Microsoft, EA Extend In-game Advertising Agreement
Microsoft subsidiary Massive Inc extended a previously-inked deal to provide in-game advertising for Electronic Arts titles, the company announced...
READ MORE >Nielsen: In-game Advertising Persuades Gamers
Massive Inc, the same Microsoft advertising subsidiary now in charge of delivering ads to EA Sports titles, yesterday released the results of a...
READ MORE >"Advertising is evil. It's only purpose is to make people buy something they have no use for. If ..."
see all 26 commentsOpinion: In-Game Advertising Blows Up
As gamers know, product placement and advertising in popular media and games isn't a really new idea--it started to garner some attention as far...
READ MORE >"Didn't the Aztecs claim 2012 to be the end anyways. Look if you don't want in-game adverts vote ..."
see all 68 commentsTHQ and Double Fusion Team Up for Ads
Publisher THQ and in-game advertising firm Double Fusion today announced a multi-game deal that will see Double Fusion implement ads into several...
READ MORE >"After a whole day hunting radioactive artifacts on this western-european post-apocalyptic ..."
see all 11 commentsBattlefield 2142, Other EA Titles to Have In-Game Ads (Updated)
Electronic Arts today issued two separate press releases, each announcing agreements that will provide in-game advertising for upcoming EA games....
READ MORE >"Shhhh!! Be quiet!!! The last thing we need is to give EA ideas! "New feature in BF2 ..."
see all 253 commentsIt's All About Distribution
Guardian Unlimited's Guardian Gamesblog examines alternative distribution methods available to developers in a two-part (part 1, part 2) article...
READ MORE >"The way I see it. Irrelevant of everything they do, the games will not be cheaper or better for ..."
see all 8 commentsMicrosoft to Acquire Massive In-Game Ads Firm
Confirming recent rumors, Microsoft today stated that it will indeed be purchasing major in-game advertising firm Massive Inc. The announcement...
READ MORE >"fuck that. Make live silver free with adverts and live Gold subscription with no adverts."
see all 61 commentsMicrosoft Makes Massive Purchase?
According to the Wall Street Journal, Microsoft is currently planning to buy in game advertising firm Massive. In game advertising has rapidly...
READ MORE >"Maybe they can replace the Grunts head with Bill Gates and have them squeal "You need to upgrade ..."
see all 10 commentsFull Motion Game Ads
The Wall Street Journal has a news story on Massive Inc's new game ads, which are going beyond static images. Anarchy Online is the first game to...
READ MORE >"I agree, the only form of advertising I want to see in my games is the kind that looks like it ..."
see all 80 commentsMassive Inc Q&A
Computer Games Magazine is the latest site with a Massive Incorporated Q&A, talking to Nicholas Longano about the company and its technology...
READ MORE >Massive Inc Q&A
If Massive Incorporated has its way, fake in-game ads will soon be a thing of the past. Promising publishers/developers two dollars of extra profit...
READ MORE >"Heh I'm just waiting on the IBM suit against El Torito for unpaid royalties."
see all 112 commentsAdvertisements Invade Rubi-Ka
While we were all up-in-arms over the /pizza command in EverQuest 2, Funcom signed a deal with Massive Incorported, an advertising agency, to place...
READ MORE >"I always thought the PERFECT money making thing for Blizzard (if they need more -_-) would be ..."
see all 69 comments
"Obviously the deal doesn't include Burnout: Paradise. LOL @ CompUSA ads."
- Fyunch Click see all 10 comments