In it's continued push for yearly upgrades, rumors had the release of Apple's upcoming iPhone 8 pegged sometime in September. However, the top end model may be delayed because of the addition of 3D sensing technology, which would allow Apple to enter the augmented reality space.

Apple reportedly has three new iPhone 8s in the pipeline. a 4.7-inch display, a 5.5-inch and a 5.8-inch, the latter one being the one with all the new bells and whistles. According to Drexel Hamilton analyst Brian White, the release of the larger model could be delayed until December. "First off, our smartphone contact believes the 3D sensing technology and OLED displays will only be offered with the 5.8-inch iPhone 8," White told CNBC. "However, our contact strongly believes the 5.8-inch iPhone will be delayed by several weeks due to challenges around the 3-D sensing technology but still in time for the December holidays."

White did say, however, that his sources expect the two other models to be available in September as planned. The iPhone 8 is expected to have an edgeless OLED display with a Touch ID sensor in the screen. Some reports also claim facial recognition software, better internal hardware and wireless charging will be included.

That said, a Business Insider report claims that the users are holding on to their Apple products longer because the quality is still good and the new additions are not enough to justify paying for top dollar for a new phone when they can wait a few months and get them when they go on sale. The focus on excellence is a double edged sword for apple as the user base will swear by the product, but may not have the need, let alone the disposable income, to upgrade every year. The replacement rates are even moving from two years to three years. 

Initial price reports have the low-end iPhone 8 with 64GB of storage to run around $870, with the higher end model coming in at under $1,000. Apple is expected to keep the price point similar to the recently released Samsung S8 and S8 Plus. The base iPhone 7 32Gb model was $649 when it debuted in September of last year.