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Google (GOOGL) reports $9.2 billion of YouTube ad revenue in Q4 2023

YouTube's ad revenue is up significantly year-over-year.

January 30, 2024 2:05 PM

YouTube

Google issued its earnings report for Q4 2023 on Tuesday. The company recorded a higher-than-estimated revenue number and part of that has come from YouTube. YouTube ads, specifically, showed substantial growth, bringing in $9.2 billion in revenue for Google.

Google issued its Q4 2023 earnings report on January 30, 2024, which contained a breakdown of its revenue streams. YouTube's $9.2 billion ad revenue is up year-over-year from the $7.96 billion recorded in Q4 2022. This is in addition to the increased earnings brought in from Google Services, which includes the ad-removing YouTube Premium. Google Services recorded $76.3 billion in revenue, up year-over-year from $67.8 reported last year.

"We ended 2023 with very strong fourth quarter financial results, with Q4 consolidated revenues of $86 billion, up 13% year over year," CFO Ruth Porat said in the Google Q4 2023 earnings report. "We remain committed to our work to durably re-engineer our cost base as we invest to support our growth opportunities."

Google (GOOGL) stock chart for January 30, 2024 — Source: Yahoo! Finance

Google (GOOGL) stock finished Tuesday's trading day down $2.05/share and has fallen by more than four percent in after-hours trading.

We're continuing to watch for any further news from Google (GOOGL). We'll be sure to report back with any major stories in the world of tech and gaming as they come in.

Ozzie Mejia

Senior Editor

Ozzie has been playing video games since picking up his first NES controller at age 5. He has been into games ever since, only briefly stepping away during his college years. But he was pulled back in after spending years in QA circles for both THQ and Activision, mostly spending time helping to push forward the Guitar Hero series at its peak. Ozzie has become a big fan of platformers, puzzle games, shooters, and RPGs, just to name a few genres, but he’s also a huge sucker for anything with a good, compelling narrative behind it. Because what are video games if you can't enjoy a good story with a fresh Cherry Coke?

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Shacknews

 reply
January 30, 2024 2:05 PM

Ozzie Mejia posted a new article, Google (GOOGL) reports $9.2 billion of YouTube ad revenue in Q4 2023
- nwillard
  
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  January 30, 2024 2:32 PM
  
  hmm not bad, time for more layoffs
- sanchez
  
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  January 30, 2024 5:44 PM
  
  I wonder how much that's reduced by ublock origin and if it's worth the bad press from them trying to block it.
  - the man with the briefcase
    
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    January 30, 2024 7:27 PM
    
    While it might feel like a lot of people use ad blockers if you just read the Chatty, most YouTube users don't. That $9.2 billion is up from $7.8 billion in the year ago quarter.
    
    The Internet likes to pound its chest about these sorts of things, but the majority of YouTube users don't seem to care.
    - morgin
      
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      January 30, 2024 7:32 PM
      
      Does it break it down by platform? Ublock on YouTube is really only going to have a meaningful impact, if it were to, on desktop I would think? Can’t imagine that’s the platform of choice anymore, but I didn’t open the report.
      - the man with the briefcase
        
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        January 30, 2024 7:38 PM
        
        They don't provide any breakdown of where the ad revenue comes from. Just that the YouTube platform in total had $9.2 billion in revenue. Up from $7.8 billion in the same quarter last year. That is a lot of growth given the potential headwind.
      - Creepin_Jeezus
        
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        January 30, 2024 11:45 PM
        
        Platform almost doesn't matter? Most important metric i would imagine if the number of YouTube premium subscribers.
    - AluminumMallard
      
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      January 30, 2024 7:57 PM
      
      Yeah, even though I run ublock origin on my PC, I don’t on my MacBook, or my phone, or the TVs, or any of my kids’ devices…
      
      I would be honestly surprised if even 5% of YouTube views run through uBlock.
      - dognose
        
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        January 30, 2024 11:46 PM
        
        I don't know how to block ads on my phone, so i don't watch videos on my phone. 100% of ads blocked, no ragrets.
        
        Would love to tell my mom how to watch Colbert on Youtube on her TV without learning about horrible medication side effects but that is not the world we live in.
        
        aasyranth
        
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        January 31, 2024 5:31 AM
        
        You can use a browser that blocks ads on its own- like Brave.
    - sanchez
      
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      January 30, 2024 7:58 PM
      
      I agree with you. So why is Google fighting so hard against it and taking the bad PR?
      - the man with the briefcase
        
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        January 30, 2024 8:19 PM
        
        Sundar Pichai is a moron who doesn’t have anyone telling him no.
        
        Chandler55
        
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        January 30, 2024 11:28 PM
        
        damn. do any of these companies have a good ceo. i love me some satya, appreciate zuck for the vr investments. hating tim cook lately
        
        Conan
        
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        January 31, 2024 12:48 AM
        
        I wish I could say the same about Zuck, but as much as I love that they are still funding Reality Labs and new display tech, they also intentionally dropped PC support entirely, so now they have no higher end market that can actually support any of it as a product.
        
        A Quest has to hit a price point that precludes including things like varifocal displays. A Rift successor would not.
        
        Basically hate everything about how they run Oculus that isn't the research part.
      - Zek
        
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        January 30, 2024 11:47 PM
        
        Is it bad PR among people who don't use ad blockers? And do they care about PR among people who do?
        
        sanchez
        
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        January 30, 2024 11:52 PM
        
        It was widely reported on many tech sites. More people are aware of it than before.
        
        Crimsonbeak
        
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        January 31, 2024 4:22 AM
        
        If people are reading tech sites they already know about adblockers.
        
        sanchez
        
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        January 31, 2024 8:05 AM
        
        And those people talk about it with others who may not be techies. I know I have.
        
        johnhead
        
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        January 31, 2024 7:54 AM
        
        its only bad press if it stops people from watching videos on YT. has that happened?
        
        sanchez
        
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        January 31, 2024 8:04 AM
        
        Why would it only be bad press if it stopped people from watching videos?
  - quazar
    
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    January 31, 2024 4:10 AM
    
    why would they care about "bad press" on people blocking their revenue stream?
    I would argue that the people using ad blockers probably watch more minutes of content than those that do not use them.
    They have to fight it to keep it a low percentage of users.
- Safe For Work
  
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  January 31, 2024 7:40 AM
  
  YouTube lays off 100 employees
  
  https://www.nytimes.com/2024/01/17/technology/youtube-tech-layoffs-continue.html
  
  Wow those must have been EXPENSIVE employees