ArenaNet Lead Designer Jennifer Scheurle talks hidden game design & transparency

We caught up to ArenaNet Lead Designer Jennifer Scheurle to get her expert opinion on the nature of hidden game design, transparency, evolution of technology and design tactics, and more.


Game designer and ArenaNet lead Jennifer Scheurle has a lot of thoughts on the transparency and hidden mechanics of game design. In 2017, Scheurle posted an incredibly popular and much discussed Twitter thread on hidden game design mechanics. It prompted many a designer to speak to their own experiences on hidden gaming mechanics and transparency with players and, in turn, pushed Scheurle towards writing a book on the nature of hidden game design in addition to her work at ArenaNet. We caught up to Scheurle to talk about the hidden game mechanics thread, the rules of hidden game design, and more.

In our chat, Scheurle brought up language and terminology in similar design mechanics, the misty line of transparency with players versus a thing that is more important for them to discover or even not know about, and the evolution of hidden game design with advances in technology such as cloud streaming and crossplay. You can check out the entirety of the interview below.

One interesting thing that Jennifer brought up was the desire for a more uniform language in game design, especially in relation to all of the terminology and differences presented in that game design thread.

“I hope we get to intertwine [game design] a little bit more with academia in the future to formalize some of our practices,” Scheurle explained. “I think the hidden design thread was one of those moments where we could see there have been practices that people have been doing for such a long time - we're talking about games that are literally 10 to over 25 years old in some cases - and some of these practices are very similar… but we haven’t formalized them. We don’t have words for them.”

Be sure to check out the entire video for more of Jennifer’s Scheurle’s thoughts on hidden game design.

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Senior News Editor

TJ Denzer is a player and writer with a passion for games that has dominated a lifetime. He found his way to the Shacknews roster in late 2019 and has worked his way to Senior News Editor since. Between news coverage, he also aides notably in livestream projects like the indie game-focused Indie-licious, the Shacknews Stimulus Games, and the Shacknews Dump. You can reach him at and also find him on Twitter @JohnnyChugs.

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