EA sues Energy Armor

EA has filed suit in a California court against the fitness accessory company Energy Armor, claiming the similar logo is intentionally misleading to customers.

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EA has filed suit in a California court against Florida-based fitness accessory company Energy Armor, accusing them of deceiving customers with a strikingly familiar-looking logo. The games publisher is seeking an immediate end to use of the logo, plus damages including lost profits, all profits generated by Energy Armor using the logo, damages for corrective advertising, and attorneys' fees.

Gamasutra reports that EA alleges the fitness products are marketed using professional athletes, "which is similar to how Electronic Arts advertises and markets its EA Sports products." It claims that consumers are likely to think EA is the source of the Energy Armor products or otherwise authorized or licensed them. EA has apparently sent requests to Energy Armor to change its logo, but those contacts have gone unanswered.

So what exactly does Energy Armor do? They produce "Negative Ion" accessories like sleep masks and wrist bands, said to improve balance and flexibility, reduce stress, help sleep disorders, and increase alertness. The wrist bands retail on the company store starting at $24.95.

Before you rush out to place your order, though, it's important to keep in mind the power of positive thinking. The Energy Armor site highlights a video from a local FOX affiliate in February. The skeptical reporter seemed fairly convinced after testing the product, but a strength coach from the University of North Florida claims that any perceived benefits could be chalked up to the mere belief that it works. This led an Energy Armor specialist to remark, "Whether it's placebo or not, at the end of the day if you're feeling better that's all that matters."

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From The Chatty
  • reply
    October 5, 2011 12:15 PM

    Steve Watts posted a new article, EA sues Energy Armor.

    EA has filed suit in a California court against the fitness accessory company Energy Armor, claiming the similar logo is intentionally misleading to customers.

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      October 5, 2011 12:18 PM

      For once in my life I am am rooting for EA. I'd want to sue those companies that sell that load of horse shit too.

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        October 5, 2011 12:46 PM

        Yeah, Dragon Age 2 was just terrible. Hopefully Energy Armor can put Electronic Arts in their place

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          October 5, 2011 3:29 PM

          What are you daft? I said I am rooting FOR EA. the dumb companies being the ones that sell the magnetic bands and all that horse shit.

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            October 5, 2011 3:57 PM

            Sarcasm detection fail

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              October 5, 2011 4:22 PM

              Not totally. If it was sarcasm he didn't start it off very well. Because Dragon Age 2 actually was terrible.

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                October 5, 2011 4:29 PM

                [deleted]

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                  October 5, 2011 4:44 PM

                  Yeah probably. A little too subtle for shack comments. But really I could see his sentence going either way. That could easily not be sarcasm just the same. 50/50

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            October 5, 2011 4:18 PM

            [deleted]

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            October 5, 2011 6:14 PM

            That's the joke, because they're both EA. There really is no way for EA to lose!

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          October 5, 2011 7:33 PM

          LMFAO

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      October 5, 2011 12:20 PM

      I have to side with EA on this actually. They pretty much stole the logo heh

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      October 5, 2011 12:22 PM

      Well hopefully EA wins, I'd hate to see EA continue pushing its crap. Damned EA.

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      October 5, 2011 12:30 PM

      honestly EA is a respectable company that's just on the wrong path. i don't see this case working out in EA's favor though.

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      October 5, 2011 12:33 PM

      The monster cable of fitness accessories?

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        October 5, 2011 12:39 PM

        Not even. A Monster cable, while absurdly marked up, does still actually perform a function.

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          October 5, 2011 12:42 PM

          Yeah, and Monster Cables are also the best in their class (marked up yes but there is a quality product there). This is just made up shit

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      October 5, 2011 12:40 PM

      For once I'm with EA on something. That is a weird feeling.

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        October 5, 2011 12:50 PM

        Even with all the snake oil they're selling?

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          October 5, 2011 1:13 PM

          Even then

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          October 5, 2011 2:53 PM

          EA sells snake oil?

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            October 5, 2011 2:54 PM

            I'm talking about snake oil not snake oil, I mean, EA is essentially selling it, even though EA isn't actually selling it.

            Are we clear!?!?

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      October 5, 2011 12:50 PM

      To recover lost profits? What lost profits? Do they think that somebody went to go buy the latest Madden game and got confused and bought a balance band instead?

      Also obviously EA's stuff is horseshit anyway so I hope EA wins.

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      October 5, 2011 12:52 PM

      Does anyone actually believe Ion Bracelets actually do anything?

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        October 5, 2011 12:54 PM

        http://en.wikipedia.org/wiki/Major_religious_groups#Largest_religions_or_belief_systems_by_number_of_adherents

        Didn't want to bother pussy footing around the whole belief in something unproven thing.

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          October 5, 2011 12:58 PM

          Okay, I should have said, is there any proof that they do anything?

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            October 5, 2011 12:59 PM

            No.

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            October 5, 2011 1:02 PM

            Well, placebo effect is pretty well documented. Outside of that? You can use strong magnetic fields in excess of 1 gauss to reorient red blood cells which apparently reduces risks of heart attack : http://physicsbuzz.physicscentral.com/2011/06/magnets-might-help-prevent-heart.html

            Since those are not even close to that, no. There is no benefit. It makes you look like a tool.

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              October 5, 2011 1:07 PM

              I see a couple of meat heads wearing them, and indeed they look like big faggots

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                October 5, 2011 1:10 PM

                I personally blame Lance Armstrong.

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                October 5, 2011 1:16 PM

                It's like those ridiculous necklaces that baseball players like to wear nowadays

                http://www.phitenusa.com/

                Featuring Phiten's exclusive Aqua-Titanium technology, this product helps to promote stable energy flow throughout the body. The benefits of this are longer lasting energy, less fatigue, shortened recovery time and more relaxed muscles.

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                  October 6, 2011 1:31 AM

                  Oh FFS is that what those are? I thought baseball players just had bad fashion sense

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                    October 6, 2011 8:52 AM

                    Yuup. Any time you see a player wearing a chunky necklace it's something similar to this. I maintain that baseball is the most superstitous sport ever

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        October 5, 2011 12:58 PM

        Something like 20% of the US population believes that God will fix the economy. I think a third of the population believes in ghosts. Unbelievable that a world with a supposedly advanced understanding of the world around them so childishly superstitious.

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          October 5, 2011 1:27 PM

          yeah well half the people out there have an IQ under 100, and 100 is pretty fucking dumb

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      October 5, 2011 12:56 PM

      wow, THAT'S where I've been going wrong!! Ive been buying tacky bracelets all this time instead of games! I would never have thought it... at least I feel calm about the situation.

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      October 5, 2011 1:01 PM

      the company that sold them here got shut down by our consumer affairs watchdog because they couldn't provide any actual evidence that they did anything http://www.gizmodo.com.au/2011/01/powerbalance-admits-their-wristbands-are-a-scam/

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      October 5, 2011 1:10 PM

      Ya know, I was walking through a mall, and then I saw the Energy Armor logo. At the time, I had no idea, thinking it was poorly drawn EA logo. Then I realized that it was snake oil.

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      October 5, 2011 1:21 PM

      Scam school did an episode on these and how exactly the test work
      here is the link to the episode, its pretty awesome!
      http://www.youtube.com/watch?v=XpLt0oUWfOk

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      October 5, 2011 1:24 PM

      YEAH THIS IS REALLY CONFUSING, I THOUGHT I WAS BUYING A VIDEO GAME BUT INSTEAD IT WAS A BRACELET.

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      October 5, 2011 1:29 PM

      here's to hoping somehow they both end up spontaneously combusting and all employees die

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        October 5, 2011 2:02 PM

        wjw dude

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        October 6, 2011 1:19 AM

        Yeah, fuck BF3, NFS, SSX, Dead Space, Mirrors Edge, Mass Effect and fuck knows what else!

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        October 6, 2011 1:24 AM

        But that would include me :(

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      October 5, 2011 1:29 PM

      Those things are awesome. It's like a marker for people without critical thinking or research skills, and as soon as I see one I know I can discount most of what the wearer says.

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        October 5, 2011 2:07 PM

        Einstein owned stock in Energy Armor.

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        October 5, 2011 2:14 PM

        You have to look closely so you don't confuse it for other silicone bracelets.

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      October 5, 2011 2:27 PM

      Holy shit! I just saw a kiosk of theirs at the mall maybe two days ago and thought 'wait how have thye not been sued'

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      October 5, 2011 3:40 PM

      Wow, I've never heard of them. But Power Balance (which makes similar bracelets) are at like every pre-race expo I go to. And they make buttloads of sales.

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      October 5, 2011 4:00 PM

      EA Games Challenge Everything

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      October 11, 2011 9:30 PM

      You see THIS is trademark infringement, not the BS scrolls lawsuit. (ie. Bethesda is full of crap, and their VP and PR rep are parroting what's fed to them without understanding)

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