"We've only really begun to scratch the surface with PlayStation 3 but I am confident that given the long life cycle we have planned for the machine we are going to have a very good install base in all of the major territories," Hirai told the BBC. "I am very confident that after the 10-year life cycle we will have the install base that we are looking for."
PS3 sales were recently announced to have surpassed the Xbox 360 in Europe, where it still trails behind Nintendo's Wii. Hirai noted that the PlayStation 3's 2008 software line-up would aid in driving sales of the console for the year.
"If you look at line-up coming out this year--Metal Gear Solid 4, Resistance 2, [Motorstorm sequel] Motorstorm: Pacific Rift, LittleBigPlanet--there is a whole raft of titles between now and the end of the year which will really help fuel growth of the install base."