Massive Inc

Microsoft, EA Extend In-game Advertising Agreement

Microsoft subsidiary Massive Inc extended a previously-inked deal to provide in-game advertising for Electronic Arts titles, the company announced...

Massive Inc

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Latest News

Nielsen: In-game Advertising Persuades Gamers

By Nick Breckon, Aug 09, 2007 8:43am PDT

Massive Inc, the same Microsoft advertising subsidiary now in charge of delivering ads to EA Sports titles, yesterday released the results of a...

"Advertising is evil. It's only purpose is to make people buy something they have no use for. If ..."

- AgentPothead see all 26 comments

Opinion: In-Game Advertising Blows Up

By Steve Gibson, Jul 01, 2007 1:00pm PDT

As gamers know, product placement and advertising in popular media and games isn't a really new idea--it started to garner some attention as far...

"Didn't the Aztecs claim 2012 to be the end anyways. Look if you don't want in-game adverts vote ..."

- karlk79 see all 68 comments

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