Speaking at the PlayStation Day event today, Reeves added that the PlayStation 3 managed to surpass the Xbox 360 despite the rival console's 16 month head start, and outselling its competitor on a month-by-month basis since October of 2007.

"We are particularly proud of this as it has been achieved in a similar time frame as PlayStation 2 which retailed, if you remember, at a significantly lower price," Reeves noted.

Among other sales figures divulged in the press conference were a total of 12 million PSPs and 48 million PlayStation 2s units moved in lifetime sales in the European territory.