GameStop continues broadening its portfolio by acquiring over 507 AT&T mobile stores

Collectively, these acquisitions raise the company's cellphone storefronts by 45 percent.

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Well aware that the market for physical games is shrinking rather than growing, GameStop branched out into mobile phones and accessories back in 2013. Today, the company announced the acquisition of three AT&T retailer chains (Via GamesIndustry.biz), boosting its cellphone store fronts by 45 percent.

Cellular World Corp., Red Skye Wireless, Inc., and Midwest Cellular, Inc., added a total of 507 stores to GameStop's Technology Brands division. Following the acquisition, GameStop currently operates 7,000 gaming retail establishments and 1,421 AT&T Mobility stores.

Mobile phones and video games are but two pieces of GameStop's diversification puzzle. The company's Technology Brands division includes Simply Mac, Spring Mobile, and as of last year, ThinkGeek. As such, the company lists itself as a global electronics company rather than the more focused label of multichannel video game retailer.

Long Reads Editor

David L. Craddock writes fiction, nonfiction, and grocery lists. He is the author of the Stay Awhile and Listen series, and the Gairden Chronicles series of fantasy novels for young adults. Outside of writing, he enjoys playing Mario, Zelda, and Dark Souls games, and will be happy to discuss at length the myriad reasons why Dark Souls 2 is the best in the series. Follow him online at davidlcraddock.com and @davidlcraddock.

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