Thinking of going to E3 this year? There may be a reason to head to SoCal a little earlier than planned. EA will be bringing their EA Play event back to Hollywood for another year of entertainment and pageantry. The event will take place at the Hollywood Palladium June 9-11, which is also the weekend and the Monday before E3 2018 officially kicks off.
EA's press release for the event is promising players a first chance to get hands-on time with the next game in the
Tickets and a schedule of events are not available for EA Play just yet, but EA says it will be releasing more info over the next few weeks and months. The company has stated that it will be using a different ticketing system than in previous years but offered no further insight into the process, but it probably won't involve paying for random boxes that may or may not contain passes for the event. Folks who aren't able to attend the event will still be able to catch all the breaking news and possible big
From the press release:
"Electronic Arts is returning to the heart of Hollywood once again with EA PLAY 2018. At the core of EA PLAY are amazing games, fun experiences and thousands of players that bring these gaming communities to life. This summer, the three-day event will include more EA brands, more hands-on stations and more entertainment than ever before. If viewing from home, pull up for a front-row seat because EA.com is gearing up to deliver breaking news, behind-the-scenes stories and live content to take players deep
After last year's loot box fiasco, which saw the company face a major consumer backlash for having microtransactions in their multiplayer PvP title Star Wars: Battlefront 2, and the recent delay of Anthem to 2019, they're going to have to pull off some impressive moves to get fans back on their side. EA Play will take place at the Hollywood Palladium June 9-11 with operating hours Saturday