Sony: PS3 Will Reclaim Lead within Life Cycle

By Aaron Linde, May 07, 2008 1:35pm PDT Sony Computer Entertainment president Kazuo "Kaz" Hirai claims that the PlayStation 3 will surpass the Wii and Xbox 360 within the system's 10-year life cycle.

"We've only really begun to scratch the surface with PlayStation 3 but I am confident that given the long life cycle we have planned for the machine we are going to have a very good install base in all of the major territories," Hirai told the BBC. "I am very confident that after the 10-year life cycle we will have the install base that we are looking for."

PS3 sales were recently announced to have surpassed the Xbox 360 in Europe, where it still trails behind Nintendo's Wii. Hirai noted that the PlayStation 3's 2008 software line-up would aid in driving sales of the console for the year.

"If you look at line-up coming out this year--Metal Gear Solid 4, Resistance 2, [Motorstorm sequel] Motorstorm: Pacific Rift, LittleBigPlanet--there is a whole raft of titles between now and the end of the year which will really help fuel growth of the install base."

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  • A long lifecycle sounds encouraging to me.

    Such a comfortable margin within which to develop games should encourage more epic titles, eliminating the fear that the console will be dead before they can release a decent product.

    With the pressure taken off 'console upgrades' and a focus on a long period of comfortable game development, we can look forward to a long procession of entertaining titles incomparable to their predecessors on the same system, much like Shadow of the Colossus versus GTA3.

    Looking at them, would you ever really guess they were on the same console?

    Besides - Long lifecycle = we spend less money, for more games.








  • I have almost no doubt in my mind that both MS and Sony will drag this generation out longer than most expect.

    The costs and stakes are much much higher now, it costs a mint to make these things, to research them and to support developers coding for them, I'd be very surprised if either Sony or Microsoft had made any real cash from either of the two yet - they will make their profit in the final 3 years.

    The PS2 is still selling both systems and games, it will continue to do so for another 18 months at least, making it a damned old console.

    When Sony say the PS3 will have a 10 year life cycle, the PS4 might come out in 8 years from PS3 launch or 7 but the PS3 will still keep on rolling.
    Ideally Microsoft will do the same too, I tire of upgrading consoles, it's expensive and tiresome.