Mark Zuckerberg says Threads has had 70 million signups since launch

He's previously said he'd like to get Threads up to a billion users as soon as possible.

Image via Threads

Threads launched this week, and despite complaints from its competition and its various early issues, it seems to be gaining steam quickly. Mark Zuckerberg recently claimed that Threads has already been able to amass over 70 million users since launching earlier this week. That’s a pretty good start for the new Meta-owned competitor to Twitter.

Mark Zuckerberg made the claim about 70 million users via his personal Threads account on July 7, 2023. Threads came out from the Instagram app only a couple days ago and acts much like Twitter in terms of short form posting in an online community. Since then, the app has reportedly been able to gather the massive user milestone in short order. Of course, it helps that signing up for Threads is as simple as activating it from an Instagram account, so there’s a lot of crossover allowing Instagram users to get in quickly and easily. Nonetheless, it’s a major start for the app launching just this week.

Mark Zuckerberg's claim of Threads achieving 70 million users
Mark Zuckerberg claimed Threads gathered over 70 million users just a couple days after its launch.
Source: Mark Zuckerberg

It hasn’t been all good for Threads. Many users considered it to be a hot mess at launch, not the least of which was the fact that there’s no way to limit interaction to just followers. Some have already also reported mass harassment from having their Threads posts put in front of unwanted audiences. Moreover, on the legal side, Elon Musk may be gearing up for action against Threads, claiming that Meta poached many of the Twitter developers Musk fired when he took over the company and has been using trade secrets to build Threads.

Nonetheless, for now, Threads seems to have gained early steam. It will be interesting to see if that 70 million grows to the 1 billion Mark Zuckerberg is looking for. Stay tuned as we watch for further updates.

Senior News Editor

TJ Denzer is a player and writer with a passion for games that has dominated a lifetime. He found his way to the Shacknews roster in late 2019 and has worked his way to Senior News Editor since. Between news coverage, he also aides notably in livestream projects like the indie game-focused Indie-licious, the Shacknews Stimulus Games, and the Shacknews Dump. You can reach him at and also find him on Twitter @JohnnyChugs.

From The Chatty
  • reply
    July 7, 2023 12:05 PM

    TJ Denzer posted a new article, Mark Zuckerberg says Threads has had 70 million signups since launch

    • reply
      July 7, 2023 12:06 PM

      Don't thread on zuck

    • reply
      July 7, 2023 12:30 PM


      Twitter’s desktop app sees surge in outages as Meta’s Threads takes off

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      July 7, 2023 12:32 PM

      No porn and no politics on Threads is a bit disappointing.

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        July 7, 2023 12:47 PM

        Is it?

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          July 7, 2023 12:53 PM

          Yes? A place dominated by 'influencers' and brands doesn't sound like a worthwhile place to spend time. I don't use Twitter for porn, but I do respect the openness of the platform in that regard.

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          July 7, 2023 3:44 PM

          Don't be hating on dem titties.

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          July 7, 2023 5:01 PM

          I mean twitter is/was important for lots of creators, including porn

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        July 7, 2023 5:19 PM

        I don't even understand how "no politics" even works. That alone is a political stance and a bad one, but I wouldn't expect anything less from zuck.

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        July 7, 2023 5:37 PM

        So no news orgs then? That seems like a really big misstep.

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          July 7, 2023 5:42 PM

          Oh, nevermind. "Politics and hard news are inevitably going to show up on Threads - they have on Instagram as well to some extent - but we're not going to do anything to encourage those verticals,"

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        July 7, 2023 5:40 PM

        The Instagram boss later clarified his initial response, stating that while Threads won’t “discourage or down-rank news or politics,” it won’t “court” them as Facebook has in the past. “If we are honest, we were too quick to promise too much to the industry on Facebook in the early 2010s, and it would be a mistake to repeat that,” Mosseri said.

        I think they're basically just not going around promising news orgs that Threads is going to be a huge boon for business and setting up ad deals or whatever else

    • reply
      July 7, 2023 3:35 PM

      Imagine losing billions on a metaverse just to make it back on a simple message sending application that they use as example projects in undergrad courses.

      What a world we live in!

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        July 7, 2023 3:39 PM

        eh metaverse is an investment , someones got to r&d the cool vr headsets

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          July 7, 2023 5:14 PM

          VR is an investment. Top-down metaverse is a fucking mistake.

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        July 7, 2023 4:45 PM

        Building what people want vs building something no one wants.

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          July 7, 2023 7:35 PM

          Sometimes with these tech guys they can predict the future though - this time, that didn't seem to work out too well.

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        July 7, 2023 5:06 PM

        Shit on it all you want but it did make almost $500

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          July 7, 2023 6:05 PM

          Tbf that number was from the user tipping feature that was in beta testing with a limited number of people. Apparently a few companies have spent quite a bit of money to build a presence in there, but that's really not much better when it comes to making something the general public actually wants to use.

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      July 7, 2023 3:43 PM

      I've been aggressively muting all of the insta thots and thirst trap posts, but the algorithm recalculated my interests this evening and apparently determined that I was gay as fuck, so now my feed is getting filled with dudes. Jacked dudes, dudes in speedos, dad bods, you name it. It's a fucking sausage fest.

      Can't wait until they add DMs so I can start messaging them for nutrition and work out tips.

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        July 8, 2023 9:21 AM

        Facebook advertising is convinced I’m gay. All I did was click on a bunch of pride merch advertisements … every year.

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      July 7, 2023 4:37 PM

      That’s pretty wild. Also seeing a bunch of people I follow on twitter moving over for the time being. Mostly because twitter is a right wing cess pool with no moderation.

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      July 7, 2023 7:06 PM

      Elon has already (earlier) made the pedo call about Threads. Which raises many questions about Elon.

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        July 7, 2023 7:17 PM

        The SIO report claimed that Twitter had an “apparent and now resolved regression” which briefly allowed CSAM content to be posted on public profiles. Alex Stamos, one of the authors of the SIO report, said on Twitter that the site’s basic scanning for CSAM “broke” after Elon Musk took over the company last year “and was not fixed until we notified them”.

        Stamos also said that Twitter continues to have “serious issues with child exploitation”.

        Extremely concerning

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          July 7, 2023 7:30 PM



          Will look into this



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