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"Call of Duty 4" developer shocked by level of PC piracy
http://fourzerotwo.blogspot.com/2008/01/week-in-review-servers-servers-servers.html
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If I had the choice of crying poor and doing effectively nothing, or preparing for the absolutely predictable and using it to increase profits - I'd, well it's obvious.
I don't know why developers don't try to be creative with their transaction models to turn more tire kickers into paying customers.
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