Titan Xp Pre-orders Kick Off and It Is Still Exorbitantly Overpriced

For $1,200, you are only getting a marginal upgrade over the $699 1080 Ti.


In the world of money grabs, Nvidia has kicked off pre-orders for its next incremental upgrade of its top-end GPU, the Titan Xp. The good news is that the company dropped it $149 from its original MSRP. The bad news it's still $1,200 even with the cut.

Nvidia revealed the card and its specifications earlier this month, and now the card looks ready for prime time as the official site says it will ship within three days of an order. The card is an upgrade over the 1080 Ti, but marginally so, and definitely not worth almost two times the price. There's always a bit of inflated cost on those who must have the absolute latest hardware, but we're struggling to see such a large markup is worthwhile.

Here's a chart we previously ran (courtesy of Guru3D), but only focused on the differences:

Reference GeForceTitan XpGTX 1080 Ti
GPU GP102-450-A1 GP102-350-A1
CUDA Cores 3,840 3,584
SMMs / SMXs 30 28
Memory Clock 2850 MHz 2752 MHz
Memory Size 12 GB 11 GB
Memory Bus 384-bit 352-bit
Memory Bandwidth 548 GB/s 484 GB/s
FP Performance 12.0 TFLOPS 11.5 TFLOPS
Launch MSRP ref $1349 $699

Oh, one caveat. You can only buy two from Nvidia. They must be expecting a run on them.

I put one in my cart, but then left the store. I'll let them put it back on the shelf.

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