Sony celebrates Stray's success with a $25k donation to ASPCA

Sony also shared a cute video of PlayStation players sharing their pets' reactions to the game.

Image via Annapurna Interactive

Stray was quite the delightful new adventure game when it launched earlier this year. It put players in the role of a cute kitty as it navigated a dystopian sci-fi world in search of a way out of civilization and back to the freedom of the wilds. What’s more fun is that players discovered many of their pets were enamored or at least curious of the game thanks to its very realistic portrayal of a cat and its behaviors. BlueTwelve did quite a good job, and Sony is celebrating Stray’s success with a sizzle reel of pet-owning Stray players and a donation to the American Society for the Prevention of Cruelty to Animals (ASPCA).

Sony announced its donation in an SIE blog on September 30, 2022, shared alongside a cute video of pets reacting to Stray’s gameplay. It’s fun watching cats and dogs seeing Stray in action and attempting to interact with the orange kitty on the screen. It wasn’t just fun and games though. Sony also made a $25,000 donation to the ASPCA and highlighted the organization's website to direct players to help real-world animals in need.

Stray was a welcome addition to the 2022 gaming slate. BlueTwelve Studio built an intriguing world to explore, but just as much, it captured cat physics and platforming (ahem… catforming) to a rather incredible degree. This, combined with a surprisingly emotional depth, a breathtakingly beautiful setting, and the ability to be a jerk and knock things off tables like cups and stacks of books earned Stray high marks in our Shacknews review. Sony’s move to donate to a wonderful cause for animals goes hand-in-hand with Stray.

A cat trying to interact with the cat main character in Stray.
A fun side effect of Stray was players realizing their pets were mesmerized by the game's very realistic-looking animals and trying to interact with them.
Source: Sony Interactive Entertainment

If you haven’t had a chance to check out the game, be sure to peep our other Stray coverage, including our special livestream of the game. Be sure to check out the ASPCA as well to see how you can help animals in need, whether through donations or volunteer assistance.

Senior News Editor

TJ Denzer is a player and writer with a passion for games that has dominated a lifetime. He found his way to the Shacknews roster in late 2019 and has worked his way to Senior News Editor since. Between news coverage, he also aides notably in livestream projects like the indie game-focused Indie-licious, the Shacknews Stimulus Games, and the Shacknews Dump. You can reach him at and also find him on Twitter @JohnnyChugs.

From The Chatty
  • reply
    September 30, 2022 9:34 AM

    TJ Denzer posted a new article, Sony celebrates Stray's success with a $25k donation to ASPCA

    • reply
      September 30, 2022 9:41 AM

      how generous for a global company to give 25 thousand.

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        September 30, 2022 10:12 AM

        My thought exactly.

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        September 30, 2022 2:43 PM

        Seriously. Guarantee that was already allocated to the marketing budget rather than being a new thing, too.

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        September 30, 2022 9:22 PM

        I know streamers who’ve donated more money to the shelters than this lol

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      September 30, 2022 12:51 PM

      Doing a little napkin math that comes out to... just over half of one day's food, water, & shelter costs

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        September 30, 2022 2:43 PM

        Sony made $88.3b last year. So this is 9 seconds of revenue for them.

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          September 30, 2022 5:22 PM

          One minute of silence downgraded to nine seconds

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      September 30, 2022 5:48 PM

      Is anyone reading this news and thinking "wow Sony is so incredible!" I wish the shack or other news outlets could take them to task for such a pathetic donation.

      This is a fucking rounding error to Sony, why even publicise it...

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        September 30, 2022 6:42 PM

        It seems like it’d be better publicity to announce nothing than such a paltry amount.

    • reply
      September 30, 2022 8:59 PM

      I finally got around to playing Stray this week and I had a lot of fun with it. Fairly linear and all, but it was a neat little adventure game. :)

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