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Capcom senior VP: PSN outage costing 'hundreds of thousands, if not millions'

The PSN downtime is costing Capcom "hundreds of thousands, if not millions of dollars in revenue" according to senior vice president Christian Svensson.

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The data theft hack that forced Sony to pull the PlayStation Network has already gone on longer than expected, and each day means potentially missed revenue for developers and publishers. Capcom senior vice president Christian Svensson outlined just how deep those cuts might be in a recent Q&A.

"As an executive responsible for running a business, the resulting outage obviously costing us hundreds of thousands, if not millions of dollars in revenue that were planned for within our budget," Svensson said. "These are funds we rely on to bring new games to market for our fans.

"In short, the hackers appear to be trying to 'punish' Sony for some perceived injustice, and they've been effective in that I suppose. But they're also punishing millions of other consumers and businesses which makes it impossible to be sympathetic to their 'cause'."

Full restoration of PlayStation Network services, including the store, is expected by May 31 -- but at that point the downtime will have lasted over a month. When the network had only been down a few days, Sony promised extra promotion to studios that were set to release games during the outage. But as that downtime edges closer to a full month, even the extra promotion could get overcrowded as a glut of missed releases may hit simultaneously.

Sony Europe has already outlined its own Welcome Back program, which will include a choice of two PS3 games out of five, and two PSP games out of four. It's unknown, at this time, if these will all be first-party Sony titles, or how Sony may compensate the publishers of the free games.

Shacknews has reached out to several developers for their own word on the potential cost of the downtime, but as of the time of publishing, none have responded.

Editor-In-Chief

From The Chatty

  • reply
    May 9, 2011 12:00 PM

    Steve Watts posted a new article, Capcom senior VP: PSN outage costing 'hundreds of thousands, if not millions'.

    The PSN downtime is costing Capcom "hundreds of thousands, if not millions of dollars in revenue" according to senior vice president Christian Svensson.

    • reply
      May 9, 2011 12:09 PM

      I think they were more after CC#s and personal info than trying to 'punish' Sony.

      • reply
        May 9, 2011 12:49 PM

        Somehow, I think Mr. Svensson is following Sony's allegations that Anonymous is behind the theft. Anonymous was behind the 'punishing' of Sony, but they halted their attacks after realizing they were punishing customers too. Unfortunately, it seems when Anonymous opened the door, they claim that someone else managed to slip through and steal the data and even implicated Anonymous by leaving a file reading "We are Legion". I'm not sure which side is telling more truth, but for some reason I'm willing to side with Anonymous. I mean, if they wanted to steal data, they could have persisted with their attacks and probably gotten a lot more while Sony techs were distracted.

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          May 9, 2011 1:35 PM

          Anon opened no door. You're thinking of the hacker guys who did the root key. The ddos anon did was just pinging the servers tons.

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            May 9, 2011 2:55 PM

            There's been so many stories floating around since Anon started that it's hard to pinpoint just what happened. Some stories suggest only DDOS attacks, as you said and others suggest that they took more aggressive forms of attacks. I just find it difficult to accept that a hacker group that is supposedly fighting for hacker rights would shoot themselves in the foot by theft on top of network attacks. It would be counter-productive.

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      May 9, 2011 12:22 PM

      Where are the hackers that play video games who are pissed at these hackers, go track em down and post where they live. Get vigilante on their ass.

    • reply
      May 9, 2011 12:24 PM

      I would like to hear something from Netflix about this too. I put my netflix on hold because I can't get to it through PSN. I hope in the future the publishers/netflix work something out with Sony that keeps the content I am paying for online even if I cannot login to PSN.

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        May 9, 2011 12:31 PM

        Netflix got caught in the middle of all this. You CAN still access Netflix through PSN, but the process isn't exactly intuitive. When you start Netflix, just select Cancel every time the system prompts you to log in to PSN. After two or three attempts, the system basically says, "Aw, fuck it," and dumps you into Netflix.

        But does your average consumer know that? Nope. They just see PSN denying them access and decide to cancel their Netflix account because why pay for something they seemingly can't use?

        • reply
          May 9, 2011 12:40 PM

          You actually don't cancel, you let it try to connect. After two or three failed attempts it'll give up and stop trying.

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          May 9, 2011 12:40 PM

          False. You cannot watch a video. It dumps you to movie selection screen, but the moment you hit play I asks you to login to psn. No way around it. Tried on 2 other systems too

          • reply
            May 9, 2011 12:41 PM

            That's weird. I've watched several episodes of South Park and Cheers just fine recently.

          • reply
            May 9, 2011 12:46 PM

            i've been watching netflix almost every night following Craddock's instructions.

          • reply
            May 9, 2011 12:52 PM

            I have watched a movie with PSN being down. It may not work for you, but it works for others.

          • reply
            May 9, 2011 12:52 PM

            Netflix works fine for me on PS3.

            • reply
              May 9, 2011 1:37 PM

              It used to work for me using the above method, but now it doesn't. Weak sauce.

          • reply
            May 9, 2011 1:14 PM

            Netflix works on my PS3 still. Launch 60gb

          • reply
            May 9, 2011 1:30 PM

            This happens to us and our friend also. We try to login, we keep getting kicked back. We keep trying, it eventually stops but when we try to play a show it says you must be logged in.

            Summary: Works for some, not for others. Still interested to hear impact on Netflix, indies, and thank GOD it didn't happen when the Tester 2 was coming to a wrap! Christ all mighty I might have missed the final episode!

          • reply
            May 9, 2011 1:32 PM

            I've been watching Kids In The Hall on netflix all week homes.

            • reply
              May 9, 2011 9:17 PM

              yeeeeeeeeeeahhhhhhhhhhhhhhh Kids in the Haaaaallllllllllll

          • reply
            May 9, 2011 1:32 PM

            Add me to the list of those happily watching Netflix on my PS3. Takes a bit of work, but in the end it does work.

          • reply
            May 9, 2011 1:32 PM

            My wife was watching some netflix yesterday on the ps3, no issues

          • reply
            May 9, 2011 1:33 PM

            everyone above this post says you're wrong

            • reply
              May 9, 2011 1:35 PM

              until this post, i wasn't sure what, exactly, everyone was saying. thanks for the clarification.

          • reply
            May 9, 2011 1:38 PM

            You have to hit login, it will tell you the login failed, press the back button (the one on the bottom), the login screen will show up again, repeat steps 2 and 3, after that it will leave you alone.

            I watched Netflix on my PS3 all weekend with no problems.

          • reply
            May 9, 2011 1:39 PM

            I've been watching Netflix on my ps3 everyday since the outage i dont understand how it can work for some and not for others. Its not like running shit on a pc arent ps3s mostly the same and all of them should be on the same software version. Even my technology unsavy father can get the ps3 to play netflix.

          • reply
            May 9, 2011 1:40 PM

            It works for me. Take stwo attempts at login, at which it will tell me the online service is under going maintance. From there it drops me into Netflix.

          • reply
            May 9, 2011 1:44 PM

            I spent like 30 minutes trying to get this to work with accepting or cancelling the dialogs, no luck.

          • reply
            May 9, 2011 1:51 PM

            works for me just fine. I've been watching mushishi with my girlfriend this week.

          • reply
            May 9, 2011 1:54 PM

            It might not work for you, but it works for me every time. I have been using Netflix as if PSN hadn't gone down.

          • reply
            May 9, 2011 1:56 PM

            For ones it works for I hate you :(

            It's not system based either.

            I have a 60gb original fat and Netflix won't play friend has 80gb fat an won't play.

            Fuuuuuuiiii

            • reply
              May 9, 2011 2:08 PM

              I have an 80gb fat and it works. Does it not work at all for you?

              Have you tried going through the login process and letting it error out (twice)?

            • reply
              May 9, 2011 9:48 PM

              I have a 60gb original fat and Netflix works. After 2 failed login attempts it will take you to the Netflix home screen and you can play movies

            • reply
              May 9, 2011 10:37 PM

              have you tried unchecking "automatically login"?

            • reply
              May 9, 2011 11:35 PM

              Does it ultimately end with a big box asking if you have a netflix account?

          • reply
            May 9, 2011 1:57 PM

            Haven't had any problems with netflix on my ps3. Sorry bro, seems like you are the one with the problem here.

          • reply
            May 9, 2011 2:10 PM

            It works on my PS3. And I don't even own a PS3.

          • Ebu
            reply
            May 9, 2011 2:13 PM

            False.

            Maybe you can't watch a video, but I certainly can. And have. And do.

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            May 9, 2011 3:04 PM

            Works fine for me.

            You have to try to log in 3-4 times, but it eventually just plays the movie.

          • reply
            May 9, 2011 3:06 PM

            It doesn't work for me and I believe it's because I changed my password once the attacks began and it logged me out. At least that's my theory.

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            May 9, 2011 3:16 PM

            I had a dream last night that it worked on my PS3 so you are definitely wrong

          • reply
            May 9, 2011 8:28 PM

            It works for my coworker.

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            May 9, 2011 9:32 PM

            Hey mine works, I watched two movies yesterday, learn to PS3

      • reply
        May 9, 2011 1:37 PM

        Netflix still works fine, you just have to deal with a couple of login prompts.

        You don't need to be logged in to use Netflix, even though it says so.

    • reply
      May 9, 2011 12:39 PM

      I wouldn't be suprised if the toll from this outage nears a billion dollars total. Think of all the missed sales over psn, then there's future sales they'll be missing as customers may no longer want to give Sony their CC #s, there's disc based sales they're missing out on (I bought Portal 2 on 360 because of this, I'll probably get L.A. Noire on 360 because of this as well), there's the money Sony will have to pay for credit monitoring, plus all the money involved in the welcome back programs (free games and whatnot), then there's the general consumer who may not even own a PS3 who will shy away from Sony products because they keep hearing this on the news, also let's not forget people who are getting fed up with this and just outright selling their PS3s (no joke my friend did this, he heard his CC info may have been stole then canceled his card and sold his PS3 to Gamestop.) This is going to cost Sony dearly.

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        May 9, 2011 3:10 PM

        a billion dollars?

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          May 9, 2011 4:18 PM

          Yes! Look at everything I mentioned. Also think about the cost of paying all these people to rebuild the network and the cost to hire 3 security firms to look at their data and investigate things. Also Sony created a new position to oversee network security (think about what that costs in salary and benefits).

          There are literally people who will see this on the news and then choose a Toshiba laptop over a Sony because they think it's more secure. I know that sounds idiotic but it happens. I know because I used to work in retail and dealt with people like that all the time. This is going to cost Sony HUGE.

      • reply
        May 9, 2011 3:21 PM

        This is Sony's version of the RROD?

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          May 9, 2011 3:27 PM

          instead of having it happen in waves, they are just having a massive RROD to get it over with

      • reply
        May 9, 2011 8:15 PM

        a billion seems a bit much. i'm thinking it'll be a couple million dollars in lost sales which still seems like a bit much (but who knows). also, they'd be spending plenty of money compensating customers and will probably have to drop some more money for advertising once everything is back up and running.

        • reply
          May 9, 2011 9:33 PM

          Right I'm talking total dollars for EVERYTHING. That's lost revenue from PSN sales to the full salary plus benefits of their newly appointed "network security "guy. Had this whole thing not happened that job position wouldn't have been created. There's just so many different facets of this situation, it's going to be hard to quantify a true dollar amount. I think in the long run it will run them hundreds of millions of dollars. I mean can't even imagine what the cost of the credit monitoring service alone will cost them.

    • reply
      May 9, 2011 12:42 PM

      I wonder if they can absorb that kind of loss

    • reply
      May 9, 2011 12:49 PM

      LoL: Sony has informed us that Bloomberg's wording, which was the foundation of this story, is inaccurate and the May 31 "deadline" does not exist. There does not appear to be any hard deadline established, only to return services as Sony determines the appropriate security measures are in place.

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        May 9, 2011 3:12 PM

        ahh, the Sony misinformation minister is hard at work again. He's been getting bored lately.

      • reply
        May 9, 2011 3:23 PM

        So in other words, "Good news! There's more bad news!"

      • reply
        May 9, 2011 7:06 PM

        To be clear, the Bloomberg article isn't the basis for this one. Capcom's senior VP remarked that the PSN outage is costing them money, present-tense. He made no reference to the inaccurate May 31 deadline. We mentioned the possibility of the PSN being out until May 31 as a side-note, but it really has nothing to do with the Capcom exec's comments. In fact, he wrote his answer on May 7, before the erroneous Bloomberg report even came out.

    • reply
      May 9, 2011 1:23 PM

      One million troops!

    • reply
      May 9, 2011 8:12 PM

      This makes me very happy I have Japanese, North American, and European PSN accounts. I get free games from all of them!

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      May 9, 2011 8:31 PM

      billions of trilions

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      May 9, 2011 9:38 PM

      This is costing Sony a lot of money but the damage done to the relationship between Sony and game studios is huge. I'm not saying MS or Nintendo are any more secure in reality, but perceptions for the financial guys at AAA studios is not going to be good after this.

    • reply
      May 9, 2011 10:19 PM

      If PSN stays down for a full month then I say the number is easily in the hundreds of millions; could even be a billion depending on how they estimate loss sales, repeat business, legal liabilities, etc.