Apple VP steps down after TikTok joke about 'fondling big-breasted women'

The viral TikTok video includes Apple VP Tony Blevins joking about "fondling big-breasted women" for a living.


Apple’s Vice President of Procurement, Tony Blevins, is stepping down from his role following backlash over a recent viral TikTok video that he appears in. In the video from @itsdanielmac, which has been viewed over 1.3 million times, Blevins is asked about what he does for a living.

While attempting to exit his expensive Mercedes-Benz SLR McLaren (valued at over $500k), Blevins jokingly replies, “I have rich cars, play golf, and fondle big-breasted women” before saying “but I take weekends and major holidays off.” The videographer then mentions that he’s “looking to get into that” himself, to which Blevins remarks, “Well, if you’re interested, I’ve got a hell of a dental plan.”

As noted by outlets like CNBC, Blevins’ joking remarks are seemingly in reference to a similar quote from the 1981 movie, Arthur. In terms of what Blevins did while at the company, according to a Wall Street Journal profile on Blevins from 2020, it’s noted that his main role at Apple centered around negotiating with suppliers to keep the price Apple pays for its computer parts down, and that he even earned the nickname “The Blevinator” due to his firm stance on price negotiations.

@itsdanielmac Quite the occupation this man has ✍️ #mercedesbenz #supercarstiktok #slr #car ♬ original sound - DANIEL MAC

Given how quickly the video has spread, and the degree of backlash it’s garnered, it’s not altogether surprising to learn that Apple reportedly conducted an internal investigation into the matter. Following this, and Blevins’ exit from the company, it’s said that Apple Senior VP of Operations, Jeff Williams, will be overseeing Blevins’ team in the interim.

In speaking with Bloomberg following the TikTok video incident, Blevins offered the following apology: “I would like to take this opportunity to apologize to anyone who was offended by my mistaken attempt at humor.”

For more on the matter, you can view the TikTok video on the channel for @itsdanielmac and can brush up on the aftermath in coverage from outlets like CNBC and Bloomberg. For more on Apple in general, be sure to read through some of our previous coverage as well including Apple reportedly paring back iPhone production plans as demand slows, and the Apple App Store rules imposing a 30 percent commission on in-app NFT trades.

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Morgan is a writer from the frozen wastelands of Maine who enjoys metal music, kpop, horror, and indie games. They're also a Tetris fanatic who's fiercely competitive in games like Tetris 99... and all games in general. But mostly Tetris. You can follow Morgan on Twitter @Author_MShaver.

From The Chatty
  • reply
    September 29, 2022 2:05 PM

    Morgan Shaver posted a new article, Apple VP steps down after TikTok joke about 'fondling big-breasted women'

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      September 29, 2022 2:07 PM

      many years ago there was a squabble user named fondler that claimed she was a woman and wanted to meet me. I was always suspicious.

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      September 29, 2022 2:09 PM

      Fuck Twitter

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      September 29, 2022 2:16 PM

      seems a bit much for an inapproriate attempt at humor

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      September 29, 2022 2:17 PM

      A little excessive to fire over that?

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        September 29, 2022 3:03 PM

        Says he stepped down?

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        September 29, 2022 6:15 PM

        Maybe Tim Apple dont like it when his VP's make any kind of waves outside of Apple

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          September 29, 2022 6:44 PM

          I imagine they run a very tight ship there.

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        September 29, 2022 7:57 PM

        think of how much more time he has to fondle big breasted women now

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      September 29, 2022 2:37 PM

      Dental plan

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      September 29, 2022 2:44 PM

      huh. As noted by outlets like CNBC, Blevins’ joking remarks are seemingly in reference to a similar quote from the 1981 movie, Arthur.

      choose your humor attempts, even if from a movie, wisely

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        September 29, 2022 3:18 PM

        Too old, didn’t watch

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        September 30, 2022 6:20 AM

        Dang you gotta be pretty cut off from the world at large to think quoting Arthur is going to land with an audience lol.

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          September 30, 2022 6:24 AM

          He’s an old fat white man.

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      September 29, 2022 3:06 PM

      He boomer'd himself. Tried to be funny & picked something that no genz/millenial is going to recognize.

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        September 29, 2022 5:34 PM

        does losing his job seem like a reasonable reaction?

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          September 29, 2022 5:44 PM

          His position as a senior apple executive or big breasted women boob fondler?

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            September 29, 2022 6:00 PM

            his job as a senior apple executive.

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          September 29, 2022 6:08 PM

          i don't personally think so, but he is in a very visible leadership position in a company that employees a lot of women

          that he found that an appropriate joke to make may make some of them feel uncomfortable reporting to him or encountering him, for reasons i probably won't understand as a man who is familiar with the joke in question

          i can see why it put apple in a difficult position and it probably behooves him to not make this a hill to die on + drag apple through the mud with him. i'm sure he's got a bunch of glowing references and will land on his feet.

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            September 29, 2022 6:09 PM

            honestly, as i reflect on it, and as a people manager myself who has two women reporting to him, i'd expect to lose my job for making a comment like this, and i would never consider making such a comment.

            so yeah, on second thought, it's appropriate

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              September 29, 2022 6:31 PM

              Apple VP is also extremely high visibility, even compared to other large companies.

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              September 30, 2022 7:48 AM

              I'm always baffled at how many people treat social media like it's their own personal comedy club instead of what it really is, a platform where content like this can be seen and shared by anyone.

              Is this a joke you could make around friends or colleagues? Absolutely. Is this something that a high profile employee at a major org like Apple should be making at work or in public? Nope. If you wouldn't want your coworkers to hear you making this type of joke at the office then you shouldn't put it on social media.

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                September 30, 2022 7:55 AM

                "Free speech" seems for many to mean "I say whatever I want whenever I want in front of any audience I want and nobody can even utter an opinion about it".

                Like you're not being silenced; you're representing a company and you're in a open marketplace of thoughts & ideas and if tons of people think you're being a sexist asshole...then maybe you are.

                The guy is probably fine, just made a really dumb choice as a major public-facing exec of one of the most famous companies on the planet.

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          September 29, 2022 6:57 PM

          The company finds itself in the position of choosing itself or this knucklehead

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            September 29, 2022 7:51 PM

            i guess what i want to know is who came up with those as the only possible choices? some mob on twitter that loves taking scalps? or a media that cares way too much about what people on twitter are saying? twitter is a cancer.

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              September 30, 2022 4:37 AM

              probably some hr policy stating that employees shouldn't do anything that makes the company look like idiots for continuing to employ idiots

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              September 30, 2022 5:29 AM

              Guessing it's the company he works for setting those as the options, and he just put them in an awkward position in front of 1.3 million people lol. People been fired for a hell of a lot less.

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              September 30, 2022 6:31 AM

              This has been happening for quite some time. When I was in IBM, back in 2005 a fantastic 15 year employee that led super cool innovative stuff in the company was giving a talk to a bunch of interns. He was encouraging them to come up with new exciting ideas and not overly focus on the code quality of their summer projects. He said, "Look if we just wanted a bunch of code monkeys we would have just hired anyone. You are here to innovate." In the room was an Indian-American IBM Fellow (super senior politically). He complained to HR that he was offended. To him, monkey was a racial slur against Indians. HR came that day and said exactly "Did you say this phrase as reported to us?" and he answered yes. He was immediately escorted out of the building and fired.

              The thing is the company isn't really in a position to judge degree of context or color or allowing even an inch once reported, they are open to huge liability that they tolerated a culture of intolerance or misogyny or racism or whatever. Companies at scale won't accept that risk it could snowball from lots of little isolated stupid things into a giant lawsuit that paints quite the picture of a pattern. So it's just safer to jettison folks.

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                September 30, 2022 11:45 AM

                Code monkey to me was a below average programmer. Googling it, there was even a TV show called code monkeys. This isn't some racist term but a term to describe someone's ability at a job. To me, your story reminds me of a white person who talked about money going into a black hole. A black man was in the conversation, got seriously offended, and asked why it wasn't a white hole. Being offended doesn't mean the other person was wrong or even offensive. I think the IBM HR opened themselves up to a counter lawsuit for unjustly firing that guy and ruining his reputation. While you are right that HR probably felt it was "safer to jettison" that guy, I think they went too far accommodating the other person who didn't understand the term.

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              September 30, 2022 7:28 AM

              nah. this was the right thing to do.

              he was someone boss or exec. and many of them are women.

              comment was way out of line

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          September 30, 2022 4:50 AM


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          September 30, 2022 5:21 AM

          part of the reason these guys hold these positions is to "represent the business".

          so, yeah - live by the sword die by the sword.

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          September 30, 2022 5:41 AM


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          September 30, 2022 6:33 AM

          If a VP of the company you work for did the same thing, what would you like to see happen?

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          September 30, 2022 7:54 AM

          It would be one thing to be a individual contributor and made this type of comment. It's entirely another when you're the VP of a division, the company is public, and your name is likely splattered on PR releases, in videos, etc.

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      September 29, 2022 6:15 PM

      Pretty sexist to discriminate against big-breasted men.

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