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"Call of Duty 4" developer shocked by level of PC piracy
http://fourzerotwo.blogspot.com/2008/01/week-in-review-servers-servers-servers.html
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A want does not equate to a sale. As a hypothetical scenario a poor graphics artist/designer downloads Adobe Creative Suite Mega Ultra Super edition for $0. They may very well want it but that doesn't mean if the means to download it weren't available they'd just up and drop $10000 or whatever the going rate is. It's just out of their price range. This is the crucial difference between potential and actual loss of sale. To some of these kids the $30 might just as well be $10000 because they wouldn't spend it in either case.
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