an arm wresting match re:Windows v Linux
https://twitter.com/WalterIsaacson/status/1683228934773563395
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Asked if the logo would change in a Twitter Spaces audio chat, he said "yes," telling an unknown speaker: “We’re cutting the Twitter logo off the building with blow torches."
https://www.nbcnews.com/news/us-news/twitter-rebrands-x-elon-musk-loses-iconic-bird-logo-rcna95880
Literally burning the place down-
We really need a Silicon Valley sequel, the Silicon Pit.
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What's the opposite of a Sillicon Valley?
An Elon molehill?
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I solved it! He’s renaming Twitter to skirt the SEC stipulations against him
“These aren’t tweets. Twitter doesn’t exist” -
old logo thread from logo designer(s)
https://twitter.com/martingrasser/status/1683266038602010624-
Interesting they mention the Apple logo, as it was designed by one guy way back, and they originally had it without the bite, but for whatever reason that just looked wrong or didn't represent the brand. Taking the bite out gave it more of a playful and connected look.
Just one guy Jobs hired to do the logo and other marketing stuff, came up with it. -
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oops, link to tweet: https://twitter.com/EliotHiggins/status/1683427725892042753
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I guess this is what life is now. Just billionaires trolling all the Internet shit we use all the time.
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honest was annoyed at twitter since he took over, and it's been getting worse and worse, but this might be what actually makes me stop using it. so ugly!
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I dont get it. Is twitter changing its domain? Whats this even mean? Like literally just a logo change?
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MUSK HAS DECREED IT, MAKE IT SO
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X gonna take it away.
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"If done right, X would become half of the global financial system."
https://twitter.com/zaimirii/status/1683177429836210176
Sure.-
Gosh, I better start paying that $8 then
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I solved for X and that wasn’t the answer.
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Narrator: It was not done right.
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""If done right..."
I'm gonna stop you right there chief.
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Are they gonna force everyone to download a new app like HBO? God this is amazing
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It's almost like he has zero knowledge of history
In response, the MPAA eventually agreed in 1990 to a new NC-17 rating that would be trademarked, and could only be applied by the MPAA itself.
https://en.wikipedia.org/wiki/X_rating#United_States
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Honestly, I’m shocked that people aren’t cross-posting everything on Threads at this point.
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I THINK he is trying to make something like this:
https://en.wikipedia.org/wiki/WeChat
WeChat started as a small messaging app but is now a super app.
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Why not do what meta or alphabet did? Parent company is X, but twitter remains in name. Wtf is he doing lol
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Because he's an idiot who had exactly one idea in 52 years and he's been trying to force it his entire life but has no idea how anything works.
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Looks like he’s thinking he can relive his old tech dreams:
https://twitter.com/walterisaacson/status/1683228934773563395?s=46&t=e1n-DI6wKmm2ffWorGuDcA-
He should relive his old tech hair too.
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It’s now ℞ instead of RT on Twitter btw
https://hachyderm.io/@thomasfuchs/110770181195049391-
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I think those are just the regular posts now
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Just got the content update, lol. It's so disjointed. URL is still Twitter and the button is still Tweet, but a big dumb Y2K-era "X" floating up top.
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His name is Elon but his friends don’t call him ..
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"X" is more than just one letter... It's a symbol. The Greek symbol for "Chi" or the "X Blade" which will be formed when Ventus (a being of no darkness) fights Vanitas (a being made of darkness) and open the door to the power of Kingdom Hearts.
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Makes me think of they way some people describe closing a app window. "X out". Seems appropriate
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Huh, so Elon tried this same shit at PayPal.
https://twitter.com/chafkin/status/1683475959981264900-
hahahaha
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"Stop trying to make X happen! It's not going to happen!"
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🤖 (Verse 1)
First we gonna, then we gonna,
Bore, bore! No more talking, ready to explore,
Tunnels under the city, electric at the core,
Got the cars going "vroom", on every single floor.
E's got the dreams that he's never gonna let go,
First he takes SpaceX, then he takes Tesco,
Shooting for the stars, there ain't no plateau,
Don't believe him just watch, his flow's never gonna slow.
(Chorus)
E, gon' give it to ya,
He gon' give it to ya, E gon' give it to ya,
He don't wait for you to get it on your own,
E gon' deliver to ya, straight from the drone.
(Verse 2)
Starmen riding to the cosmos, ain't no fake,
Falcon's flyin', ain't no break,
Say what you want but don't you dare mistake,
E's changing the world, for heaven's sake.
He's got the power of the sun in his fingertips,
Neuralink, ready to let it rip,
You're doubting him, but he's ready for the trip,
Man's got a Martian ship, ready to flip.
(Chorus)
E, gon' give it to ya,
He gon' give it to ya, E gon' give it to ya,
He don't wait for you to get it on your own,
E gon' deliver to ya, straight from the drone.
(Bridge)
Ain't no waiting, ain't no debating,
E's creating, innovating, dominating,
Got the keys to the future, there ain't no replicating,
E's at the wheel, man, he's navigating.
(Chorus)
E, gon' give it to ya,
He gon' give it to ya, E gon' give it to ya,
He don't wait for you to get it on your own,
E gon' deliver to ya, straight from the drone.
(Outro)
From Tesla to SpaceX, he's on a run,
Boring Company, AI, it's all fun,
E's got a plan, man, he's the chosen one,
Said it before and I'll say it again,
E's gonna give it to ya, just tell me when.
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Dumbest thing with Twitter so far
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BuT He'S A GeNiUS
https://i.redd.it/v8iml4orbydb1.jpg -
Shots from the failed sign change at twitter today. Building management called police and had them stop halfway through. The crane was blocking traffic and there were few safety precautions being taken
https://sfba.social/@alank/110771082277793577 -
It amazes me how half-assed this rollout was. It’s really like he came up with this yesterday and replaced some icon.png on the server and called it a day. Surprised he got the aspect ratio right.
No coordinated app updates
No domain changes
No other branding changes
No announcements or reasoning given
No even permits for cutting the sign on the building
It’s just the “hold my beer” version of rebranding. I can’t underestimate him enough it seems.-
This is definitely half-assed, but not a new idea
https://slate.com/technology/2023/04/twitter-inc-x-corp-elon-musk-x-nevada.html
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Meta and Microsoft own the trademark for X. This is just too good.
https://www.threads.net/t/CvGF5Zgu55L/ -
Inside Twitter’s headquarters in San Francisco on Monday, X logos were projected in the cafeteria, while conference rooms were renamed to words with X in them, including “eXposure,” “eXult” and “s3Xy,” according to photos seen by The New York Times. Workers also began removing bird-related paraphernalia, such as a giant blue logo in the cafeteria. Outside the building, workers took off the first six letters of Twitter’s name before the San Francisco Police Department stopped them for performing “unauthorized work,” according to an alert sent by the department.
https://www.nytimes.com/2023/07/24/technology/twitter-x-elon-musk.html
wtf are they doing-
Wait, so "Twitter" is now "X" and says "r" on their building?
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LoL, this is real? I thought this had to be some kind of internet joke I wasn’t in on because I don’t pay much attention to memes and internet culture.
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What's next? Rename Tesla to CarsX?
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We're truly living in the dumbest timeline.
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"X as in close button. Couldn’t be more apt." -- NYT reader comment
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I think trying to start a thing https://www.youtube.com/watch?v=i9RmWK-G0ps&ab_channel=Key%26Peele
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oh shit, Meta owns the trademark for X as a social media platform.
https://twitter.com/alexweprin/status/1683568173809844229
Let them fighttttttt!!!! -
Ecks vs Metar repost
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This is the kind of brilliant shit that proves Elon is a brilliant shit, without proving the brilliant part.
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Also who could have predicted Twitter was going to suffer when Musk bought it? everyone
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Man the new favicon looks terrible. They pulled this shit together stupid fast I'm sure.
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I'm convinced Elon is doing some form of Brewster's Billions.
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So glad I don't give a shit about any of this. Funny watching people get all bent out of shape though.
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How Not to Change a Name
https://i.imgur.com/ELRzMGR.jpeg
This is a masterclass on how not to change a company name.
Anyone else would not change the name to a trademark their competitor owns, the logo to a symbol they cannot own and then try to take down the sign at headquarters only to have the cops shut that down because they had no permit. ?♂️
A trifecta of oopsie daisies. Should we let them release robot cars onto the roads?
#Musk #TwitteRx #twitter
https://i.imgur.com/P4c5Onr.png
https://i.imgur.com/DfgT6FO.jpeg
https://i.imgur.com/R1blVzI.jpeg
Gallery source https://imgur.com/gallery/fYztIvW
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