GameStop continues broadening its portfolio by acquiring over 507 AT&T mobile stores
Collectively, these acquisitions raise the company's cellphone storefronts by 45 percent.
Well aware that the market for physical games is shrinking rather than growing, GameStop branched out into mobile phones and accessories back in 2013. Today, the company announced the acquisition of three AT&T retailer chains (Via GamesIndustry.biz), boosting its cellphone store fronts by 45 percent.
Cellular World Corp., Red Skye Wireless, Inc., and Midwest Cellular, Inc., added a total of 507 stores to GameStop's Technology Brands division. Following the acquisition, GameStop currently operates 7,000 gaming retail establishments and 1,421 AT&T Mobility stores.
Mobile phones and video games are but two pieces of GameStop's diversification puzzle. The company's Technology Brands division includes Simply Mac, Spring Mobile, and as of last year, ThinkGeek. As such, the company lists itself as a global electronics company rather than the more focused label of multichannel video game retailer.
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David Craddock posted a new article, GameStop continues broadening its portfolio by acquiring over 507 AT&T mobile stores
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