Ubisoft VP claims critics don't understand why NFTs are good for gaming

Ubisoft Strategic Innovations Lab VP Nicolas Pouard responded to criticism of publisher's NFT ventures, claiming players don't understand the benefits.


There’s little doubt that NFTs are a craze that is likely not going away anytime soon, but their implementation in gaming in particular is a hot topic that has plenty of dissent among gamers and critics. Ubisoft was one of the first to roll out NFT implementation in its business with Ubisoft Quartz and Digits. Though it has seen pushback from fans, Ubisoft Strategic Innovations Lab VP Nicolas Pouard claims critics simply “don’t get” why NFTs are good for gaming.

Pouard shared this sentiment in a recent interview with Finder, regarding Ubisoft’s implementation of NFTs into its business. When asked about the backlash from gamers over Ubisoft Quartz and Digits, Pouard shared that it’s something Ubisoft expected, but isn’t backing down from.

“I think gamers don't get what a digital secondary market can bring to them,” Pouard explained. “For now, because of the current situation and context of NFTs, gamers really believe it's first destroying the planet, and second just a tool for speculation. But what we are seeing first is the end game. The end game is about giving players the opportunity to resell their items once they're finished with them or they're finished playing the game itself.”

Ubisoft rolled out Quartz as "energy-efficient NFTs," but many of its critics remain unconvinced that Ubisoft NFTs are good for anyone besides Ubisoft.
Ubisoft rolled out Quartz as "energy-efficient NFTs," but many of its critics remain unconvinced that Ubisoft NFTs are good for anyone besides Ubisoft.

Pouard goes on to say that a priority for Ubisoft is that the publisher needs to figure out how to convey to and convince its audience that NFTs are actually beneficial to gaming.

While the debatable environmental effects of NFTs and cryptocurrency continue to be a concern, there’s also the matter of various scams and bad-faith actors utilizing NFTs while the trend is hot, which continues to sour the perception for those critical of NFT implementation. Nonetheless, it seems Ubisoft has no intention of bowing out of its efforts to incorporate NFTs into business and is more interested in to trying to figure out how to justify Quartz and Digits to its audience for the time being. Stay tuned as we continue to follow for further updates and details.

Senior News Editor

TJ Denzer is a player and writer with a passion for games that has dominated a lifetime. He found his way to the Shacknews roster in late 2019 and has worked his way to Senior News Editor since. Between news coverage, he also aides notably in livestream projects like the indie game-focused Indie-licious, the Shacknews Stimulus Games, and the Shacknews Dump. You can reach him at tj.denzer@shacknews.com and also find him on Twitter @JohnnyChugs.

From The Chatty
  • reply
    January 28, 2022 9:40 AM

    TJ Denzer posted a new article, Ubisoft VP claims critics don't understand why NFTs are good for gaming

    • reply
      January 28, 2022 9:52 AM

      They're correct, I absolutely don't understand why NFTs are a good thing for games and haven't been able to find a single motherfucker that can explain it. It's even more difficult for me to grasp the concept of ownership of anything from snake oil salesmen that just spent the last 15 years emphasizing that I only ever buy a license to play games and that they reserve the right to revoke that license whenever they fuck they want for whatever reason they want.

      In short: fuck them, fuck this, and fuck NFTs

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      January 28, 2022 10:02 AM

      Is anyone even asking for this shit? Is there a gamer demographic that's hyped about NFTs being added to games?

      Is it just crypto nerds continuing to ruin gaming? First it was GPUs, now it's NFTs. Yuck.

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      January 28, 2022 11:24 AM

      But what we are seeing first is the end game. The end game is about giving players the opportunity to resell their items once they're finished with them or they're finished playing the game itself.”

      Remember the D3 auction house? How did that work out?

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      January 28, 2022 11:37 AM

      Pretty easy to vote with my wallet and avoid gaming publishers who push NFTs

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      January 28, 2022 11:56 AM

      agree with VP. NFTs will allow AAA games to be released for lower cost (ie $30) - similar to what digital distribution did when it eliminated the need for physical media and associated transportation costs, etc.

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        January 28, 2022 12:20 PM

        Because I'm charitable, I lol'd you in the hope that I'm laughing with you and not at you.

      • P90 legacy 10 years
        January 28, 2022 3:27 PM

        You forgot the "/s".

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          January 28, 2022 3:29 PM

          Eh, his last sentence makes it pretty clear.

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        January 29, 2022 12:35 AM

        https://www.youtube.com/watch?v=vVy9Lgpg1m8&t=115s ?????? More like NFT's will collapse the video game economy and ruin video games all together( especially AAA ). If anyone thought F2P was bad just wait and see what NFT's will evolve into over time, it won't just be skins that is for sure.

        I can't wait for the entire game to monetized into NFT's, wouldn't it be awesome if any level past 1 was a NFT or the whole open world was gated like in the start of Assassin's Creed Origins dream sequences except that would be the whole open world design and it be gated by the NFTs that you bought. Why would anyone stop at skins if people start to buy it? Take an ARPG, do it to spells, talents, legendary items, uniques, dungeons, etc. What about fighters, make half the roster plus backgrounds NFT's, shit just look at the skins in MK11 imagine those where all NFTs... fuck Me. Same with the next Forza Horizon why not make 3/4 of the cars NFT's and those houses you get also NFT's. This is basically the worse thing to happen if We let it go through, no one is going to keep it small scale they would want cut up the whole games content, that is for sure.

        Jesus..... imagine way into the future they start to make digital video games to have only a certain amount of units for sale that can be bought and essentially a NFT batch by availability rarity for that batch amount. So say you only set 10 million copies or even less and as you get down to say 100,000 left you start to sell that batches of NFTs for more money and then exponentially juice the price till you have the last 10 units available... all of a sudden pre-ordering video game becomes a real thing and you then can't even buy them if you miss out. They could then wait a certain time frame and then they set out another NFT batch as another option or not even bother. Could you imagine doing that to say Elden Ring launch or God of War Next etc, imagine what that would do and then the reselling shit storm. The type of shit storm this could potentially open up could be insane and disastrous... I would peace out for sure.

        Honestly NFT's are terrible it will ruin video games over time nothing good would come out of it in My opinion. I rather buy less games for more money and not have NFT's if I had a choice in the future. Skins may seem like no big deal but in reality that is the dime bag of coke being passed out to get you hooked.

        Well this is My take and how I see it as a gamer and developer. If I wanted to make money, exploit My customers this is what I would do or I would not even bother with it to begin with. Like they say go big or go home, no one would tippy toe around NFTs if they where accepted it go "full retard" trust Me.

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      January 28, 2022 12:29 PM

      The only upside of NTFs is that they've given us an extremely effective litmus test of whether someone has any critical thinking skills whatsoever.

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      January 28, 2022 12:32 PM

      If idiots want to subsidize my gaming with their NFTs I am all for it. See also cosmetics.

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      January 28, 2022 12:44 PM

      Read his comment earlier today. He's not giving any kind of reason for external ownership. There are already marketplace examples of how to do this within the game or platform. External ownership just rubs salt in the wound that you "own" something with a link back to a server that will be shutdown eventually and your purchase made useless. That's no better than if the "ownership" was managed by the company's server as it does today. Also seems like customer service for NFT would be a nightmare.

      HOWEVER, this is Ubisoft, king of draconian DRM. I could see this as a push to integrate NFT into their DRM strategy. But, that's a whole different topic..

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        January 28, 2022 12:46 PM

        Hmmm.. NFT game ownership? Something like Movies Anywhere as a digital locker that connects to other retailers?

        Not sure that a digital locker has to be part of the blockchain. But, the idea of a digital locker for games that can span different stores has an appeal to me. If there's a reason to move the digital locker to the blockchain, I don't see it right off. But, if it's there, I assume smarter people at Disney, MS and Amazon will figure it out and push us to it.

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        January 29, 2022 12:39 AM

        Haven't read these guys in a long time, but that's a good one.

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