Nintendo president calls fans 'insatiable'

Reggie Fils-Aime expressed some frustration with "insatiable" fans for being dissatisfied with the company's showing at E3 this year.

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Nintendo fans, why do you have to be so hard to please all the time? Nintendo of America president Reggie Fils-Aime feels the company did quite a bit to sate fans this year, but they just keep demanding more. He says he "loves" this habit of the gaming community, but at the same time it "troubles [him] tremendously."

"One of the things that, on one hand, I love and, on the other hand, that troubles me tremendously about not only our fanbase but about the gaming community at large is that, whenever you share information, the perspective is, 'Thank you, but I want more.' 'Thank you, but give me more.' I mean, it is insatiable," Fils-Aime told Kotaku.

"And so for years this community has been asking, 'Where's Pikmin?' 'Where's Pikmin?' 'Where's Pikmin?' We give them Pikmin. And then they say, 'What else? For years, this community have said, 'Damnit Reggie, when you launch, you better launch with a Mario game.' So we launch with a Mario game, and they say, 'So what's more?' I have heard people say, 'You know, you've got these fantastic franchises, beyond what you're doing in Smash Bros., isn't there a way to leverage all these franchises?' So we create Nintendo Land and they say, 'Ho-hum, give me more.' So it's an interesting challenge."

He does have a point that the fans have been vocal about Pikmin and launching with Mario, and the company did debut Pikmin 3 and New Super Mario Bros U at E3 this year. On the other hand, a lack of surprise may be to blame for the fans being hungry for more. We've known about Pikmin since last year, and Nintendo announced the presence of a Mario game in April. Nintendo Land was a surprise of sorts, but it was mostly a repackaging of the tech demos that debuted last year.

Editor-In-Chief
From The Chatty
  • reply
    June 25, 2012 3:30 PM

    Steve Watts posted a new article, Nintendo president calls fans 'insatiable'.

    Reggie Fils-Aime expressed some frustration with "insatiable" fans for being dissatisfied with the company's showing at E3 this year.

    • reply
      June 25, 2012 3:31 PM

      lol, Reggie.

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      June 25, 2012 3:35 PM

      Hey maybe for his next trick he'll figure out that 3rd parties are for satisfying the consumers were your 1st parties can't.

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        June 25, 2012 4:50 PM

        Nah people were still pissed that Microsoft didn't shoe more first party games. I mean they only showed Halo4, a new Gears of War, a new Forza, Fable and a new IP in Ascend, buuuut that's not enough. Totally agree with Reggie and as for wanting suprises the internet and increasing media focus shuts that down.

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          June 26, 2012 7:53 AM

          People wern't disappointed with that. People were unhappy with Microsoft spending (over 50%) of their time talking about things that are not gaming.

          Gamers don't care about video on demand, or surface, or en espanol controls, or Win 8 phone integration. Gamers care about games. So at e3, present GAMES.

          Also, the previewers for GoW and Forza were terrible. They showed nothing, so MS gets dinged for bad teasers. Additionally, The Fable 'game' is an on-rails kinect shooter.

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      June 25, 2012 3:39 PM

      The problem is, their E3 showing *WAS* bad according to most folks(myself included). They had a chance to totally own the show and we got "NintendoLand". No Zelda, no Starfox, no Metroid, no Call of Duty, no Grand Theft Auto.....

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      June 25, 2012 3:45 PM

      He points out that the gamer reaction to Brain Age, Nintendogs, and Wii Fit was "ho hum", but forgets that those titles were not traditional games. Those were titles that appealed more to non-gamers, back in the "it prints money!" era of the DS and the "Wii would like to play" heyday of the Wii. That was over 4 years ago, and most of those non-gamer customers got bored of "the Wii Sports and Wii Fit machine" and went off to casual games, iPhone games, and Zumba Fitness. That audience arguably carried the DS and the Wii, but they're not coming back.

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        June 25, 2012 6:14 PM

        Well, yeah. That sums it up.

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        June 26, 2012 7:49 AM

        I agree... and I have a feeling they are really going to have a hard time with the Wii U if they can't get those people interested again. There is potential here for Nintendo to really fall on their face this time. I kind of get the feeling that they will get that casual crowd... or they wont. I don't see too much in between. If they fail... the system could be a complete flop and I'd honestly be a bit worried about Nintendo in the future. (I am also secretly wanting this to happen so they can just become a software company and I can play their awesome 1st party games without owning their stupid home consoles).

        The other thing which I keep coming back to when I think about this console... they spent a whole console generation WAY behind in technology and that really killed their pull with the 'hardcore' audience. They really needed to jump almost two generations to get to something like what the next MS and Sony consoles will look like. But based on what we are seeing... that's not the case so they have probably less than a year to enjoy playing with the big boys... until PS4 and the 720 come out and they are back in the kiddy pool again. It just doesn't look good for Nintendo in my book. I guess I said the same thing about the Wii and ended up being wrong there. Nintendo does have the knack for pulling it off somehow so I guess we'll have to wait and see.

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      June 25, 2012 4:03 PM

      Nintendo would make so much more as a software based company at this point.

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        June 25, 2012 4:15 PM

        well I don't know if that is entirely true, they are still the only one of the big 3 console developers that is actually making a profit per console sold.

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          June 25, 2012 6:47 PM

          I don't think that's the case any longer... I'm pretty certain the 360 has been profitable for a couple of years, at least. Probably the PS3 as well.

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            June 25, 2012 7:38 PM

            Microsoft's entertainment division had a net loss in 2011 that exceeded their profits in 2010. The XBox is still in the red after over a decade.

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        June 25, 2012 4:53 PM

        They make boatloads from hardware, how do you think they'd make more selling only games on other platforms?

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        June 25, 2012 6:25 PM

        Just like Sega, right. I mean things got sooo much better for them...and Sonic games got soooo much better too!

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          June 26, 2012 6:54 AM

          WHAT

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            June 26, 2012 6:55 AM

            nevermind, my sarcasm detector failed momentarily.

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        June 26, 2012 5:45 AM

        lol nope

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        June 26, 2012 6:29 AM

        Yea because the Wii and Wii fit, DS all didn't sell like gangbusters more than their competition.

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        June 26, 2012 7:52 AM

        I don't know how successful they'd be and if it would ever happen, but I would personally love to see it happen. I don't want to buy Nintendo home consoles anymore (I do still like their handhelds) but I do miss those classic franchises which still remain to be excellent. I just don't get sick of Mario, Zelda and Metroid for some reason... at least when they are done well.

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      June 25, 2012 4:14 PM

      The last time anyone was satisfied with an E3 showing was well over a decade ago. If 'the internet' ever thinks a thing at all, it's inevitably 'huge disappointment'.

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      June 25, 2012 4:51 PM

      Oh, Reggie. You're projecting again. Go eat another hamburger or four.

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      June 25, 2012 5:36 PM

      Come on, you guys! Don't you realize what a burden you're putting on Nintendo by demanding they make more of products you enjoy? How are they supposed to deal with that? Sometimes Nintendo just wants to sit in a corner making Wii Music for a while. Nintendo secretly wishes you'd all leave it alone.

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      June 25, 2012 6:10 PM

      Don't worry Reggie, some of us are still trying to fill the void of not having MMLegends 3 on our 3DS.

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      June 25, 2012 6:44 PM

      So out of touch.

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      June 25, 2012 7:35 PM

      Nintendo has lost touch which its consumer base :(.

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        June 26, 2012 12:04 AM

        I don't necessary agree with that. Maybe they've lost touch with the CoD/bro gamer consumer base.

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          June 26, 2012 12:18 AM

          lol

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          June 26, 2012 12:34 AM

          It's so much more than that - your post feels like a beaten housewife in denial to me.

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          June 26, 2012 7:54 AM

          They lost touch with me, a die hard nintendo fan since 1985/6. I am not a CoDbro gamer either.

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          June 26, 2012 8:03 AM

          I'm starting to get a bit sick of all this dudebro CoD/bro stuff lately. It seems like an easy way to just dismiss an entire chunk of gamers who are not you. I honestly have no love for CoD and stopped buying them years ago.. but I really enjoy Gears of War games. Some people would call me a dudebro.. whatever because of that even though my favorite games of last year were probably Dark Souls, Limbo and Minecraft.. which are pretty far from that classification. And as deathofrats said... Nintendo seems out of touch to me and I've been a fan of theirs since the NES and original Gameboy.

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            June 26, 2012 8:07 AM

            Limbo? You so 2000 and late.

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              June 26, 2012 8:11 AM

              Yeah, I don't always play games when they come out. A lot of times I just buy them and dig through the piles later.

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        June 26, 2012 5:59 AM

        They've lost touch with their original consumer base. They have a whole new consumer base now and couldn't care less about the original.

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      June 25, 2012 7:48 PM

      He has a point. As a fan of Nintendo games, I am very pleased with what they announced at E3, and I'm anxious to own a Wii U.

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        June 25, 2012 7:50 PM

        Looks at this thread. And look at how you're the only person who agrees. That's not imaginary. Nintendo. as i've said a multitude of times tries to get by on releasing 500 Mario games and wonders why nobody cares. Because there's so many other types of games people want to play and Nintendo ignores them. And then has the nerve to blame the consumer.

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          June 25, 2012 8:24 PM

          Oh, I never meant to imply that this is imaginary. What I said is still the truth. Fans do shout for Pikmin, Mario, and the plethora of 3DS titles that eclipse what the Vita has, yet they're still never satisfied enough to say "this looks good, I'm excited."

          I can't speak for anyone but myself. I liked what they showed and felt they had more for me as a gamer than Microsoft. Sony had good things too, and I liked them as well.

          Nintendo has made it clear what kind of games they make. Love it or leave it.

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            June 25, 2012 9:39 PM

            Agreed. People go beyond 'not interested'. They seem hurt/annoyed, for some reason. It's weird.

    • reply
      June 25, 2012 8:57 PM

      Your mom's insatiable.

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      June 25, 2012 9:05 PM

      I think the big point that Nintendo is missing is that we want something new. Well, new and good. Pikmin 3 looks great, but it's just more Pikmin. NSM2 looks good, but it's just more Mario. We've had close to 30 years of Mario by now, so seeing the same game again with a couple of extras doesn't do anything for the more vocal of us.

      Banking on old IPs will only get you so far; you can either annoy people that want change, annoy people that don't, or just make exactly the same game every year. If Nintendo really want to break out of that cycle, they need to blow us away with a new IP, or they're going to keep falling rapidly out of touch.

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        June 26, 2012 12:03 AM

        But honestly, who has produced anything really "new" We're getting another CoD, another Madden, another Assassin's Creed, another Halo, another Gears of War, another God of War.

        Personally, I think that Nintendo, while being the smallest company out of the 3 console makers, they are the ones that take the most risk with their hardware. I can understand where Reggie is coming from. When I read gamer discussions on the internet, it's all about these gamers being NIntendo detractors while they praise their "bro gamer" 3 to 5-peat sequels. Can you really say that these other games have been new and good as well? I have several of those games that I've mentioned including their sequels and while they are some improvements, I don't seem them being so creatively different.

        I'm not saying these other games are bad either, but I feel that they are just as guilty if not more so than Nintendo with what many gamers are complaining about. It's cool to bash CoD, which I think is pretty well deserved, but I don't see the same reaction like when I see people bitch about Nintendo.

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        June 26, 2012 5:54 AM

        [deleted]

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          June 26, 2012 8:52 PM

          Although keep in mind that those titles are nothing compared to Marios close-to-30 year reign, and they're already starting to quickly lose popularity.

          Yeah gamers like sequels, but it gets hard to be excited about the 20th installment of a franchise. If Nintendo are complaining that people aren't excited, well then, there's the problem.

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      June 26, 2012 12:01 AM

      i want f-zero and starfox

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      June 26, 2012 12:11 AM

      Gamers haven't been satiable for a while now.

    • reply
      June 26, 2012 5:16 AM

      Gimme another good donkey kong country.

      Returns was only aight.

    • reply
      June 26, 2012 5:27 AM

      We need to hear RuskiSnajper's take on this.

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      June 26, 2012 5:33 AM

      I'm tired of the gimp ass hard ware and cute console names. Just make a beast of a machine that says NINTENDO on it and I'll buy it.

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      June 26, 2012 6:20 AM

      There were a number of 1st party IPs and new 3rd party IPs that should've been shown but weren't (specifically thinking Project P:100 and Fire Emblem here) that would've won them best in show easy.

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      June 26, 2012 7:22 AM

      reggie can cry all he wants first off every fan is not asking for pikman so he needs to stop crying and listen to what all Nintendo fans want freaking idiot

    • reply
      June 26, 2012 7:31 AM

      'You know, you've got these fantastic franchises, beyond what you're doing in Smash Bros., isn't there a way to leverage all these franchises?' So we create Nintendo Land and they say, 'Ho-hum, give me more.' So it's an interesting challenge."

      Nintendo Land is "leveraging all of their franchises"? wtf, Reggie.

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      June 26, 2012 7:32 AM

      they need to crank out devices faster. people are used to the apple product cycle now. get more hardware in their hands. have things in the pipeline. be a leader, supply the products, people will buy them. that will satiate the masses.

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        June 26, 2012 7:48 AM

        What? I don't see how that's a valid comparison at all. No one wants to buy a new console every year.

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          June 26, 2012 7:58 AM

          I agree. Consoles and smart phones are two completely different things. Just the opposite, if people could buy a single console which did everything they wanted, I think most consumers would be very happy to never have to buy another one. I think the same thing goes for phones, but smart phones are still fairly immature compared to consoles which have been around a long time. Smart phones still have a lot of room for innovation and the need to make things faster, smaller and have longer battery life in the mobile space keeps the hardware iterating regularly. I wouldn't be too surprised if mobile phones get to the point in 10 - 15 years when they are powerful enough, light enough, battery life is not an issue and the software is mature to the point where you can keep the same phone for 3+ years and be totally happy with it. I think home gaming consoles are just further along in that curve.

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          June 26, 2012 8:06 AM

          perhaps not "fixed" consoles, but WAY more handhelds. this is the mobile era, with highly disposable technology in the interim. remember how apple said ipads are HUGE conduits for gamers? well, nintendo needs to heed that warning. release way way way more mobile products.

          console lifespan does need to come down drastically as well, but not by as much, I agree.

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            June 26, 2012 8:39 AM

            I still don't get what you're saying. That Nintendo needs to release more first party 3DS games, or more versions of their 3DS hardware or ?

            Again, I don't think anyone wants to purchase new handheld gaming products each year. Not to mention how unattractive that would make them for any developer/publisher. That thing would see next to zero games in it's library.

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            June 26, 2012 9:06 AM

            This doesn't make any sense at all. No one is going to buy a new handheld every year if they don't even have a good amount of games for the system. Apple has a shitload of games on their store, but i can't name 10 3ds games.

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              June 26, 2012 9:08 AM

              Draw Something, Angry Birds, lots of other stuff I couldn't care less about.

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      June 26, 2012 7:34 AM

      I don't know, I'm a pretty easy going guy and I tend to enjoy almost every press conference at E3 (even when fanboys on all sides are weeping openly in the streets). But if you work for Nintendo and you saw the plan for that press conference and thought that was an OK way to push a new console... then you should resign and go work in a flower shop or something. It was just so... impotent. There was no excitement or energy and when the thing was over it felt like that's when the good stuff should have started. They are globally launching the first 'next generation' system in many years... and they made it sound and feel like they had just made coffee for breakfast. It was horrible.

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        June 26, 2012 7:38 AM

        ...and one more thing. Giving people what they want and what they ask for... is not always a good thing. It's a lot better to give them something unexpected and awesome which they hadn't even thought of yet! Anybody can make 'more of the same' but to truly innovate and blow people away with creativity... that's a special skill (and one which Nintendo used to be very good at).

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      June 26, 2012 7:39 AM

      Perhaps game companies are getting too defensive.

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      June 26, 2012 8:17 AM

      /PRE-ORDERED CANCELED

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      June 26, 2012 1:30 PM

      All I want is online multiplayer for Wii games (NOT JUST HANDHELD), like Mario Kart and Mario Party. That would be nice.....I hate the fact that Mario Kart on the 3DS more entertaining than the one on the Wii and it has online multiplayer.

      wtf?

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