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Assassin's Creed Valhalla director addresses lack of gameplay in gameplay trailer

Ubisoft and Assassin's Creed Valhalla Creative Director Ashraf Ismail recognizes the disappointment in the distinct lack of gameplay in the recent gameplay trailer.


Assassin’s Creed Valhalla admittedly looks like one of the most interesting new chapters of the franchise in years, bringing fans to Norse culture this time as Vikings raiding villages and kingdoms, but the supposed gameplay trailer shown on a recent Inside Xbox has been criticized for a distinct lack of gameplay. The game’s director took to social media to address the criticism, saying he recognizes and understands the disappointment.

It was late on May 7, 2020, when Assassin’s Creed Valhalla Creative Director Ashraf Ismail took to his personal Twitter to address criticism. Valhalla had just had it’s first “gameplay trailer” on the Inside Xbox Series X game reveal livestream and it was far less gameplay and much more of another cinematic look at the game with very little, if any, actual game being played which drew the ire of viewers and fans. Ismail took the opportunity to speak to the criticism, saying fans “rightfully” expected something more from the Inside Xbox trailer.

At the very least, Ismail isn’t out here trying to sweep the issue under the rug. Assassin’s Creed Valhalla’s latest trailer is literally called the “Assassin’s Creed Valhalla: First Look Gameplay Trailer,” so that’s might be pretty confusing when 1 minute and 21 seconds of cinematics play out in a 1 minute and 31 second trailer. But it at least seems like Valhalla has a road full of reveals and new information ready for fans and players ahead of its launch this upcoming 2020 holiday season. Smart Delivery has already been confirmed for the game alongside a few other features which should be pleasing to fans.

As we truck along through 2020, it looks like we can look forward to plenty more videos and details about Assassin’s Creed Valhalla. Fingers crossed, given Ismail’s response, we might even get gameplay trailers that feature gameplay.

Senior News Editor

TJ Denzer is a player and writer with a passion for games that has dominated a lifetime. He found his way to the Shacknews roster in late 2019 and has worked his way to Senior News Editor since. Between news coverage, he also aides notably in livestream projects like the indie game-focused Indie-licious, the Shacknews Stimulus Games, and the Shacknews Dump. You can reach him at and also find him on Twitter @JohnnyChugs.

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