Ouya to become 'ecosystem,' will allow games to run on other devices

"One thing you'll start to see is Ouya on other people's devices," company CEO Julie Uhrman said. "Think of it similar to the Kindle strategy, or Google's Android itself. Ouya is more than just that reference device, it's an ecosystem that really can live on other people's devices."

4

Ouya has made "a lot of mistakes" since its launch. However, they've clearly done something right, as the Android-based platform has managed to secure a library of over 500 games. 2014 will see the Ouya ecosystem expand with a "version 2 console--and potential compatibility with a slew of third-party devices.

"One thing you'll start to see is Ouya on other people's devices," company CEO Julie Uhrman said. "Think of it similar to the Kindle strategy, or Google's Android itself. Ouya is more than just that reference device, it's an ecosystem that really can live on other people's devices."

Letting Ouya games run on other devices would be similar to Amazon's approach to Android. The company sells its Kindle devices, but allows its content--including apps from their proprietary app store--to run on any Android device. Uhrman says that the Ouya console would serve as a "reference device," setting the "minimum set of standards" for game developers to aim towards."

"It's the hardware plus an ecosystem," Uhrman told [a]listdaily (via GI.biz). "We started with a $99 box, but we always wanted to create a console platform that can live on other people's devices. We just knew it was going to take us a little bit of time to get it ready. Now we think the software is good enough, it's ready to be embedded in other people's devices."

Filed Under
From The Chatty
  • reply
    March 3, 2014 10:30 AM

    Andrew Yoon posted a new article, Ouya to become 'ecosystem,' will allow games to run on other devices.

    "One thing you'll start to see is Ouya on other people's devices," company CEO Julie Uhrman said. "Think of it similar to the Kindle strategy, or Google's Android itself. Ouya is more than just that reference device, it's an ecosystem that really can live on other people's devices."

    • reply
      March 3, 2014 10:33 AM

      surely what she's describing is "Android"

    • reply
      March 3, 2014 10:46 AM

      That's kind of pitiful.

    • reply
      March 3, 2014 3:08 PM

      This is a good move for them. Lets them get a bit of distance from the (somewhat overblown in my experience) complaints about their hardware while they get the next (and hopefully improved) iteration ready.

      • reply
        March 3, 2014 5:12 PM

        Yeah, but then the hardware stops making sense. If you can run Ouya and it's applications on X device that you probably already have, why would you buy a dedicated box?

    • reply
      March 3, 2014 3:13 PM

      Not that it means anything, but I saw an Ouya in a Goodwill about 2 weeks ago. I've never seen that kind of consumer electronics device "turn around" before. I always wished them luck, but that is a very, very bad sign.

    • reply
      March 3, 2014 6:29 PM

      So... did they just reveal that the hardware was a gimmick to get people hooked on a new app store?

Hello, Meet Lola