PS Vita memory cards priced: $30 to $120

Vita's proprietary memory card format has been priced, and people are not going to be pleased.

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One of the biggest hidden costs of picking up Sony's new Vita handheld is the need to acquire a new proprietary memory card. Whereas the PSP Go had 16GB of storage built-in, the Vita comes with nothing. And, unlike the PSP, which used the slightly more open Memory Stick format, the Vita uses a completely proprietary memory card.

Sony has been shy about pricing these cards, which range from 4GB to 32GB. However, new entries on GameStop's website give us a first look at what to expect.

According to GameStop (via CVG), the 4GB card will go for $29.99. The 8GB card is priced at $44.99; the 16GB card is $69.99; and the 32GB card is $119.99.

Anger over these prices will undoubtedly be palpable. The listed prices represent nearly a 300% markup over Memory Stick, and a 600% markup over SD cards, for equivalently sized offerings. By placing such a high premium on Vita's memory, Sony is taking a page from Microsoft's successful marketing of proprietary Xbox 360 hard drives. Like the Xbox 360, Vita doesn't require additional memory, but many core features, like downloading games, will be unavailable without the extra purchase.

The Vita "First Edition" bundle, which launches one week before the "official" Vita launch, includes a 4GB memory card. The $350 bundle includes a 3G system, a bundled game, and additional accessories.

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From The Chatty
  • reply
    November 28, 2011 7:00 AM

    Andrew Yoon posted a new article, PS Vita memory cards priced: $30 to $120.

    Vita's proprietary memory card format has been priced, and people are not going to be pleased.

    • reply
      November 28, 2011 7:06 AM

      garbage!

    • reply
      November 28, 2011 7:14 AM

      Is it just me? Or does Sony and Nintendo really want this generation of handhelds to fail?

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        November 28, 2011 7:15 AM

        Sony just wants to fail period, it seems

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        November 28, 2011 12:03 PM

        They do seem to be trying especially hard... I don't know WTF.

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      November 28, 2011 7:22 AM

      That's one way to blow an opportunity to fight with Nintendo. The initial 3DS price was absurd, but the price drop factored in with AAA titles hitting shelves has finally put some unf behind the platform. Sony is already treading thin ice after dealing with shitty PSP Go sales.

      My question now is what are they banking on with with such a horrible pricing structure. Is there some sequel to GOW in the pipe or a miraculous SOCOM resurgence planned that we haven't heard about?

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      November 28, 2011 7:25 AM

      This is a bit ridiculous. But I am already certain that I will be able to get them cheaper on eBay just like I got the 32GB Stick for my PSP for like $40 last year. Sure the card I buy may be stolen or worse fake. But with eBays buyer protection I won't get duped AND be out of money. The cost will come down eventually, and I can already see the MiniSD conversion kits coming just like the ones that are out for MemoryStick Pro Duo

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        November 28, 2011 7:30 AM

        You do realize that when you bought that 32GB MemoryStick on eBay last year that you weren't dealing with a brand new proprietary device. You're not going to immediately see reasonable prices on these new sticks, and once those are discounted you'll still have to deal with the somewhat outrageous price for the Vita itself.

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      November 28, 2011 7:27 AM

      This may actually be the nail in the coffin for me being a Vita. Why Sony, why not stick to what you had going? It was good!

    • reply
      November 28, 2011 7:59 AM

      What in the world?! $120 for a 32GB memory card? Suddenly $249.99 no longer seems like an acceptable entry price. The Vita may very well have just fallen off my radar.

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      November 28, 2011 8:03 AM

      I guess sony doesn't want people downloading a lot of games.

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      November 28, 2011 8:29 AM

      If the only way to play a game on the Vita is download only, you better damn well make sure it has reasonably priced storage space for it.

      This is not reasonably priced.

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        November 28, 2011 11:20 AM

        I'm pretty sure it's not download only

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      November 28, 2011 8:34 AM

      These prices are not just eyebrow raising ridiculous, they are WTF ridiculous. If they intend to make these prices final they are going to seriously shoot themselves in the foot.

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      November 28, 2011 8:37 AM

      Lol whut.

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      November 28, 2011 8:42 AM

      They are doing this for a reason, obviously pirating everything has gotten way out of hand and this will most likely hold it off for a while.. :P There will be third party cards no doubt. And everyone saying the Vita will fail, I highly doubt that with the huge amount of cool games coming to it. But then everyone will say the games suck anyways, because they just want to hate... So keep crying!

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        November 28, 2011 8:45 AM

        If anything this will make people push quicker to hack it, because they will be broke from buying all the crap and unable to afford games!

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        November 28, 2011 9:20 AM

        How would this hold off pirating?

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          November 28, 2011 10:55 AM

          If the cards don't fit in commercial readers then the general public is going to have a hard time copying data to a from the cards unless it's through the PSP itself.

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            November 28, 2011 11:29 AM

            there will be pirating card readers available to the general public within 30 days.

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              November 28, 2011 1:21 PM

              Even so, this would deter a large number of people who would have to cover the up front cost and hassle of acquiring one of those readers. I don't disagree with you though.

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            November 28, 2011 11:41 AM

            That logic has and will never hold up so long as we're discussing anything in the technology field. Moving data onto a proprietary platform is not going to stop people from illegally downloading games and playing them on any platform, including but certainly not limited to the Vita.

            There are multiple ways for Sony to deter people from stealing their shit. Jacking up the prices on a new proprietary storage device is not a way to do it, unless of course there is something to these little guys in the way of DRM software. There might also be limited access between the Vita and the cards themselves to make playing illegal games hard if not impossible, but the price of a card is still not a factor here.

            Sony has done this same shit for years now. They did it with the Mini Disc, they did it with MemoryStick / MemoryStick Duo, and they're going to pull the bag right over your head again with the Vita cards. Every single time there's some absurd reason for why you should buy in, may it be marketing bullshit or Sony forcing our hands in order to use their devices.

            You could easily argue that the price of the Vita memory cards will likely increase the amount of piracy before it's all said and done. It'll keep people from buying games in much the same way people used to more rampantly steal music to avoid the higher costs associated with purchasing CDs at the store.

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        November 28, 2011 11:53 AM

        Independent of anything else, I'm concerned that every launch game will have stupid controls that force you to use the back touch panel to reload your gun or tickle the spiders attacking you or some other BS. Remember how every PS3 launch game had stupid controller waggle commands that were required to play the game? What was the last PS3 game you can remember that even mentioned motion controls? (Not including the wand games obviously)

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        November 28, 2011 3:45 PM

        They're doing this, because they're Sony. They've always done this.

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      November 28, 2011 8:56 AM

      pre-order not placed!!!!!!!!!!!!!

    • reply
      November 28, 2011 10:52 AM

      Now is this MSRP or just gamestop's pricing? I could totally understand why gamestop would want to discourage buying games from the PSN store instead of hard copies from their store..

    • reply
      November 28, 2011 10:55 AM

      [deleted]

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      November 28, 2011 11:08 AM

      I have never understood Sony's desire to fuck things up with proprietary media.

      The list of failures is getting longer and longer...

      Betamax, DAT, Elcaset, MiniDisc, SACD, and UMD all failed. MemoryStick has kind of hung on, but even that is a bit player in the market. The only format that actually worked for them was CD, but that was done in conjunction with Philips who required that the format licensed at a reasonable cost. BluRay hasn't take off, even though it can be licensed, becaus as Jobs famously said "BluRay is a bag of hurt".

      So basically, Sony is like 1 out of 10, and the only reason that took off was because its co-inventor stipulated it.

      Seems to me, in a down economy, the best way to sabotage the release is to nickel and dime your customers through things like yet another proprietary media standard. Their management REALLY is incompetent.

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        November 28, 2011 11:45 AM

        I'm no Sony fan. I always thought their stuff was overpriced and I'm not a console gamer but to say that they are only 1 out of 10 is not quite accurate.

        Actually, Sony had a pretty good track record of making proprietary formats work. They invented the 3.5 inch floppy disk, co-developed the cd, the dvd, and Blu-ray is doing pretty well.
        Betamax may have flopped in the consumer market but derivatives of it were the de facto standard in tv up until solid state storage started to take over.
        DAT was also heavily used by amateur musicians. Minidiscs were apparently pretty popular in Asia in were used in the USA by people recording bands and recording interviews.

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          November 28, 2011 3:02 PM

          They licensed the 3.5. CD, again, was co developed and licensed. BluRay is NOT doing well. Nerds like it, but generally, it doesn't sell well. Betamax flopped big in the consumer market (whcih is what we are talking about), DAT also failed in the market. MiniDisk only sold well in Japan.

          As long as they license and a reasonable price, they do okay. But when they try to control the market through high licensing or not licensing at all, they do poorly. Sony just isn't big enough on its own to demand everyone use its media types.

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      November 28, 2011 11:27 AM

      lol

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      November 28, 2011 11:50 AM

      This just in: Sony floating high on their BluRay victory. The only format victory they've ever had. Determined to sink the Vita before it has a chance.

      • reply
        November 28, 2011 12:03 PM

        Even a broken clock is right twice a day. Sony is shit.

    • reply
      November 28, 2011 11:53 AM

      doa

    • reply
      November 28, 2011 12:03 PM

      hahaha

    • reply
      November 28, 2011 12:09 PM

      More formats!!!!!!!!

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      November 28, 2011 12:25 PM

      How much will the Mad Katz version cost?

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      November 28, 2011 3:35 PM

      Fuck. What the fucking fuck. Damn it.

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      November 28, 2011 3:41 PM

      "The ship is sinking! What do we do?"
      "I know! Drill holes on the other side of the ship to let the water that already poured in back out!"
      "I think this might just work..."

      RIP Captin Sony Vita and crew.

    • reply
      November 28, 2011 9:44 PM

      32GB at least seems to be the same price as memory stick duo.

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      November 29, 2011 6:57 AM

      No thank you Sony .. Not sure this was a Day One purchase for me but it may not be a purchase at all now. For those that suggest the price will come down.. You've had a look at the price of the MS Pro Duo sticks yes? Theoretically it should have an advantage over this 'new' format in price as several devices use it.. Well PSP, PS3? and errr.. Sony Cameras if people still use those... History suggests that you'll still be paying a rather large premium for yet another Sony proprietary format for years to come. Maybe the price of MSPD sticks will finally come down now ;-)

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