Microsoft: Xbox 360 'about halfway' through generation

By Andrew Yoon, Jun 24, 2011 12:15pm PDT

It looks like Microsoft is taking a page out of Sony's "ten year" marketing handbook. Xbox VP Chris Lewis told MCV (via CVG) that he sees the Xbox 360 "about halfway through" the current console life cycle. Given the incredible momentum Microsoft has seen for the platform, it's no wonder the exec would be keen on saying that.

"Xbox is defying the normal curve you might expect," Lewis noted. "There's no doubt that Kinect put a huge shot of adrenaline into the business."

Last we heard, Kinect has already sold over ten million units, and Microsoft has been capitalizing on its mainstream appeal by making the system focused more on "entertainment," than simply gaming.

Although the platform is six years old, it has no signs of slowing down. While Nintendo is preparing the Wii U for release next year, it seems Microsoft is comfortable in continuing this generation for a long time to come.

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