PS4's 'Perfect Day' commercial wins 2014 Game Marketing Award

The annual Game Marketing Awards took place last night, awarding the best in video games marketing.

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The annual Game Marketing Awards took place last night, awarding the best in video games marketing. Midnight Oil won best agency of the year, while Ubisoft took home the award for "Best Marketing Team." While you can peruse the full list of winners here, we have a few highlights for you to look through:

Outstanding TV Ad: Perfect Day for PlayStation 4

Outstanding Promotional Trailer: Exposed for Watch Dogs

Best Game Footage Trailer: Announce Trailer for The Last of Us

Best Product Packaging: Art Book Edition for Hitman: HD Trilogy

Best Limited Edition: Wizard's Edition for Ni no Kuni

From The Chatty
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    April 24, 2014 7:45 AM

    Andrew Yoon posted a new article, PS4's 'Perfect Day' commercial wins 2014 Game Marketing Award.

    The annual Game Marketing Awards took place last night, awarding the best in video games marketing.

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      April 24, 2014 8:04 AM

      lol. Didn't everyone hate on the PS4 ad when it was first releaved?

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      April 24, 2014 8:04 AM

      Don't encourage Sony....those commercials are terrible. They never show gameplay!!

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        April 24, 2014 8:52 AM

        Yeah, the song was annoying, it was just a bunch of white dudes with shit eating grins on their face. It was awful.

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      April 24, 2014 8:11 AM

      lol i just watched it. bit goofy but I liked it

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      April 24, 2014 8:58 AM

      Dat Ni no Kuni bundle. I need to finish that game...

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      April 24, 2014 9:03 AM

      The one that showed 4 generations of gaming with the same people over time was a much, much better ad.

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      April 24, 2014 9:12 AM

      I hate that that song was used. mostly because people arent familar with the Lou Reed original

      "The song's lyrics are often considered to suggest simple, conventional romantic devotion, possibly alluding to Reed's relationship with Bettye Kronstad (soon to become his first wife) and Reed's own conflicts with his sexuality, drug use, and ego.[1]

      Some commentators have further seen the lyrical subtext as displaying Reed's romanticized attitude towards a period of his own addiction to heroin; this popular understanding of the song as an ode to addiction led to its inclusion in the soundtrack for Trainspotting, a film about the lives of heroin addicts"

      they completely removed it's meaning for the commercial

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        April 24, 2014 9:28 AM

        Agreed, I love that song but cringed when I saw it used in this context, so tacky.

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        April 24, 2014 9:41 AM

        [deleted]

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          April 24, 2014 9:51 AM

          ... because I like the original Lou reed song? seriously that word has no meaning any more

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            April 24, 2014 12:16 PM

            What if those guys are addicted to ps4 like heroin huh!??

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        April 24, 2014 9:55 AM

        it isn't a requirement for every use of any song to be deeply invested in the original intent of the original artist. It's nice that you have a deeper love and understanding for the song but that is completely uneccesary in this context.

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          April 24, 2014 9:59 AM

          "mostly because people arent familar with the Lou Reed original "

          "oh are you listening to that song from the Playstation commercial? it sounds different"

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        April 24, 2014 12:27 PM

        I agree totally. The beauty of the song is in the bitter sweetness. ...you just keep me hanging on. The commercial doesn't get what makes the song great.

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        April 24, 2014 1:56 PM

        Yeah, BBC killed that in 1997 with this version. It's now officially a happy and optimistic song.

        https://www.youtube.com/watch?v=j2JXy1Z9ovs

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      April 24, 2014 9:47 AM

      IIRC, these awards, like other marketing awards, are judged by other marketing executives/VPs/etc and just really they are paying each other favors. Marketing for marketing.

      I mean just look at who's on the jury:
      http://www.gamemarketingsummit.com/gmawards/gma-2014-jury

      Get mah gun boy!
      https://www.youtube.com/watch?v=L7y0F2GSObU

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      April 24, 2014 10:13 AM

      what would be even cooler is if Sony started putting out some fucking video games for the PS4, or at least talking about the games that are coming. infamous was just ok, and metal gear is not worth $30. now what?

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      April 24, 2014 1:57 PM

      It was an okay commercial. Honestly, I think the XB1 did a better job selling the features of the system in a catchy way.

      Now, those My Shadow and Me ones for Titanfall lately are really cool.

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      April 24, 2014 2:35 PM

      I thought it was a great commercial.

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