Pokemon Go sheds 15 million daily users in one month

Even though the game is still popular, the bubble has burst.


According to data compiled by Axiom Capital Management and published by Bloomberg, more than 15 million active daily users have retired their Pokeballs.

Axiom Capital's charts only log activity through August 18, the middle of last week. That means activity could have dropped even more since they were compiled.

Pikachu's bumming, but other app developers are likely elated. "Given the rapid rise in usage of the Pokemon Go app since the launch in July, investors have been concerned that this new user experience has been detracting from time spent on other mobile focused apps," said Axiom's senior analyst Victor Anthony.

Meaning, other social-focused apps such as Facebook and Snapchat might see more activity as Pokemon Go fanatics turn their attention to activities they enjoyed before the allure of converging on residences and businesses to battle other trainers and capture gyms consumed their lives.

As Pokemon Go-mania dissipates, interest in augmented reality follows. These findings come from other charts that show a stronger interest in VR.

Long Reads Editor

David L. Craddock writes fiction, nonfiction, and grocery lists. He is the author of the Stay Awhile and Listen series, and the Gairden Chronicles series of fantasy novels for young adults. Outside of writing, he enjoys playing Mario, Zelda, and Dark Souls games, and will be happy to discuss at length the myriad reasons why Dark Souls 2 is the best in the series. Follow him online at davidlcraddock.com and @davidlcraddock.

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From The Chatty
  • reply
    August 23, 2016 1:24 PM

    David Craddock posted a new article, Pokemon Go sheds 15 million daily users in one month

    • reply
      August 23, 2016 1:24 PM

      Pokemon Gone.

    • reply
      August 23, 2016 1:27 PM

      some of it likely was duped accounts/bots outright terminated, but yeah... they must add more gameplay immediately. it has the no mans sky issue of being super enamoring at first glance, but then paper thin and completely repetitive in about 25 seconds.

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        August 23, 2016 2:27 PM

        I got bored with the gameplay and botted just to see what I could collect. Didn't use it to take over gyms or anything. Got banned last weekend. It's for the best.

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          August 23, 2016 6:53 PM

          This has been the path many people that I know have taken. People either got bored of nothing new being added to the game and uninstalled it or tried a bot/hack which kept them in the game for a week or 2 longer than they otherwise would have been.

          • reply
            August 23, 2016 6:56 PM

            Yup. I was level 21 and the grind had gotten really stupid. And it gets more and more ridiculous each level after that. The levels started requiring too much xp to grind. So I said screw it and messed with the bot to get a little more life out of the game.

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        August 23, 2016 2:54 PM

        What exactly was enamoring about it first glance? There is zero gameplay even at first glance. It's pure grind.

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          August 23, 2016 3:26 PM

          It's the "gotta catch em all" aspect. There's something about the act of collecting that's appealing to human nature.

          • rms legacy 10 years legacy 20 years mercury super mega
            August 23, 2016 3:35 PM

            Tell me about it. Catching all the flags in AC1 consumed me

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            August 23, 2016 6:34 PM

            Overrated. I did about 10 days of near nonstop grinding with a bot. Never once caught a dragonite. Never had enough candy from the lesser forms to even evolve to it. 10 days. Over 200 hours. That’s stupid.

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              August 23, 2016 6:36 PM

              And keep in mind, the bot works and catches them very efficiently. Way more productive than a human. Those 200+ hours for the bot would easily take 4 times more work for an actual person

    • reply
      August 23, 2016 1:29 PM

      20M Users still not anything to shake a stick at

    • reply
      August 23, 2016 1:32 PM


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      August 23, 2016 2:29 PM

      We've hit peak Pokémon

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      August 23, 2016 2:29 PM

      More for me!

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      August 23, 2016 2:52 PM

      Yeah, it was fun for awhile. But I pretty much for forced into only collecting shitty Pokémon. Since I don't play often, and I didn't choose to bot/spoof, there was nothing I could do with gyms. They were all filled with 1.5k CP Pokémon by the time I was still leveling my most powerful Pokémon to 500 CP.

      Ingress had a similar problem, but it didn't seem nearly as unbalanced. There were plenty of portals way out of my level range, but I could still find plenty of unclaimed portals to claim or even portals with a few low level generators I could attack.

      With Pokémon Go it was impossible to do anything with gyms. Got boring collecting Pokémon for no real reason.

    • reply
      August 23, 2016 2:57 PM

      you can play pokemon go in minecraft now so theres no point in doing it IRL: https://www.youtube.com/watch?v=mrx9daOVj7U

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      August 23, 2016 3:09 PM

      calling it now pokemon go season 2 will launch around mid june next year.

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      August 23, 2016 6:12 PM

      This is my shocked face

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      August 23, 2016 6:37 PM

      Not an expert on this but could it be related to summer ending and the school year beginning?

      In Downtown Dallas I saw throngs of kids running around in groups looking for pokemons. School started Monday, no more kids.

      When a good chunk of your users go from lots of free time to less free time it makes sense there would be a drop off.

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        August 23, 2016 6:59 PM

        I think this is definitely a possibility.

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      August 23, 2016 6:38 PM

      pokemon get out

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      August 23, 2016 6:39 PM

      That's a lot of grown men finally admitting that they were doing something too stupid to face up to in the light of day.

    • reply
      August 23, 2016 6:44 PM

      The fad was fun while it lasted.

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