Google ends sales of its Glass Enterprise smart glasses

The company will also stop supporting Glass Enterprise software in September.


Google recently announced that it will no longer sell its Glass Enterprise smart glasses, the successor to Google Glass. In addition, Google will cease the support of Glass Enterprise software this coming September.

“Thank you for over a decade of innovation and partnership. As of March 15, 2023, we will no longer sell Glass Enterprise Edition. We will continue supporting Glass Enterprise Edition until September 15, 2023,” Google announced on its website.

While Google is discontinuing Glass Enterprise, this doesn’t mean it’s out of the smartglasses market entirely. As reported by outlets like CNBC, Google previewed new smartglasses last summer that can reportedly translate and transcribe speech in real-time, with Google planning to continue testing augmented reality glasses prototypes moving forward.

Google Glass Enterprise Edition 2 device displayed on a white background
© Google

Google pulling back Glass Enterprise is notable as the company was among the first to offer smartglasses to tech enthusiasts, with Google Glass first being sold to early adopters in 2013 for $1,500. In 2019, it released a newer version, for $999. Unfortunately, Google Glass and Glass Enterprise have struggled over the years to catch on as a more mainstream product. As noted by CNBC, the device’s built-in camera also led to discussions over things like privacy issues.

It’ll be interesting to see moving forward whether Google unveils a new line of smartglasses. Now that you’re caught up on Google ending sales of Google Enterprise, be sure to brush up with some of our previous coverage including Apple reportedly delaying its AR glasses in favor of its mixed-reality HMD, and Google sunsetting its post-Stadia “Immersive Stream for Games” cloud service.

Senior Editor

Morgan is a writer from the frozen wastelands of Maine who enjoys metal music, kpop, horror, and indie games. They're also a Tetris fanatic who's fiercely competitive in games like Tetris 99... and all games in general. But mostly Tetris. You can follow Morgan on Twitter @Author_MShaver.

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