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Nintendo 2DS targeted to 'very young kids'

With a lower price and removal of the 3D feature, the Nintendo 2DS aims for younger children, according to Nintendo of America president Reggie Fils-Aime.


Yesterday's announcement of Nintendo 2DS came rather unexpectedly. And many Shackers weren't pleased with Nintendo's latest offering, citing issues like lessened portability. However, Nintendo of America president Reggie Fils-Aime admits that the device isn't meant for you. Instead, it's meant to help the company target "very young kids: five, six, seven years old."

"What we did here was we focused in on a key consumer segment, the consumer that right now for the standard 3DS, $170 is a bit of a higher price point," Fils-Aime told Polygon). "So this device with that slate-like form factor, it fits that consumer and also by taking out the 3D feature it allows us to target very young kids: five, six, seven years old."

2DS will launch on October 12th for $129.99--a significant savings over the $170 price tag of a regular 3DS. And Nintendo notes that the 3D feature on the 3DS is meant for children 7 years or older. With 2DS, concerned parents can pick up a budget-friendly handheld without worrying that their children's eyeballs will implode.

Senior Editor

Ozzie has been playing video games since picking up his first NES controller at age 5. He has been into games ever since, only briefly stepping away during his college years. But he was pulled back in after spending years in QA circles for both THQ and Activision, mostly spending time helping to push forward the Guitar Hero series at its peak. Ozzie has become a big fan of platformers, puzzle games, shooters, and RPGs, just to name a few genres, but he’s also a huge sucker for anything with a good, compelling narrative behind it. Because what are video games if you can't enjoy a good story with a fresh Cherry Coke?

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From The Chatty
  • reply
    August 29, 2013 11:45 AM

    Ozzie Mejia posted a new article, Nintendo 2DS targeted to 'very young kids'.

    With a lower price and removal of the 3D feature, the Nintendo 2DS aims for younger children, according to Nintendo of America president Reggie Fils-Aime.

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      August 29, 2013 12:28 PM

      Yeah I was thinking my kids should probably learn to play outside and read rather than be glued to this shit from age 2 kthxbye

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        August 29, 2013 12:30 PM

        Pics of babymomma

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        August 29, 2013 12:40 PM

        accually video games do help nurture a young mind more than even reading does. But balancing it with reading and physical play amounts to the best you can get. Just buy things made for his demographic.

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          August 29, 2013 1:27 PM

          son didn't get a ds until age 6.5, that's pretty much it and ts a constant battle for how much he plays it
          You can see how it affects him, he doesn't come away from a gaming sessions a fresh young gentle mind, not sure why adults cant admit it, maybe then we look pathetic for playing wow or BF3 for 5 hrs straight

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            August 29, 2013 1:53 PM

            Shit like Pokemon probably helps develop OCD.

            Creative play outside is the way to go. Appreciation of nature is key for a well rounded individual. Video games are a nice little excursions on rainy days.

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              August 30, 2013 4:21 AM

              My kids are 7 and 9 and I'm just getting to the point where I'm comfortable letting them play games and such, but largely I agree. Outside play and other creative stuff takes priority over gaming/TV, and they have to read for however many minutes they want to use electronic media.

              It's worked out pretty well so far, and I don't feel too weird about it, since it's not like we had any videogames, much less a half dozen devices capable of playing them, when I was their age. I think we got an NES for the whole family when I was maybe 8, but that's about it.

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                August 30, 2013 4:47 PM

                Sounds like a few balanced dads still here on the shack, good to hear

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            August 30, 2013 3:31 AM

            sounds like your kid is a loser

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              August 30, 2013 4:45 PM

              Sounds like you should finally off youself

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        August 29, 2013 2:25 PM

        Actually, what would be cool (assuming this doesn't exist already) is some sort of time limiting feature. Your kid could get an hour a day with his Pokemans and it tells him to go outside and play.

        Heck, it wouldn't be too much of a stretch for Nintendo - Wii Sports would periodically remind you to take breaks, as would Virtual Boy games (though the latter case was because the VB gave you a headache if you played it too long)

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        August 29, 2013 2:56 PM


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      August 29, 2013 1:56 PM

      It's also a great device for adults I think, given they're OK with the form factor.

      I use 3D most of the time, so I'm definitely sticking with the 3DS, I'm just jealous of the much more comfortable grip on the 2DS when using the d-pad.

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        August 29, 2013 2:27 PM

        I think it might be a great thing for spouses - it would be cool to play against my wife occasionally (somehow I've wound up being an adult with no 3DS owning friends IRL) but she doesn't like the 3D and spending $170-$200 on something which won't get used too much seems wrong. $130 would be a lot more digestible, and it doesn't have the 3D she won't use anyway.

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          August 29, 2013 3:02 PM

          My wife is also interested in one of these

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      August 30, 2013 1:52 AM

      My son is four and can play many of my iPhone and PC games quite expertly already. Particularly likes Minecraft and puzzle platformers like Tiny Thief. Kids these days are smart and can use technology like fish in water, so I can't see some dumbed-down DS with preachy games being of much value.

      As far as managing children's time on games goes, I think that's a parental discipline issue rather than a social problem with game addiction as such. We make it clear that our son is free to do what he wants, as long as he makes the deal to stop when we say. While he does of course still go through the obligatory "one more level" whine each night, we stay firm about it and he will respond to stopping-time gracefully in the end. It's the precedent we've set. And we try to balance it out with outdoors and other physical playtime, of course. That's all it takes, I think - giving them a consistent framework where they learn that if they follow the rules/chores/time limits, then they can have their fun. They feel content with their freedom and from having a familiar structure of rules that they can understand. Kids are going to be kids and try to binge their favourite things, whether it's games or sport or whatever; as parents we just need to balance between letting them have their way and not letting them turn into monsters.

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      August 30, 2013 4:43 AM

      just in time for Pokemon

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