10 Images That Sum Up Apple's iPhone X Event

Check out ten of the most memorable images from the Apple special event at Steve Jobs Theater.

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The Apple Special Event is over, but we put together ten images that sum up the iPhone X reveal. Please take a look.

Tim Cook honored Apple's iconic cofounder at the beginning of the event.
Tim wipes away tears after the emotional introduction.
Eddy Cue points to the heavens as he sets foot on stage at Steve Jobs Theater for the first time.
Phil Schiller explains how Apple created masks to perfect Face ID security. Not creepy at all.
Face ID will erase your memory of paying $1000 for a phone.
Craig Federighi's face when he saw Apple's stock price dipping during the event.
Jony Ives explaining the finer points of Animoji design.
Apple cofounder Steve Wozniak didn't seem impressed.
One more thing is less exciting when the surprise announcements are leaked, eh Tim?
Tim Cook ended the conference with the same quote from Steve Jobs that kicked off the event.

Those are ten images that definitely sum up the Apple special event. Check out our special episode of the Shackcast podcast focused on today's news.

CEO

Asif Khan is the CEO and majority shareholder of Shacknews. He began his career in video game journalism as a freelancer in 2001 for Tendobox.com. Asif is a CPA and was formerly an investment adviser representative. After much success in his own personal investments, he retired from his day job in financial services and is currently focused on new private investments. His favorite PC game of all time is Duke Nukem 3D, and he is an unapologetic fan of most things Nintendo. Asif first frequented the Shack when it was sCary's Shugashack to find all things Quake. When he is not immersed in investments or gaming he is a purveyor of fine electronic music. Asif also has an irrational love of Cleveland sports.

From The Chatty
  • reply
    September 12, 2017 11:11 PM

    Asif Khan posted a new article, 10 Images That Sum Up Apple's iPhone X Event

    • reply
      September 13, 2017 4:33 AM

      Things I took away from the event:

      - iPhone SE is now $349. I had to watch the whole keynote for basically one line about it at 1:53:15. It is now the cheapest iPhone ever sold by Apple (except for the "budget" iPhone 5C - the C stands for Cheapass).

      - The risk/reward of having some punk simply punch you in the gut and grabbing your phone is becoming very disconcerting with the iPhone X. I wouldn't take a phone worth a grand out on the subway.

      - AR is just as dead as VR

      - Steve Jobs too

      - iPhone Ecks

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        September 13, 2017 4:35 AM

        do people still try to steal iphones when the owner can near instantly just brick it ?

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          September 13, 2017 4:43 AM

          Mmmh, that's a good question. I don't steal iPhones very often so I'll have to do some hypothesising here.

          If the thief turns on Airplane Mode right away, force restarts and restores it to factory settings through iTunes recovery mode, could you still remotely brick it once it connects to the internet (using a different Apple ID)?

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            September 13, 2017 5:56 AM

            You can’t do this unless it’s removed from the account first which you can’t do without the password on the phone.

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              September 13, 2017 6:15 AM

              Yeah a really effective technique to thwart illegal activity is to remove the incentive and let word get around. Once it started to become common knowledge that iPhones do things that make it impossible to resell them illegally then people stopped wanting to steal them so much. There’s a correlation between thieves sophisticated enough to know how to steal someone’s phone in a way that they can’t get it back and thieves smart enough to know to avoid iPhones because they’re less lucrative.

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            September 13, 2017 6:09 AM

            No, as soon as the restore happens, it asks for the Apple ID login and password. There is no way to complete a restore because the phone is locked to an AppleID during the activation process.

            Basically there is no way to wipe a stolen phone and get it to normal. The most that thieves do now is they keep using the phone with existing account locked to it, which leads to hilarious iCloud photo uploads of the thief. They owner can then notify authorities where they are, what they look like, etc, and then deactivate the phone which effectively bricks it.

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          September 13, 2017 5:54 AM

          It's been a while, but I am pretty sure phone theft dropped once activation locks became a thing. At that point, it only became useful for spare parts.

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            September 13, 2017 7:02 AM

            Well, come to think of it, salvaging someone else's Super Retina sure is cheaper than AppleCare's extended warranty.

            In other words: don't fear random punks, fear other X users.

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          September 13, 2017 7:14 AM

          Yes. My OG Nexus6 was lifted at a party, despite being locked and encrypted. I really wish I could find out if the IEMI ever registered somewhere else in the state after that night.

          I was pissed precisely because I knew they had stolen a brick, it would wipe itself on the next powerup, and would show up as stolen, so why bother? It couldn't have even been used once and then thrown away.

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        September 13, 2017 6:28 AM

        My phone is worth a grand and I take it out on the subway all the time. People might think I have less storage and it's only $750 or whatever the base cost was last year but it's not.

        I think if someone's going to steal your phone, you are fucked either way.

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      September 13, 2017 6:06 AM

      That's a lot of white faces used for the FaceID training set.

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        September 13, 2017 6:18 AM

        One of the things they were saying was that their “dot projector” or whatever they called it makes a bump map of your face. I presume that this aids in using Face ID in the dark.

        If so, then I wonder if it considers skin color at all? These fake faces could use #FFFFFF as their color and it wouldn’t make a difference though I don’t know if that’s more or less creepy on stage.

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          September 13, 2017 6:30 AM

          That was another thing I was musing last night as I looked at my phone in the middle of the night - that I really want to be able to unlock this thing without any light.

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            September 13, 2017 9:27 AM

            that you should be able to do. while you only have one eye open because you're half asleep? maybe not

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        September 13, 2017 6:19 AM

        It uses 3d mapping from 3D cameras which emit infrared light. I don't think skin color matters. You could train it normally and put on black face, and it would still work.

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          September 13, 2017 8:53 AM

          Ah, good to know. The photo with a bunch of white people masks on the wall had me worried.

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        September 13, 2017 7:20 AM

        Better tell Buzzfeed and/or Vice.

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      September 13, 2017 6:15 AM

      I saw Woz looking happy and talking to his seatmates a couple of times they showed him during the talk. He looked far happier than in that photo. :D

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      September 13, 2017 6:37 AM

      One thing I didn't quite understand is when they showed the app that shows the stars in space in AR. At first I was like "wow thats kinda neat" but then I remember I have an app that does exactly that for at least 5 years now. So whats the big deal?

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        September 13, 2017 8:09 AM

        its over the actual sky, not just a rendered scene.

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          September 13, 2017 9:24 AM

          When I'm star gazing, the difference between the "actual sky" and a black screen is effectively zero. During the day, my human eyes can't see the stars. When I upgrade to Apple iEyes in 2035, maybe things will be different.

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        September 13, 2017 9:51 AM

        http://www.madewitharkit.com/

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      September 13, 2017 7:22 AM

      Was there an iphone 9 or did they do the microsoft thing?

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        September 13, 2017 7:23 AM

        They did the Microsoft thing. They also skipped over the 7S.

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          September 13, 2017 7:24 AM

          I'm holding out for the x1x

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          September 13, 2017 7:42 AM

          They did this with the Mac where they announced Mac OS 8 and that they were developing Mac OS X at the same time. Mac OS X being years down the road T that point, so far in the future that there was a Mac OS 9 as well.

          So I wonder if they’ll have an iPhone 9 next year or if they’ll try to make the whole line be like the X (notch, no button, etc.)

          Or if they’ll go the Mega Man route and instead of iPhone XI they’ll release he iPhone X2.

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          September 13, 2017 10:09 AM

          What happens when the actual iPhone 9 comes out? They can't make the 9 an 11 because what does that make the new X? The 12? MAKES NO SENSE

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          September 13, 2017 10:18 AM

          I imagine they this this to get ahead of Samsung's marketing on the phone numbers game.

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          September 13, 2017 10:32 AM

          I'm betting they kill off the 's' branding

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            September 13, 2017 10:53 AM

            But then they won't have, to steal another person's joke, an iPhone XS, and that would be sad.

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          September 16, 2017 3:33 PM

          The 7 should really have been the 6ss, it was a refinement though a good one.

    • reply
      September 13, 2017 7:52 AM

      They should have used this pic of Steve Jobs
      https://www.digitaltrends.com/wp-content/uploads/2011/10/steve_jobs_biography.jpg

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      September 13, 2017 8:00 AM

      OK so iTunes removed the App Store. Now you can't use it to download apps and then sync them to your phone via Lightning cable.

      I'm personally fine with this, some people are up in arms about it (iTunes is one of those "water on pavement" things where every little change outrages millions of people even though they make up a tiny percentage of users).

      But now when you click on an iTunes link for an app it tries to open iTunes (if you've allowed this, and Safari on the Mac does by default I think), which now can't open it because it doesn't have the App Store anymore and so it launches the webpage, when then tries to launch iTunes, etc. It's an infinite loop.

      So at some point you're frantically closing tabs to close the cycle. They need to fix that soon.

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        September 13, 2017 8:10 AM

        I really want Apple to completely rewrite iTunes and remove all the syncing shit completely. It should be an Apple Music, Videos, and Podcasts app only. Then on top of that they can reintroduce iSync as a way to manage OS firmware stuff as well as sync media if you really want it.

        There is no reason to have all this bullshit in a single app.

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          September 13, 2017 8:58 AM

          They can call it "iMedia" and get rid of iTunes completely.

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            September 13, 2017 9:00 AM

            maybe it can give blowjobs too if we're suggesting things that will never happen

          • reply
            September 13, 2017 9:19 AM

            But the branding of "itunes" is one of those billion dollar brand names

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              September 13, 2017 9:40 AM

              To me it reads "bloated content management junk that never works quite right". Eventually enough people will agree.

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                September 13, 2017 9:43 AM

                most iphone users don't even have itunes installed, they don't care at all and never will. itunes on the desktop will just become increasingly irrelevant, they're never going to rewrite it

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                  September 13, 2017 10:08 AM

                  Then it eventually goes away on its own and is no longer a brand name worth reviving.

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                    September 13, 2017 10:09 AM

                    the brand name still covers the store itself. only the desktop app is becoming irrelevant

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        September 13, 2017 9:32 AM

        That's...actually awesome.

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          September 13, 2017 9:33 AM

          (For my use-case. I got tired of iTunes downloading apps to my fucking computer. I know you could probably change it, but I was too lazy. And now I don't have to figure this shit out!)

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      September 13, 2017 8:47 AM

      I way I was more excited about new iPhones these days :(

      My 6S+, long paid off, is still a beast.

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        September 13, 2017 8:55 AM

        Yeah. Phones just last so long these days, both because of how powerful they are and how giant leaps in progress have slowed down, that I think many of us know when they're going to upgrade regardless of the product itself. The announcement is sometimes just learning what you're going to get.

        Like for me, I have a Nexus 6P and I'm excited to see the Pixel 2 reveal because it means whatever I get NEXT year will be better than that, or will be better than the iPhone 8/X.

        It's kind of like being interested in CPU and TV advancements, even though those upgrade rates are even slower.

    • reply
      September 13, 2017 8:55 AM

      Is it pronounced iPhone "Ex" or iPhone "Ten"

      • reply
        September 13, 2017 8:58 AM

        Apple can say Ten all they want but it will 100% end up being Ex

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      September 13, 2017 9:20 AM

      I want to know it carriers are going to do free trade-in upgrades this year...

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      September 13, 2017 9:36 AM

      i'm just waiting until i can get the iphone X in the SE version. The SE X version, if you will

      do you guys get it because it's the SEX version and my shack user name is Mr.SEX??

      hey how's your day going

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      September 13, 2017 10:11 AM

      I feel like they could have easily added the face stuff to iPhone 8 (keeping the home button as well) to get more data, work out kinks, and get more people used to the idea. That would also let more users enjoy the animated poop emoji. They didn't though because that's really all the X offers for its premium.

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      September 13, 2017 10:13 AM

      Man there’s a lot of “Why I won’t buy the new iPhone X” articles today. Not saying this is necessarily one of them, but it’s like people are being all proud of it, “Look how COOL I am!!” It’s a phone, folks. Buy what you want.

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        September 13, 2017 10:19 AM

        I am buying the phone, I just wanted to do something with my funny screencaps.

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          September 13, 2017 10:21 AM

          Oh yeah, like I said this article wasn’t necessarily one of them, just something I noticed in my rounds of my usual sites this AM.

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          September 13, 2017 10:44 AM

          I didn't click on the article until I read this post because I thought it would be a serious shacknews retrospective.

          Thanks for proving me wrong, I should have clicked.

          <3

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        September 13, 2017 10:20 AM

        i don't accept this criticism. we're just trying to decide what phone to buy. every year somebody makes a post like this and it never makes any sense

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          September 13, 2017 10:21 AM

          like why shouldn't people be going into detail about the new phone and what the potential downsides are?

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          September 13, 2017 10:21 AM

          Yeah, I think it is fair to debate the qualities of these $1000 plus devices.

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          September 13, 2017 10:22 AM

          Calm your tits, I’m not criticizing posters, I’m saying , IN GENERAL, on the Internet today, there’s a lot of articles like that. The Verge has at least two on their homepage right now.

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            September 13, 2017 10:23 AM

            right and i'm saying, no shit dude, it's the day after a new phone's release. nobody is saying "look how cool i am" (quote from your post), they're just trying to analyze the phone