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Do it for Shacknews Award 2022 - Lola

As the Shacknews Awards 2022 come to an end, we honor Lola the Pom with the Do it for Shacknews Award.


The Shacknews community lost our furry leader, mascot, and poofball of positivity when Lola the Pom passed away on the night of October 9, 2022. Most years, the Shacknews Staff would have debated the recipient of the Do it for Shacknews Award, but this year's vote was unanimous. Lola did it for Shacknews every day of her life, and the love she exudes will continue to carry on through the people she touched over her seven years on Earth. Please take a look at this tribute video we created.

Over her four years as Chairpet of the Board, Lola was at the center of many of the latest transformations of Shacknews Mercury subscribers have a Lola button on the front page that makes an image of her pop up from the bottom, and Lola the Pom has posted 919 times to the Cortex platform, declaring winners every day. Lola also served as the Creative Director of our first mobile app Shackpets. Talk about doing it for Shacknews.

Lola the Pom seen here with her favorite Kong toy.

In early 2021, Lola took over as Shacknews CEO in the face of tremendous headwinds. There is a saying on Wall Street that if you want a friend, you should get a dog. At times when it felt like there was no one in my corner, I still had the unconditional love of that poofy pomeranian. I will forever be grateful for the time we got to spend together. It's rather beautiful that Lola's last three years were spent hanging out with her best friend every single day. After years of traveling for Shacknews during the early part of her life, the lockdown, pandemic, and the decline of my health plopped me right down on the couch with Lola for belly rubs, movie nights, and lazy NFL Sundays.

Lola would patiently wait at the window whenever I left the house.

While her passing was unexpected and shocking, I am just thankful for all of the great moments we had together. From interviewing Mike Tyson, watching the Cleveland Cavaliers win the 2016 NBA Finals, and recording episodes of the Shackcast at the office. Lola was there, and her love will carry on in the hearts of every single person she touched.

Thank you, Lola. You showed everyone how to do it for Shacknews.


Asif Khan is the Luminary and majority shareholder of Shacknews. He began his career in video game journalism as a freelancer in 2001 for Asif is a CPA and was formerly an investment adviser representative. After much success in his own personal investments, he retired from his day job in financial services and is currently focused on new private investments. His favorite PC game of all time is Duke Nukem 3D, and he is an unapologetic fan of most things Nintendo. Asif first frequented the Shack when it was sCary's Shugashack to find all things Quake. When he is not immersed in investments or gaming he is a purveyor of fine electronic music. Asif also has an irrational love of Cleveland sports.

From The Chatty
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    December 31, 2022 8:30 AM

    Asif Khan posted a new article, Do it for Shacknews Award 2022 - Lola

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      December 31, 2022 8:37 AM

      We will always love Lola!

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      December 31, 2022 8:48 AM

      I will always remember Lola

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      December 31, 2022 8:49 AM

      Miss Lola. The cutest mascot.

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      December 31, 2022 8:50 AM

      Here's the video -

      I'm so sorry, she was the best dog in the world.

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        December 31, 2022 9:22 AM

        Awww the huge excitement Lola has in that video to be petted by someone. And how eager to go into the pet carrier. just awwwwwwww all around.

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      December 31, 2022 9:12 AM

      Lola was one of the good ones

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      December 31, 2022 9:13 AM

      Love her, miss her, she was da best and cutest boss on earth.

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      December 31, 2022 9:14 AM

      RIP DOG

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      December 31, 2022 9:18 AM


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      December 31, 2022 9:23 AM

      Lola was the best girl. ❤️

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      December 31, 2022 9:26 AM

      Just awwwwwwww all around. Such a great doggo (and that headwind photo is just amazing). What an adorable article and video (shaven Lola is never not hilarious).

      Such a great doggo and sorry that she is gone Asif. As you say at the end of this article, you have so many great memories with her and so do we! Thank you so much for introducing her into our lives, she is the best ceo!

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      December 31, 2022 9:27 AM

      RIP Lola

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      December 31, 2022 9:32 AM

      Never got to meet Lola but I miss her all the same :(

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      December 31, 2022 9:46 AM

      Lola :(

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      December 31, 2022 9:57 AM

      oh i missed Lola died. Good girl.

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      December 31, 2022 10:05 AM

      Oh no! I didn't know she passed away. Lola was such a cute and lovable floofball.

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      December 31, 2022 10:08 AM

      Sorry Asif, let's all do it for Lola!

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      December 31, 2022 11:16 AM

      <3 Lola

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      December 31, 2022 11:23 AM

      A well deserved award and I hope you're doing alright brosef. You're a good pet owner so you should get another doggo.

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      December 31, 2022 11:25 AM

      All the best wishes. Lola was our much beloved CEO. It always puts a smile on my face when I see Lola pop up on the site.

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      December 31, 2022 11:55 AM

      <3 Lola :'(

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      December 31, 2022 12:02 PM

      ❤️ Lola

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      December 31, 2022 12:02 PM


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      December 31, 2022 12:07 PM


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      December 31, 2022 12:30 PM


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      December 31, 2022 12:33 PM

      Lola will live forever in our minds!

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      December 31, 2022 12:35 PM

      Poor puppers, that's super sad. The passing of a pet is always hard no matter what, but a trusted companion like a dog is extra tough. Lola will be missed.

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      December 31, 2022 12:37 PM

      Aww miss you Lola ❤️

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      December 31, 2022 1:41 PM

      You clearly provided her a wonderful and happy life and nothing will ever change that. Hope you're doing well.

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      December 31, 2022 2:43 PM

      great video, so sad, she brought much joy

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      December 31, 2022 3:08 PM

      You are a "Good Girl", Lola, and definitely missed <3

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      December 31, 2022 3:12 PM

      Lola was the best, RIP little buddy. I'm sorry for your loss Asif.

    • rms legacy 10 years legacy 20 years mercury super mega
      December 31, 2022 3:27 PM


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      December 31, 2022 3:34 PM

      Condolences on the death of your beloved pet, Asif.

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      December 31, 2022 3:45 PM


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      January 2, 2023 9:13 AM

      Sorry Asif. You were an amazing dad to her and we will always remember Lola.

Hello, Meet Lola