Nintendo makes its 'Pitch' for Wii U in new commercial

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Sure there are two new consoles launching this year. But Nintendo isn't going to sit idly by. The combination of a price cut, New Super Mario Bros U, and a marketing campaign may be just what the company needs to turn its Wii U fortunes around.

A new commercial titled "The Pitch" reminds customers that Wii U is a brand new system, not just a peripheral for Wii. It's an upgrade, Nintendo points out, and will enable togetherness.

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  • reply
    November 12, 2013 5:00 PM

    Andrew Yoon posted a new article, Nintendo makes its 'Pitch' for Wii U in new commercial.

    Sure there are two new consoles launching this year. But Nintendo isn't going to sit idly by. The combination of a price cut, New Super Mario Bros...

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      November 12, 2013 5:27 PM

      Cute. They need to flood the airwaves with commercials for Super Mario 3d World. Not just this: hype up the game!

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      November 12, 2013 5:42 PM

      This looks pretty embarassing...

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      November 12, 2013 5:48 PM

      They just don't get America at all

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        November 12, 2013 6:04 PM

        Uh huh.. Yes they do

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        November 12, 2013 6:20 PM

        Is that why they sold a crap-ton of Wii's and DS's?

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          November 12, 2013 6:41 PM

          which then were never played?

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            November 12, 2013 6:41 PM

            Well the DS's were to some extent but the Wiis sat in closets here after the initial gimmick wore off.

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              November 12, 2013 6:48 PM

              I didn't know that your household represents all of America.

              The Wii sold 100 million units and Nintendo had profited on each unit since day 1. Forbes reported that Nintendo was initially making $6 in profit per unit. As costs decreased then Nintendo was making even more per Wii. That's a minimum $600 million in profit on just the hardware.

              You have to consider success in terms other than just assumed popularity. If you ran a company would you care more about what people think about your product or how much money your product is making?

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                November 12, 2013 7:12 PM

                I would if I had intentions of making a future product.

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                November 12, 2013 10:10 PM

                Wasn't referring to solely my household, not by any means. It was a known fact (NPD reported it several times) that the Wii was the system least played by its owners. Never a good sign. Sure it garnered Nintendo temporary profits (and large ones) so that was great but it led to this bad spiral where they're way behind the hardware (and functionality) curve and releasing in-between the other systems but yet still behind them in overall pizazz and appeal.

                I'd say they won a battle but lost the war, frankly. Not that I'd even remotely care if the completely disappeared off the planet but for fans of that company, it's a bummer, I'd imagine.

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            November 13, 2013 12:50 AM

            I play my 3DS and DS games all the time - and I was playing my Wii fairly consistently (swapping back and forth with my PC) until the Wii U came out. Granted I have less time for games now because of kids, but I still play my Wii U whenever I get a chance. And now there are so many great games for the system.

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            November 13, 2013 12:51 AM

            I've been playing the 3DS a lot lately. New Phoenix Wright, yay!

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          November 12, 2013 7:34 PM

          The Wii was perfectly hyped, timed, and priced correctly. It served a clear purpose. Microsoft and Sony laid out their cards and Nintendo came in the following year with a low to mid-end console. Years pass...

          The Wii U was confusing, overshadowed, and competing with two consoles that were bruised and blooded veterans throwing their absolute best punches with whispering of something big happening very soon. Nintendo responds with a console of fairly equal caliber that costs the same if not more, and with a naming scheme that makes people wonder if it's an upgrade, not to mention very little software or 3rd party support to back it up.

          Nintendo should have waited until November 2014, release the Wii U for $200 and relive another Wii sales life. The Wii U is cool, but poorly executed. Think Dreamcast. I think Nintendo will either have to get very aggressive with price cuts, or I hope, troll Sony and Microsoft and come back into the high-end console market some time in 2018.

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            November 12, 2013 7:56 PM

            What do you mean by high-end though? I think I get it but I also don't think Nintendo has been high-end since the SNES. And I say that as an owner of the n64, GC and Wii. I just think Nintendo has a completely different idea of doing things. They design a console to fit the games they have in mind where Sony/ms design the hardware first and let the games do what they want with it

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              November 12, 2013 8:20 PM

              I think for their next console they need to have games lined up on release. I mean fuck the games everyone wants are first party Nintendo games they control that shit. Every Nintendo system falls on its face until a year or two into release when the new Zelda, Mario, etc comes out. By that time there has already been a price cut or two and I can find the system used, that's money Nintendo loses out on by not having their shit together.

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      November 12, 2013 6:38 PM

      Good idea to get the kids explaining it to the adults, but bad execution. They need to make it clear that it's a new console.

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      November 12, 2013 6:41 PM

      LOL...Nintendo.

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      November 12, 2013 7:46 PM

      Hopefully whoever decided to call it the Wii U and confuse their target market of casual audiences is still on latrine duty.

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      November 12, 2013 7:53 PM

      I'm guessing Andrew Yoon was talking about Super Mario 3D World and not New Super Mario Bros U, right?

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        November 12, 2013 9:18 PM

        He may have been referring to how NSMBU (along with NSL) is one of the pack-in options, which Nintendo hoped people would find more appealing.

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      November 12, 2013 8:26 PM

      Where do I get this gamepad upgrade for my wii? Do I need a screwdriver to install the "u" chip? How will this affect bowling?

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      November 12, 2013 9:12 PM

      Jeez that was lame.

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      November 12, 2013 9:14 PM

      Does a commercial like this appeal to me? No. Does it need to? Also no. Long time nintendo fans, and dedicated gamers, such as myself, get all the info they need online. The kid's game market is a starved one. There is no shame in making "games for kids" there were plenty of excellent kid's games on the nes, snes, gnesis, n64 and ps1. They were succesful because of smart advertising campaigns that attracted children, and well written, cleverly designed content that stuck with them 'til adulthood.

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      November 12, 2013 9:27 PM

      The Wii U is out now?

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      November 13, 2013 5:51 AM

      I would definitely buy more games for my wii u, if they were to bring some of those rpg's from the 3ds to the wii u.

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      November 13, 2013 6:36 AM

      I love Nintendo; They have always been true to principles and never will waver.

      They don't want to impress you, so-called "gamers", you half-depressed, self obsessed, swine. Enjoy your swarthy romp through some shiny pool of neck high bullshit.

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        November 13, 2013 6:37 AM

        Can a romp be swarthy? I'm not sure what that implies.

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        November 13, 2013 6:43 AM

        Beefburger from the future, you're my new hero.

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          November 13, 2013 6:47 AM

          I am nether from the future or the past. But I intend to kill you all here and now.

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            November 13, 2013 6:48 AM

            whatever bro, I am on your side. you fucking laid out all of those next-gen dweebs better than any Banderas gif. kudos.

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        November 13, 2013 7:50 AM

        is this a quote from something or are you retarded

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          November 13, 2013 8:42 AM

          I love nintendo. And inhibit the spirit of many a retard.

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            November 13, 2013 8:58 AM

            You belong in regular chatty

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              November 13, 2013 10:13 AM

              90% chance this is someone from regular chatty.

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                November 13, 2013 10:29 AM

                I don't even know what you're talking about. I'm legacy, mercury, tiger blood.

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        November 13, 2013 3:10 PM

        "shiny pool of neck high bullshit" is about the best description of next-gen launch titles ever

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      November 13, 2013 6:58 AM

      Let me know when it drops down to $150 or games come out

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      November 13, 2013 7:54 AM

      a shameful dispray!

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        November 13, 2013 8:39 AM

        Disagree, it was extremely cool. The mushroom sound was so well placed. Look at the video still, those kids are so cool.

        A wise man once told me that the masses will look down upon originality.

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        November 13, 2013 8:50 AM

        Ror....

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      November 13, 2013 12:51 PM

      I've seen worse...

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    • reply
      November 14, 2013 7:39 AM

      the commercial was horrible and why are they saying we need a upgrade they should be saying omg! Nintendos newest system the Wii U!. and stop showing corny family members' you need to add some hardcore gamers' like friends playing each other and at least show the Wii Menu if I were to see this commercial at home I will still think is the regular Wii you need the commercial to show the Wii u more and stop it with the family commercials its getting old Nintendo that's why everybody thanks it's a kid system you need to show some hardcore gamers playing your Wii U and have them explain that is not a Wii but a Wii u have them playing Zelda Wind Waker HD and messaging each other from the tango bottlesI i bet that commercial would sell lots of wii u!!

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