Apple reportedly paring back iPhone production plans as demand slows
Reportedly, Apple hoped the unveiling of the iPhone 14 line would spur sales, but demand has not been as strong as the company expected.
With the launch of the iPhone 14 generation of smartphones at Apple, it’s that exciting time of year for the company when many Apple fans would be abuzz about its new products and what they can do. Unfortunately, the iPhone 14 has not gained as much traction as Apple hoped and it has the company pulling back on its production plans for the new line. iPhone production will be reduced following lower sales than expected of the iPhone 14.
Anonymous sources in the know about production plans and changes at Apple shared knowledge of the situation in a recent report from Bloomberg. According to those sources, the iPhone 14 line has failed to gain the traction Apple expected it to have. Reportedly, as a result, Apple will cut production of smartphone products by as many as 6 million units in the second half of its fiscal year. That will make for a total of around 90 million units, which is more in line with previous years.
Source: Apple
The iPhone 14 line was revealed at an Apple event at the beginning of September 2022. It officially launched on September 16, 2022. While the new line boasts a multitude of upgrades, including further camera improvements, the sales for the line out of the gate have apparently not been what Apple expected. The company has reported that premium versions of the new line, such as the iPhone 14 Pro, have actually seen more demand than the entry-level device, but it’s not enough to keep Apple from pulling back on its production to contend with low sales.
There have also been allegations of camera issues with the iPhone 14. With that in mind, it will be interesting to see if Apple’s latest smartphone line will come out of its slump, especially as we approach the holidays. Stay tuned for more updates as they become available, right here at Shacknews.
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replyTJ Denzer posted a new article, Apple reportedly paring back iPhone production plans as demand slows
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When stonks are exploring the titanic wreck, it’s harder to justify a $1k phone.
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They're selling the iPhone 13 still, why?
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Probably for the mini
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I mean the regular 13.
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the 14 doesnt have that and is basically a 13 (same chip too)
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The 14's camera pills are flush with the body?
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Not flush but not as big as the Pro's.
https://www.apple.com/newsroom/images/product/iphone/standard/Apple-iPhone-14-iPhone-14-Plus-hero-220907_Full-Bleed-Image.jpg.large.jpg
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They always sell one or two generations back, at least for some models.
Their website, for example, is still selling the 12 as well
https://www.apple.com/iphone/
Basically besides not-depleted stock, it also gives them a way to hit all the price points. If you want an iPhone and can't afford $799 but can afford $699, you can get the 13. If you can't afford more than $599, you can get the 12 or the 13 mini.
https://www.apple.com/iphone/compare/?modelList=iphone14,iphone13,iphone12
https://www.apple.com/iphone/compare/?modelList=iphone14,iphone13,iphone13mini
If you want/need to go cheaper than that there's the SE which goes for $429
But this is normal for them. I'm willing to bet if you went to the iPhone site prior to the 14 launch they'd be selling as far back as the 11.
This behavior hasn't always been for the best - they sold the Apple Watch Series 3 for way too long because they really wanted a sub-$200 Watch. That's the one where it had the giant bezels and you had to basically erase and re-do it every time there was an OS patch because it didn't have enough space to patch. At one point I think they were selling the Series 6, the SE, and the Series 3.
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Makes sense. My iPhone 8 is still fine, though it could use a new battery. Not enough compelling stuff on the new phones compared to the old anymore, and the old ones are fast enough to last a while. Same thing that happened with laptops etc.
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Apple pearing? Unlikely
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