Tesla accused of false advertisement by CA DMV over Autopilot & FSD

The CA DMV points to things, including the names given to the technology like Full Self-Driving, as misleading.


In reports from sources like the Los Angeles Times, it’s been revealed that the California Department of Motor Vehicles has accused Tesla of false advertisement in regards to how it promoted features like Autopilot and Full Self-Driving (FSD). Specifically, how Tesla reportedly used misleading language on its website to reflect the technologies as more capable than they actually are.

The complaints from the DMV were filed with the state Office of Administrative Hearings on July 28, and go so far as to point to the very names that identify the technology as “misleading.” For example, the DMV points out that Tesla’s cars couldn’t, and still cannot, “operate as autonomous vehicles.”

Additionally, while Tesla’s website does make mention of the feature requiring active driver supervision, indicating the vehicles are not fully autonomous, this comes as a contradiction to original, untrue, and misleading labels and claims according to the DMV.

Shows a demonstration of Tesla's Full Self-Driving feature as provided by the company's website with an image of a person sitting in the driver's seat, to the right three images of how the car's cameras help the car in navigating.
© Tesla

In a statement from a DMV spokesperson, it’s further noted that the DMV is aiming with these measures to ask Tesla to better educate customers about the capabilities of Autopilot and Full Self-Driving, including “cautionary warnings regarding the limitations of the features, and for other actions as appropriate given the violations.”

With the CA DMV taking aim at Tesla, it’ll be interesting to see whether the company will be forced to change the way it advertises vehicle features like Full Self-Driving. What are your thoughts on the matter? Do you think Tesla should update the messaging regarding Autopilot and Full Self-Driving? Let us know in Chatty!

For more Tesla news, be sure to read through some of our previous coverage including how Tesla (TSLA) has produced more than 3 million vehicles since its inception, and how Tesla shareholders recently voted to approve a 3:1 stock split.

Senior Editor

Morgan is a writer from the frozen wastelands of Maine who enjoys metal music, kpop, horror, and indie games. They're also a Tetris fanatic who's fiercely competitive in games like Tetris 99... and all games in general. But mostly Tetris. You can follow Morgan on Twitter @Author_MShaver.

From The Chatty
Hello, Meet Lola