Genshin Impact tries to get Elon Musk to play, backpedals due to backlash

It would appear Genshin Impact tried to capitalize on the popularity of Elon Musk in a now-deleted PR stunt. It did not go well with fans.


Video game companies are always looking for that lightning-in-a-bottle idea that will get players interested, especially ongoing games-as-a-service games like Genshin Impact. Elon Musk could be considered lightning as the polarizing figure he is in both tech industries and his social media presence, so getting his attention could be seen as a boon. However, a recent effort by Genshin Impact seemingly tried to tap Elon Musk’s popularity and backfired pretty hard, forcing social posts related to it to be deleted.

It was late on October 13 that Genshin Impact launched an initiative relating to Elon Musk. The Paimon Twitter (known as the partner and guide to the player in Genshin) renamed its account name to @Paimon2theMoon and its display name to Ella Musk, a character in the game that has been there a while. With this, it offered a number of goals were presented in a post.

    • 500k follows: @GenshinImpact will be renamed back to Paimon
    • 1 Million follows: @GenshinImpact will follow @ElonMusk
    • 3 Million follows: @GenshinImpact will invite @ElonMusk to stream Genshin Impact
    • 5 Million follows: @GenshinImpact CEO Dawei will invite Elon Musk to visit Mihoyo HQ
The now-deleted tweet from Genshin Impact tried to capitalize on the popularity of Elon Musk. It didn't go over well with fans.
The now-deleted tweet from Genshin Impact tried to capitalize on the popularity of Elon Musk. It didn't go over well with fans.

Fans were not pleased. It wasn’t long before the post was swamped in quote retweets and replies lashing out at the stunt, so much so that the tweet was eventually deleted. However, of course, nothing really dies on the internet. The original graphic and post relating to it can be seen above. It could very well be that fans are also a little peeved at the stunt because the anniversary of Genshin Impact passed and there was arguably little of value that went back to players as a reward in the celebration. This, too, does very little for players outside of trying to ride on the popularity of Elon Musk and his fanbase, who in all likelihood care very little for Genshin Impact. Nonetheless, Musk seemed to have seen the ill-fated stunt and took it in good humor.

Genshin Impact has continued to be an interesting endeavor since it burst onto the scene in 2020. Given that it’s a gacha game beyond its wide world and open adventure, it’s always going to be looking for the next big thing to pull players in. For instance, it's done rather cool stuff recently such as adding Aloy from Horizon Zero Dawn to the game. That said, capitalizing on the popularity of Elon Musk, cryptocurrency, and the sort is one idea it’s going to have to throw on the scrap heap.

Senior News Editor

TJ Denzer is a player and writer with a passion for games that has dominated a lifetime. He found his way to the Shacknews roster in late 2019 and has worked his way to Senior News Editor since. Between news coverage, he also aides notably in livestream projects like the indie game-focused Indie-licious, the Shacknews Stimulus Games, and the Shacknews Dump. You can reach him at and also find him on Twitter @JohnnyChugs.

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