Apple Vision Pro VR/AR HMD starts at $3499 price point, will ship in 2024

Apple revealed the price for its new Vision Pro headset. It's going to cost a lot.


Monday's WWDC keynote from Apple drew a lot of curiosity when the company revealed its first entry into the VR/AR HMD market. People wondered about its capabilities, but also had some questions regarding the eventual price tag. The tech giant didn't keep people waiting long, revealing that the Apple Vision Pro VR/AR HMD headset would start with a price point of a whopping $3,499 USD.

To give people an idea of how well such a massive entry point went over, here's a look at Apple's stock moments after the Vision Pro's price was announced:

Apple (AAPL) stock after the price reveal for the Apple Vision Pro

Source: Yahoo! Finance

After revealing the Apple Vision Pro, the company went into detail on many of its basic applications, which will be powered by the all-new visionOS platform. The peripheral will be powered by the new R1 chip, which will be paired with the existing M2 chip. It will contain 12 cameras, five sensors, and six microphones to go along with a micro-OLED backplane display that's capable of showing more than 23 million pixels.

However, as impressive as the pitch is, there are many unknowns about the final product. People will naturally have questions about what Apple's headset can do that an existing product like the Meta Quest can't, aside from operating on the Apple ecosystem. That makes the price tag, which costs more than 10 Meta Quest 2s, slightly baffling.

The Apple Vision Pro is set to ship in 2024. We're trying to make heads or tails of today's WWDC 2023 keynote. We'll have a full recap up shortly, and we'll undoubtedly have more to say in the weeks ahead. Keep it on Shacknews for the latest updates.

Senior Editor

Ozzie has been playing video games since picking up his first NES controller at age 5. He has been into games ever since, only briefly stepping away during his college years. But he was pulled back in after spending years in QA circles for both THQ and Activision, mostly spending time helping to push forward the Guitar Hero series at its peak. Ozzie has become a big fan of platformers, puzzle games, shooters, and RPGs, just to name a few genres, but he’s also a huge sucker for anything with a good, compelling narrative behind it. Because what are video games if you can't enjoy a good story with a fresh Cherry Coke?

From The Chatty
  • reply
    June 5, 2023 12:17 PM

    Ozzie Mejia posted a new article, Apple Vision Pro VR/AR HMD starts at $3499 price point, will ship in 2024

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      June 5, 2023 12:32 PM

      > " the price tag, which costs more than 10 Meta Quest 2s, slightly baffling"

      wow, 10 Meta Quests!

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      June 5, 2023 1:34 PM

      Did they say anything at all about what it can do?

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        June 5, 2023 1:59 PM

        It can Apple

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        June 5, 2023 2:00 PM

        nope not at all

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        June 5, 2023 5:01 PM

        it is capable of love

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        June 5, 2023 5:13 PM

        Become obsolete in a single generation

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        June 5, 2023 8:08 PM

        It seems to run the entire iPad app catalog in addition to presenting imax quality video and surround sound. They hyped up games and productivity as well. And you get a creepy avatar version of yourself for FaceTime calls and conferencing. Also you look creepy af while wearing it. I wouldn’t consider a vr headset that can’t run steam games on my pc even if it was priced affordably and this is priced to the moon. Apple can afford these stupid ventures. Facebook can’t.

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      June 5, 2023 1:35 PM


      I haven’t yet had a chance to look at the large thread for the discussion but lol.

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        June 5, 2023 4:27 PM

        This might be an eating hat moment, but no way are people paying $3500 to strap a headset onto their face.

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          June 5, 2023 4:56 PM

          some of you think wearing a headset is way more onerous than it actually is

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      June 5, 2023 2:04 PM

      Starts at? That price tag is most lethal nerd boner killer I've ever seen

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      June 5, 2023 5:13 PM

      The people that buy this will buy your $3 dancing dickbutt app that you threw together over a weekend if you can just get it past the App Store reviewers.

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      June 5, 2023 8:18 PM

      If Apple sticks with it, the 3rd generation of these headsets will almost surely be super solid. We'll look back at all the current gen (Quest, Vive, etc) and laugh at how bad they were and how Apple wasn't perfect when it engaged but it was still significantly better than the rest and only got better from there.

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      June 6, 2023 5:22 AM

      You won’t have enough battery to watch all of the avatar movie. Guess you’ll need to buy a couple of those battery packs as well

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      June 6, 2023 6:56 AM

      I think Gen 2 / 3 will be nice. This is a good start but its just ridiculously overpriced. The tech is amazing but unobtainable for 99.99% of the population.

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