Advertisements Invade Rubi-Ka

While we were all up-in-arms over the /pizza command in EverQuest 2, Funcom signed a deal with Massive Incorported, an advertising agency, to place billboard-esque ads throughout the online world of Anarchy Online. Grimwell Online noticed that the ads kicked in just a few weeks ago and throughout the planet of Rubi-Ka, players will see ads for Sprite Zero, Motley Crue, and G4TV. It's important to note that these ads are only displayed for those playing the game under the free subscription model; if you're a paying customer, you won't see these ads. But it does give us a glimpse into the possible future of advertising in gaming. Do we really want to see a poster for a Motley Crue concert when we're running around a futuristic city built on another planet? We may know about the future next week after the Advertising in Games Forum takes place in NYC.