Sega to acquire Angry Birds dev Rovio Entertainment in 706 million Euro deal
Following rumors of a deal closing last week, Sega Sammy has officially announced it will be acquiring Rovio to the tune of around 706 million Euros.
Big news in video game industry acquisitions this morning as Sega is officially set to close a deal with Angry Birds and further mobile game developer Rovio, with Sega acquiring the dev for around 706 million Euros. The deal came to light late last week and seemed on the verge of a close, but this week brought the official announcement from Sega itself. The deal is expected to close sometime in Q2 of Sega’s 2023/2024 fiscal year.
Sega made the announcement of its closing on a deal with Rovio via a press release on the Sega Sammy investor relations website on April 17, 2023. The deal is said to come out to a final total of 706 million Euros, or around $773,239,440 USD:
Source: Sega
Teased last week, Sega has been preparing the deal with Rovio for some time, even if the final total came out lower than rumors previously suggested. The purpose of the acquisition is to both grow Sega’s mobile game market and grow brand awareness of IPs now shared between the two entities, as Sega shared in its purposes below:
With the deal closing, it looks like Sega Sammy is officially bringing one of the biggest mobile game developers in the world into its fold with Rovio. Stay tuned as we await the final closure of this deal and its consequences in future updates.
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replyTJ Denzer posted a new article, Sega to acquire Angry Birds dev Rovio Entertainment in 706 million Euro deal
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Sega officially buying Rovio (Angry Birds) for $775M
https://www.theverge.com/2023/4/17/23686155/sega-sammy-acquires-rovio-angry-birds-developer-mobile-games-
And interesting graph: the revenue and expenses of a successful mobile company: https://i.redd.it/igc1y3ak7gua1.jpg
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A huge chunk of "other" is probably User Acquisition Costs. On mobile you have a huge expense pull paying money to pull in users. In some crowded genres it cost be $6 or more PER USER to acquire them. Which means you have to have a REALLY good LTV (lifetime value) per user to make money overall.
That being said it is Angry Birds so their viral acquisition is likely also really good.
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People are really spending $247 million dollars a year in game purchases for Angry Birds in 2022???
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Better get an Angry Hedgehog game out of this featuring the original movie Sonic.
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Why? That game is dead
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According to that financial report Masem posted it bought in $224 million in game purchases in 2022 which seems wild.
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See this is an article I would like to see, "Who pays in app in Angry Birds in 2023?"
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Maybe they'll finally bring it to Android
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these games are trash now. you can't even get the "basic" game on iOS w/o ads anymore (at least when I searched around for it).
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It’s on Apple Arcade now
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i don't want to pay for apple arcade. i want to pay $2 or whatever to BUY the game w/o ads or in-game purchases, etc.
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okay.
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The first game is still available. Renamed, but available.
https://apps.apple.com/us/app/reds-first-flight/id1596736236-
wtf. ok great, this is what i was looking for. why tf they renamed it boggles the mind. anyhow, thanks!
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they renamed it because too many people were playing it and not playing their new games. Seriously.
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Sega needs to continue to exist solely for the Yakuza game series IMO. I need them.
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Well Sega does what Nintendon't.
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They've absorbed a handful of studios that have always made games for them over the years, but it's a rare occurrence.
They did buy Retro, and I'd actually thought they fully bought Rare back in the day, but that wasn't the case and is actually why MS was able to buy them at the time.
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