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Xbox Live gets new advertising partners

Microsoft announced today that it has reached deals with six new companies for advertising space on its dashboard, many of which either already have dedicated Xbox TV channels or will be getting them soon.

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Microsoft is boasting a plethora of new advertising partners today, for 15- and 30-second spots within the new Xbox 360 dashboard that launched in December. The company announced today that it has struck advertising deals with ESPN, GameSpot, Last.fm, Manga Entertainment, and MUZU.TV.

It's worth noting that many of these advertisers either currently have or will soon have their own dedicated entertainment channels on Xbox Live, so the advertising will probably point users toward those apps. The announcement included word that Xbox Live boasts 40 million active members, and Xbox Live advertising has increased by 142 percent since 2010. It also claims that Gold members in the US spend 84 hours a month on Xbox Live, particularly due to the increased use of entertainment apps.

The Xbox 360's entertainment apps have been steadily growing since launch. Microsoft is targeting its next TV apps to launch sometime this summer.

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From The Chatty
  • reply
    April 24, 2012 4:30 PM

    Steve Watts posted a new article, Xbox Live gets new advertising partners.

    Microsoft announced today that it has reached deals with six new companies for advertising space on its dashboard, many of which either already have dedicated Xbox TV channels or will be getting them soon.

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      April 24, 2012 4:35 PM

      Best part about my gold subscription expiring? All the dashboard ads went away

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        April 24, 2012 4:47 PM

        I would let mine lapse but I needs my Netflix

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          April 24, 2012 4:49 PM

          You can't use Netflix without Gold?

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            April 24, 2012 4:51 PM

            Yo dawg we heard you like paying for accounts, so we put an account inside your account so you could pay your account while also paying for another account

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            April 24, 2012 4:52 PM

            I don't think so... at least that's how it used to be.

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              April 24, 2012 4:53 PM

              You are incorrect. To use Netflix you must have a gold Live account.

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        April 24, 2012 4:50 PM

        Seriously? mine is expiring soon, can't wait if its true.
        This is one of the thing that bothers me the most about the 360, powering on the console to play a game and then be bombarded by ads everywhere on the dashboard.

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          April 24, 2012 4:53 PM

          It's it great? We pay for the console, the internet access and the gold account all so we can get ads. Remove the net or the gold and you're back in pre-21st century gaming bliss

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            April 24, 2012 5:05 PM

            Their marketing strategy for gold confuses me.

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              April 24, 2012 5:06 PM

              Their strategy for gold is "everyone else sucks dick at online so let's milk this for all it's worth until Sony and Nintendo pull their heads out of their asses"

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                April 27, 2012 12:19 AM

                I'm laughing because I'm crying because I'm laughing because it's true.

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      April 24, 2012 4:53 PM

      Oh boy. If there is one thing I want more on the dashboard it's ads.

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        April 24, 2012 7:31 PM

        No kidding. This and the yet unfixed security issues have made me decided to quit playing the Xbox this generation once I get through my backlog. If this shit shows up in Windows 8 (and I think it will) I'm going to cling to 7 until I have to go mac or something.

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          April 24, 2012 8:06 PM

          what security issues?

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            April 24, 2012 8:15 PM

            Its super easy to steal accounts and it takes Microsoft way to long to transfer the account back to the victim.

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              April 24, 2012 8:31 PM

              I haven't seen anyone posting about that in awhile. A quick search turns up a bunch of articles from last Nov-Jan and pretty much nothing since then (EA claiming FIFA wasn't the culprit but...).

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      April 24, 2012 5:09 PM

      This would be kinda cool if it means I'll see Giant Bomb pop up randomly on my 360 dash.

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      April 24, 2012 5:24 PM

      Gamespot, once again proving they have zero integrity, zero class, and zero credibility.

      This shit here disgust me.

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      April 24, 2012 5:34 PM

      Hellz yeah, can't wait to check these ads out. Love supportin' the 'Soft!

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      April 24, 2012 6:11 PM

      I guess this means another dashboard redesign.

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        April 27, 2012 12:19 AM

        THANK YOU SIR MAY I HAVE ANOTHER

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      April 24, 2012 6:17 PM

      I really wish I could or it would pin games I play often to a front dashboard. To play trials I have to go to Games -> My Games -> Sort -> Recently Downloaded -> Trials -> Play.

      Waaaaaaaaaaay too many steps

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        April 24, 2012 6:22 PM

        Jewel, push left, QuickPlay, Trials.

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          April 24, 2012 6:28 PM

          stick down, quick play, trials

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            April 27, 2012 12:20 AM

            And you, too, can have your very own sex life in three easy steps!

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      April 24, 2012 6:35 PM

      They are actually flaunting this as news?


      Fuck them.

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      April 24, 2012 6:54 PM

      didn't manga entertainment close in the 90's?

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      April 24, 2012 7:22 PM

      [deleted]

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      April 24, 2012 8:37 PM

      Between the ads, not letting developers offer free DLC, and netflix requiring a gold subscription I think my next console is going to be PS4. However I get a bad feeling that Sony might ditch the free model too.

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      April 25, 2012 2:39 PM

      Awesome news!!!! I hope MS can get even more advertisers on board. Maybe throw in 5 minutes of unskippable ads in their games? 10 minutes for Gold subscribers!?

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