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NBA 2K13 to be 'executive produced' by Jay Z

Jay Z has signed on to executive produce NBA 2K13, and will be personally involved in the music selection and art direction for the game.

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Jay Z is something of a mogul, between his albums, clothing, and club. But when he's not marrying Beyonce or complaining about some odd number of problems, he's looking for new ways to expand his empire--like video games. Specifically, basketball video games, as 2K Sports has announced the rapper will serve as executive producer on NBA 2K13.

You may wonder how this will impact the game. 2K promises that Jay Z's "artistic vision and style" will be integrated into the game, including visual elements and (for obvious reasons) the soundtrack. It will consist of 24 tracks, some from Jay Z himself. Other than that, his involvement won't impact the core gameplay, unless he decides his ownership of the Nets means they'll be severely overpowered.

The press release calls this a "unique fusion of basketball, music, art, and entertainment." Check out the trailer below.

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From The Chatty
  • reply
    August 1, 2012 12:30 PM

    Steve Watts posted a new article, NBA 2K13 to be 'executive produced' by Jay Z.

    Jay Z has signed on to executive produce NBA 2K13, and will be personally involved in the music selection and art direction for the game.

    • reply
      August 1, 2012 1:56 PM

      Look for the stats on the Nets' team (which Jay-Z is a minority owner in) to be inflated beyond belief! :P

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        August 1, 2012 2:20 PM

        Well, we see Jordan at least in this trailer. I'm hoping all the classic teams make their return. It's really why I've loved 2k11 and 12 so much. Plus my Create-A-Player is almost done gaining all the Hall of Fame requirements just in time for 2k13 to roll out. lol. Never ending cycle with these games, but really, I've had a blast with them since 2k11.

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          August 1, 2012 2:22 PM

          I'm just hoping we can simulate the '92 Dream Team vs. '12 Dream Team and settle that debate ourselves.

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      August 1, 2012 7:37 PM

      I think I had more fun with NBA '98 on the PS1 than with any NBA videogame since.

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        August 1, 2012 8:01 PM

        As I recall, Live 98 was the last one (up thru 2006, at least) in which you could call for a screen. Kinda important basketball tool.
        Actually...I was thinking 98 might have been the first one you could do that, but I only played the even years, so 97 and/or 99 might have had it.

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        August 1, 2012 8:08 PM

        NBA Jam on the SNES was the only one i ever really liked.

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          August 1, 2012 8:56 PM

          The NBA Street games were pretty decent.

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