Facebook to change company's name in rebrand effort

The company responsible for Facebook, Instagram, and more is rumored to be changing its name.

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Facebook, the company known for its social media platform of the same name, is reportedly going to try and change its stripes, starting with its name. While the new name for the company is a closely guarded secret, there are some ideas floating around of what it might be.

facebook changing its name

According to an exclusive report by Alex Heath of The Verge, Facebook is planning to change its company name. This rebranding will better align the company to achieve CEO Mark Zuckerberg’s goal of becoming a “metaverse company.” Heath notes that the new name may be, “something to do with Horizon”. This is the supposed name of a Facebook-meets-Roblox platform.

News of this company name-change is coming just weeks after Facebook whistleblower Frances Haugen testified before the U.S. Senate and appeared on 60 Minutes. The company has been in a lot of hot water over recent years in relation to the United States elections, the spread of misinformation, and users’ private data. The focus on a new name couldn’t come at a better time for the company.

Facebook is also scheduled to discuss its earnings on October 25, which could be around the time we hear official news about the decision to rebrand. It should make for some interesting listening, especially considering Zuckerberg has sold over 1 million shares of the company as of June 2021.

In terms of the rebranding, it’s not unusual for a company to do this. Heath notes that Google reorganized under Alphabet, a holding company that oversees various areas in tech. With Facebook’s plans to create its own metaverse, it makes sense to have a similar setup.

We’ll be sure to update you on Facebook’s new name, as well as what’s happening around the periphery of this trillion dollar company.

Guides Editor

Hailing from the land down under, Sam Chandler brings a bit of the southern hemisphere flair to his work. After bouncing round a few universities, securing a bachelor degree, and entering the video game industry, he's found his new family here at Shacknews as a Guides Editor. There's nothing he loves more than crafting a guide that will help someone. If you need help with a guide, or notice something not quite right, you can Tweet him: @SamuelChandler 

From The Chatty
  • reply
    October 19, 2021 8:20 PM

    Sam Chandler posted a new article, Facebook to change company's name in rebrand effort

    • reply
      October 19, 2021 8:01 PM

      I expect nothing but tears and sadness from this.

      Facebook is expected to unveil a new name for it come Oct 28 (during its Connect conference), if not sooner, in part to get away from connotations that the current name has, in part to tie in better with being a metaverse creator.

      https://www.theverge.com/2021/10/19/22735612/facebook-change-company-name-metaverse

      • reply
        October 19, 2021 8:04 PM

        we will effectively transition from people seeing us as primarily being a social media company to being a metaverse company.

        Did this motherfucker get high and watch marvel movies

        • reply
          October 19, 2021 8:07 PM

          It's from a Neal Stephenson book. He wrote about a VR internet called the Metaverse back in Snow Crash in 1992.

          • reply
            October 19, 2021 8:14 PM

            William Gibson called...

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              October 19, 2021 8:17 PM

              Different than his cyberspace. Cyberspace was a mental realm of sorts, that you experienced almost like an astral plane sort of thing.

              The metaverse was just an AR/VR app. You could still see and interact with the world around you when using a portable device.

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          October 19, 2021 10:14 PM

          What a load of crap. Like this is going to fix anything.

      • reply
        October 19, 2021 8:06 PM

        Ok, stop the ride. Let me off, goddammit.

      • reply
        October 19, 2021 8:06 PM

        BookFace

      • reply
        October 19, 2021 8:07 PM

        AllYouDataIsBelongToZuck

      • reply
        October 19, 2021 8:09 PM

        the FB

      • reply
        October 19, 2021 8:10 PM

        Myspace!

      • reply
        October 19, 2021 8:10 PM

        Assface is a good choice for a new name

      • reply
        October 19, 2021 8:16 PM

        Friend Time by Definitely Human (Not An Android) Mark Zuckerberg And Pals (Who Are Destroying Society)

      • reply
        October 19, 2021 8:28 PM

        SELL SELL SELL

      • reply
        October 19, 2021 9:03 PM

        Avatarbook

      • reply
        October 19, 2021 9:14 PM

        xfinitybook! its facetastic!

      • reply
        October 19, 2021 9:19 PM

        The Metaverse?

      • reply
        October 19, 2021 10:52 PM

        Innovative Online Industries

      • reply
        October 19, 2021 11:55 PM

        Like MySpace but for war crimes and stochastic terrorism

      • reply
        October 20, 2021 12:05 AM

        FacePalm

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        October 20, 2021 1:23 AM

        god can mark just leave this fucking planet already

      • reply
        October 20, 2021 5:06 AM

        ZORG Industries

        • reply
          October 20, 2021 6:11 AM

          Actually, that might not be dystopian enough.

          PanoptiCo

      • reply
        October 20, 2021 5:19 AM

        TotallyNotFacebook

      • reply
        October 20, 2021 5:19 AM

        If I'm following this right, they're not going to rename Facebook the website, just the name of Facebook the company that owns the website.

        Like the article says Google the website/search engine company is owned by a parent corporation called Alphabet.

        So the average Facebook user is never going to notice the difference unless they pay real close attention to the fine print copyright statement.

      • reply
        October 20, 2021 7:03 AM

        Tom's Friend

      • reply
        October 20, 2021 9:16 AM

        I thought I saw this posted in these replies, but apparently I saw it elsewhere, so credit to whoever I'm stealing this from, I don't remember the source:

        Botfarm.ru

        • reply
          October 20, 2021 11:35 AM

          IT WAS FROM HERE! I don't know how I missed it. Stolen from Fooldozer near the bottom of this thread.

      • reply
        October 20, 2021 9:20 AM

        Bookie McBook Face!

      • reply
        October 20, 2021 9:21 AM

        ANuStart

      • reply
        October 20, 2021 9:22 AM

        Compu Global Hyper Meganet

      • reply
        October 20, 2021 10:12 AM

        Probably meta... or MetaLife? Meta is kind of short though.



      • reply
        October 20, 2021 10:30 AM

        Oh hi Mark Network

      • reply
        October 20, 2021 10:37 AM

        Sphere or Atmosphere

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        October 20, 2021 11:22 AM

        I love that their best idea to fix their problems is to change the name. Like everyone will forget everything when that changes. They will probably let Trump back on too. He was banned from Facebook, not the new name!

      • reply
        October 20, 2021 12:30 PM

        xXxBook420xXx

    • reply
      October 20, 2021 1:33 AM

      verse
      or versa

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      October 20, 2021 2:31 AM

      People dunk on Facebook or Metaverse or Mee or whatever they want to call themselves but they have developed some fantastic tech. React is the best JS framework out there and Open Graph is pretty awesome.

      • reply
        October 20, 2021 5:01 AM

        I'm cautiously optimistic about their metaverse goals only because they're stating they want open standards and protocols for VR/AR going forward. We'll see if that plays out, though.

    • reply
      October 20, 2021 2:57 AM

      da fuq

    • reply
      October 20, 2021 3:04 AM

      After extensive consultation they've decided to proceed with "Blackwater"

    • reply
      October 20, 2021 4:54 AM

      Google became Alphabet, so Facebook will become Erziehungs kompanie

      • reply
        October 20, 2021 5:12 AM

        That was the name of the Education company in Auschwitz

    • reply
      October 20, 2021 5:04 AM

      BookFace

    • reply
      October 20, 2021 6:08 AM

      BotFarm.ru with their new mascot Mrs. Information

    • reply
      October 20, 2021 6:23 AM

      Facebucks

    • reply
      October 20, 2021 7:05 AM

      Facesmash

    • reply
      October 20, 2021 7:53 AM

      Time to update your pihole blacklists!

    • reply
      October 20, 2021 7:55 AM

      NoseyCunt

    • reply
      October 20, 2021 9:28 AM

      Remember yahoos updated logo?

      http://chattypics.com/files/shackbrowseUpload_jyaeuehamm.png

    • reply
      October 20, 2021 10:37 AM

      Big Bro Co.

    • reply
      October 20, 2021 10:38 AM

      hahahahahaha

    • reply
      October 20, 2021 10:42 AM

      Friendface? Skynet? But I Poop From There?

    • reply
      October 20, 2021 12:22 PM

      Assholes Inc.

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