OpenAI unveils Sora text-to-video AI model

The company behind ChatGPT has unveiled a new artificial intelligence tool that can create videos based on text prompts.


It seems like every day there’s a new advancement in the artificial intelligence space. While we aren’t quite at the stage of Asimov robots, OpenAI’s latest development certainly blurs the line between film and video created by humans and something conjured up by a computer.

A dog walks along windows in a bright and colorful town

Source: OpenAI

OpenAI announced its new AI model, Sora, via X (formerly Twitter) on February 15, 2024. In the multi-post thread, the company goes into some detail about what this new artificial intelligence tool can do and offers up several examples of it in action.

The above video is based on a text prompt describing a snowy Tokyo street bustling with people. The prompt also includes camera movement and details like Sakura petals and snowflakes. The thread is full of these videos using vastly different prompts from an instructional cooking session and woolly mammoths charging through snow to a sci-fi shot on 35mm film and a Pixar-like animated monster.

While this is impressive, it’s not without its growing pains and classic AI foibles. For example, one video of a stylish woman walking down a Tokyo street shows her legs switching sides while the above video of the cooking session sees the woman conjuring a spoon out of thin air. However, the video does show off a human with the traditional number of fingers.

There have been text-to-video AI tools around for a while now, but OpenAI’s appears to be another step along this strange path. Though the company is working with “domain experts in areas like misinformation, hateful content, and bias” no one can really say how these tools will be used by the general public and whether bad actors will be able to exploit them. The Biden Administration has even gone so far as to sign an executive order for new AI safety standards with one of the points being that developers must share safety test results with the U.S. government.

But there is pushback from some companies regarding regulation of artificial intelligence. Del Complex is one such company that plans to create floating computers that operate as sovereign nation states to avoid AI regulation.

Though OpenAI is using what it calls “red teamers” to test its Sora functionality and safety, the company’s tools have previously been used by hacking groups. Just recently, Microsoft has taken steps to ban hacking groups from Russian, Iran, China, and North Korea that it discovered were making use of OpenAI and other AI tools.

Artificial intelligence, and specifically AI-led tools, is still in the infancy stage of its life, despite how advanced the systems and modelling are becoming. Be sure to take a look at our OpenAI page for the latest on this company, especially as Microsoft continues to push more out of it, like a web search service to compete with Google.

Guides Editor

Hailing from the land down under, Sam Chandler brings a bit of the southern hemisphere flair to his work. After bouncing round a few universities, securing a bachelor degree, and entering the video game industry, he's found his new family here at Shacknews as a Guides Editor. There's nothing he loves more than crafting a guide that will help someone. If you need help with a guide, or notice something not quite right, you can message him on X: @SamuelChandler 

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