IO Interactive opens Barcelona office, reveals Hitman 3 sold 300% better than Hitman 2

IO Interactive's Hitman 3 has done quite well for itself - well enough, in fact, that it has helped to open up IO Barcelona.


IO Interactive took a big risk when it moved into self-publishing. Without the safety of Square Enix behind it, the studio took on the responsibility and possible success or failure of any further games. Fortunately, in the case of Hitman 3, it has been wholly success. IO Interactive revealed that Hitman 3 has done three times as well as the previous game alone and allowed the company to wholeheartedly pursue its next project and expansion with IOI Barcelona.

IO Interactive recently revealed the opening of the IOI Barcelona in a press release and the latest details of success regarding Hitman 3 in a conversation with Hitman 3 has drawn an abundance of praise from players and critics as the highest rated game of the series and with the combination of good ratings and the arrival on next-gen systems, it has aided the game a lot according to IOI CEO Hakan Abrak

“A Hitman game has never recouped complete dev cost in the first week,” Abrak said. “Which was absolutely amazing.”

With Hitman 3 content in regular flow and Project 007 on the way, IO Interactive's new Barcelona office should aid in the continued success, operation, and development of the company and its projects.
With Hitman 3 content in regular flow and Project 007 on the way, IO Interactive's new Barcelona office should aid in the continued success, operation, and development of the company and its projects.

With that in mind, IO Interactive is continuing to turn its attention towards self-investment alongside continued development of its latest project. Hitman 3 is getting new content each month, along with an ambitious Seven Deadly Sins DLC series, but IO Interactive is also pouring its attention into a new 007 video game that will feature its own and original story and take on the internationally beloved James Bond franchise.

The opening of the IOI Barcelona office brings the total studio locations of IO Interactive to three, including IOI Copenhagen and IO Malmö, and growing support and progress on the company’s ongoing projects.

With Hitman 3 having done so well, IO Interactive is in incredible shape for the future. Stay tuned as we continue to follow for further updates and news on Hitman 3, the new 007 game, and further projects and activity from IO Interactive.

Senior News Editor

TJ Denzer is a player and writer with a passion for games that has dominated a lifetime. He found his way to the Shacknews roster in late 2019 and has worked his way to Senior News Editor since. Between news coverage, he also aides notably in livestream projects like the indie game-focused Indie-licious, the Shacknews Stimulus Games, and the Shacknews Dump. You can reach him at and also find him on Twitter @JohnnyChugs.

From The Chatty
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      April 16, 2021 11:47 AM

      Awesome. Hitman 3 is great. Needs better live service content though. More stuff like the reworked maps from Hitman 1 and less stuff like the escalations.

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        April 16, 2021 12:09 PM

        They need to axe the always online schtick. It’s dumb and has no place in a single player only game.

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      April 16, 2021 12:20 PM


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      April 16, 2021 12:56 PM

      I'm so happy to hear that this studio has done well. I was worried for a bit with them parting ways with Square Enix and stuff. They deserve it. Those games are so good.

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      April 16, 2021 1:03 PM

      Good. Hitman 3 is an amazing game.

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      April 16, 2021 1:48 PM

      Awesome, seems like they had a rough patch with 2 so great to hear they're doing well.

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      April 16, 2021 1:57 PM

      Happy to be a part of that sales number

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      April 16, 2021 2:23 PM

      I bought a copy on PC and PS5 because I am a crazy person. It gives me two chances at the elusive targets!

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      April 16, 2021 2:27 PM

      Wow that’s great. Can’t wait for their next game.

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      April 16, 2021 2:37 PM

      How long does it take for the game to click? I tried hit man 1, but I couldn’t figure out what the game wanted me to do on the first level. I go around finding stuff, but I can’t quite seem to piece together what it wants me to do. I overhear people talking about things but I can turn that information into something actionable I can do. I’m just sorta wandering around sneaking into places and finding tools and weapons and not much else :(

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        April 16, 2021 4:01 PM

        Some NPCs talk about stuff can be clues to a hidden entrance or weakness in security so that you can get to a new area or get closer to the target that you are trying to kill. Also can be a weapon or item used to kill the target. Did you try wearing different outfits from guards? That allows you to walk right in to more secure areas.

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        April 16, 2021 10:09 PM

        It's a puzzle game more than an action game. You need to figure out the correct disguise to get from one point to another, then figure out another disguise and so on. The game offers some "objectives"* that you can follow, press F1 and select one. It will display a waypoint to learn what that objective is and further waypoints on each step.

        * The objectives are really guided mini stories that show you some possible ways to complete an execution. Like in Paris, you can follow find the bald model guy, impersonate him, which makes you get access to the targets in an enclosed area.

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        April 16, 2021 10:48 PM

        Try a few mission stories- they basically teach you what is possible.

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      April 16, 2021 4:02 PM

      With their success, do you think they will now make a game called Hitman 2077 that will be a first person shooter where you are a futuristic Hitman?

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      April 16, 2021 10:28 PM

      I’d pay $30 just for the Dartmoor level

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      April 16, 2021 11:10 PM

      Yay, more game companies in town!

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      April 16, 2021 11:23 PM

      Would have gotten another sale and probably all the DLC as well if I could have gotten it on steam.

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