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Full Motion Game Ads
by Maarten Goldstein, Jul 25, 2005 1:20pm PDTThe Wall Street Journal has a news story on Massive Inc's new game ads, which are going beyond static images. Anarchy Online is the first game to be updated with full motion and sound ads, which will run for about 15 seconds. Massive only charges advertisers if people actually watch the full ad, which are activated when a player comes close to an advertising spot in the game.
The introduction of full-motion ads on games gives advertisers more options. Massive's Mr. Davis says Hollywood movie studios have shown particular interest in running 15-second movie trailers in online games. Mr. Rich says Paramount may be interested in such ads, but emphasized that the content of any such ads shouldn't turn off gamers. [...] Massive says its technology works for both online games and consoles, but it hasn't yet negotiated a deal allowing for ad-insertion in console games. Mr. Davis says he hopes to strike a console game deal soon. Edward Williams, managing director at Harris Nesbitt Equity Research in New York, says the videogame ads won't take off until console games are included.
Comments
1) most popular google search: "disable or remove game advertisments"
2) will this make games cheaper/faster to make? hmmm, signs point to NO
3) will this make games more stable? signs also point to NO
4) does this break game immersion/fun factor? HORRIBLY, YES
5) will my privacy be secure? how much information is being collected? will ads be "tailored" to what types of games are also on my machine? who knows...
At face value this seems shitty. If I want a movie trailer blasted in front of me, use a movie web site. Games are for... GAMES. Unless, of course, it's actually *DIRECTLY* tied in, a-la KOTOR 3 / SW 3. Otherwise, I don't want a non-defeatable 15 second video add for "xXx 12 - more shitty vehicle action" in the middle of an RPG.
Man I hate digital medium marketing these days... it's SO forced, so deliberate, so blatant.
Ultimately, this reeks of total lack of discipline by game devs to put what THEY want on the shelves. :(
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We will essentially be paying 50 (60) dollars for adware/spyware. The day this happens will be the day I stop purchasing games that are made that way.
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Fuck you and the horse you rode in on. Can we please have one realm where we are not flooded by your bile?
- RatBastard
Every time there is a story about advertising in games people are like "I don't want to see a colgate ad in my RPG" "I don't want tampax ads in WoW". I'm sure there are some budget titles that will have completely inappropriate advertising for the genre, etc. But for the most part I think 99.9999999% of the advertising you are going to see in games will be in sports games (OMG YOU MEAN THERE IS ADVERTISING IN REAL SPORTS TOO?!?!?!?), present-day or near-future games, and stuff like racing games. On top of this, they'll likely be making it more tasteful than the current advertising in games (Remember the mountain dew ads EVERYWHERE in THPS2?). Jesus...take a valium people.
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I pay for my ISP - I get ads.
I buy a magazine - I get ads.
I buy a newspaper - I get ads.
I buy a video game - I get ads.
I take a bus - I get ads.
I walk down the street - I get ads.
Everywhere I go I get ads. ADS ADS ADS ADS ADS!!!
Cars, buses, taxi's, billboards, people's forheads all have ads.
!!!Everything is littered with ads.
Gamming is the last ad-less frontier. PLEASE keep it that way.
I play a game to escape the real world, please don't bring in your real world into my fun world.
When Gordon Freeman starts talking about buying a Craftsman Crowbar, claiming it is the best when putting the beat down on some headcrabs. I quit.
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Get over it people. This is probably the best place for advertising, because most likely you can turn away from it if you want. Developers and advertisers aren't idiots, and they aren't going to throw millions of dollars away. It will be fine, and it will help offset the rising costs of production for video games.
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You can complain, or you can get on the money train. Now's the time to start a site that does this, if you are a web entrepreneur.
Get organized now, because it's coming.
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On the other hand, if they want to offer a game for "free" and there's commercial content in it, then why not. It'd be just like TV I suppose.
Well, doesn't this mean Massive (and every other developer) would simply design their games so the player would always have to be "close" to an ad to complete some particular thing/travel to some particular area?
I think so.
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In my personal opinion, this advertising model was a significant cause of so many dot coms going under. It wasn't that the business model was that bad (though there were plenty of these, too), it was that the expectations of advertisers were so unreasonable.
Wyvern have looted Tampax Shortsword of Leak Protection
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If you're a shitty enough subscription game, ads will just prolong the shittiness. If you're a good subcription game, you're making the money without ads. I very much doubt that I will see any improvement on product because you're corporate execs. rolling in more dough.
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Thats actually pretty cool. I wouldn't mind finding out like this that a new trailer for the island or minority report has been released...