Destiny defends Taken King price and plans to reward existing fans

Bungie defends the Taken King price in a testy interview and promises more for Year 1 players.


Bungie rigorously defended price for The Taken King DLC, announced at E3 this year, in a touchy interview and has plans to reward players who have been playing since the beginning.

Taken King creative director Luke Smith discussed its price in an interview with Eurogamer yesterday. The next Destiny DLC is priced at $40 dollars for gamers who already own the game and the two existing DLCs: The Dark Below and House of Wolves. Many feel this price is unfair when you consider the base game was $60 and offered so many more missions and strikes. The pain is especially felt by those from the UK who are being charged £40, which is usually the price for a full game.

Smith defended the Taken King price by saying, “Purchasers get a big, rich campaign. Fully voiced cinematics and the story of what happens when an angry alien god wages war on a solar system, all with a satisfying conclusion. You also have a new subclass to pursue and unlock. We also have a bunch of new strikes - we're not yet talking about how many - and a new raid. We're showing two new PVP modes and four PVP maps this week, and it's a fairly safe bet we're not done yet showing things off. So I'm fairly excited about the value proposition. We're calling this a major expansion because it is. We're giving people a whole new place to go, that new destination.”

Additionally, Smith said Bungie are “really comfortable” with the Taken King price tag and players can expect to become more enthusiastic as the release date approaches and more details are shared.

The part that could have been handled differently relates to exclusive content to be released in the collector’s edition. This version will be available for $80 and include new emotes and cosmetic items, however, Year 1 Destiny players may have to pick up the Collector’s Edition to have access to the fresh content.   

Smith said the new content is valued at the player’s own evaluations. “There is no way right now for you to get the new dance emotes without doing that. Those are Collector's Edition exclusive. We've set some stuff aside for that edition specifically to really make it appeal to fans who have engaged with the game already and also to people that will enter the game this autumn.”

Smith admitted to empathizing with fans who feel they are being asked to re-purchase content they already own, but he later adds, “If I fired up a video right now and showed you the emotes, you would throw money at the screen.”

 In light of all of this, fans would be wise not to immediately burn and mutilate their copies of Destiny. It appears Bungie is now on damage control to prevent further discontent among gamers. Bungie community manager, Deej, announced in an update found on Forbes, “Year One players won’t get the same perks as people who buy a collector’s edition. They’ll get something better. Tune into the Weekly Update for more.”

Freelance Writer
From The Chatty
  • reply
    June 23, 2015 1:17 PM

    Tad Huempfner posted a new article, Destiny defends Taken King price and plans to reward existing fans

    • reply
      June 23, 2015 3:11 PM

      I'm not seeing the rage behind this.

      Did people honestly expect them the not bundle in the original game with their highest cost release? How much was the original top end destiny collectors edition on launch? $150

      The cheapest digital collection was still $90

      The full game is still $50 new + $40 in expansion content already out. The new content sounds about like $30-40 worth of content alone.

      It sucks you have to buy essentially a second copy of the full game but how else were they supposed to ensure everyone who purchases the game can play it? Release a special edition for existing customers and risk new players buying that then getting told they need to buy the original $50 game after they already put money down for the expansion?

      That's a terrible idea for consumers.

      • reply
        June 23, 2015 3:49 PM

        How many people who haven't played the game are going to care about all the stuff that comes in the $80 collectors edition though? That kind of stuff doesn't really mean anything to them compared to the people who have been playing for the last year.

        A better CE would have been

        Expansion 4 and 5 season pass
        Physical extras like the replica coin, art book and so on
        All the digital extras like emotes, weapon case and stuff like that

        Charge $90 for that

        For a digital CE

        Expansion 4 and 5 season pass
        All the digital extras like emotes, weapon case and stuff like that

        Charge $70 for that

        This gives people who already bought the game a way to get extra stuff that adds value to them and still pay more for the extra expansions at a slight discount

      • reply
        June 23, 2015 6:42 PM

        There is news coming this Thursday that might clear this all up.

      • reply
        June 24, 2015 5:35 AM

        The expansion is £40 in the UK. The full game is also £40

        The prices are insane, especially considering Destiny isn't exactly packed full of content to begin with.

      • reply
        June 24, 2015 6:43 AM

        But you can buy the expansion on its own.

      • reply
        June 24, 2015 6:44 AM

        I didn't bat an eye at the original game being repackaged. I did not care for the Bundie director's attitude.

        • reply
          June 24, 2015 7:31 AM

          The interviewer has said it was a good natured interview. I really think that everyone is reading his responses in the worst way.

    • reply
      June 23, 2015 3:37 PM

      “If I fired up a video right now and showed you the emotes, you would throw money at the screen.”

      Luke Smith is a giant asshole.

      • reply
        June 23, 2015 4:03 PM

        There are two ways to read this statement.

        1) "you'll pay whatever we want you to and you're still going to get it no matter how much it is"

        2) "this stuff is really cool and I can't wait for everyone to freak out over how cool it is"

        I really don't think he would ever say version 1 to Eurogamer or any games media period. Even if he actually believed it. Nobody is that stupid.

        • reply
          June 23, 2015 6:33 PM

          Exactly. I really don't understand how people think the absolute worst about this guy because of this interview.

    • reply
      June 23, 2015 4:01 PM

      It was obvious at launch that this game was going to cost a shit ton of money to keep playing. It was designed from the ground up to keep earning money.

      • reply
        June 23, 2015 4:05 PM

        I've paid $90 for a solid year of gameplay. I played it more than anything else this year by a huge amount. The amount spent vs the hours played it easily worth it.

    • reply
      June 23, 2015 4:22 PM

      40$? fuck off, yes that's my professional opinion haha :P

      • reply
        June 23, 2015 4:26 PM

        Ever give blizzard shit for any expansion they've sold? This is apparently a huge content drop, not just a DLC map pack.

        • reply
          June 23, 2015 5:56 PM

          I few things, Comparing Destiny to any Blizzard game is shameful. I will give Destiny this, It's a First person MMO on Console. They had not idea what business model to pursue, as it was really one of the first types of games of its kind, So instead of Charging 60$ and 14.99/Month, they broke the game up into large chunks, The Launch of Destiny was a HUGE disappointment, it was very clear they Broke up the game in many pieces to sell later, and that's why people are pretty upset, But what was the other option? Sell the full game at 60$ and lose money? Or Charge a monthly fee? Free to Play doesn't work for this game which is gear based. I had fun for a few weeks, but stopped when my time put in wasn't rewarding me fairly, which caused me to lose interest in the game itself. Does anyone know if the game has a decent community still? or has it gone the way of Evolve? The game is a great example of how important story is when making a game, and sadly the story was fragmented so much, people (Like me) lost interest. What ever happened to that machine/robot girl? What happened with the Queen and her brother? etc etc.

          • reply
            June 23, 2015 6:41 PM

            Destiny still has a huge community. The subreddit is extremely active.

            The cumulative change since vanilla has shaped Destiny into a really great game and with HoW the grind factor has been reduced immensely.

            The Trials of Osiris offer the best console PvP I have ever played.

            I have consistently gotten excellent entertainment/dollar and $40 does not seem like much to me at this point.

            • reply
              June 23, 2015 6:56 PM

              Well That's great! It sounds like they listened to the Community and fixed a lot of issues. I haven't touched it since January. Maybe I should see what they've done in game.

    • reply
      June 23, 2015 4:28 PM


    • reply
      June 24, 2015 4:35 AM


    • reply
      June 24, 2015 6:48 AM

      They can go fuck themselves with a rake

Hello, Meet Lola