NCAA won't renew EA Sports license

The NCAA has decided not to renew its contract with EA Sports.

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NCAA Football 14 may be the last officially licensed college football game from EA. The NCAA has decided not to renew its contract with EA Sports.

EA's settlement over Madden price-fixing prevents the company from renewing an exclusive license with the NCAA until at least 2019. The NCAA cites the "business climate" and "costs of litigation" for why it's choosing not to renew any contract with the sports publisher.

Here's the full statement:

"The NCAA has made the decision not to enter a new contract for the license of its name and logo for the EA Sports NCAA Football video game. The current contract expires in June 2014, but our timing is based on the need to provide EA notice for future planning. As a result, the NCAA Football 2014 video game will be the last to include the NCAA’s name and logo. We are confident in our legal position regarding the use of our trademarks in video games. But given the current business climate and costs of litigation, we determined participating in this game is not in the best interests of the NCAA.

The NCAA has never licensed the use of current student-athlete names, images or likenesses to EA. The NCAA has no involvement in licenses between EA and former student-athletes. Member colleges and universities license their own trademarks and other intellectual property for the video game. They will have to independently decide whether to continue those business arrangements in the future."

From The Chatty
  • reply
    July 17, 2013 11:40 AM

    Andrew Yoon posted a new article, NCAA won't renew EA Sports license.

    The NCAA has decided not to renew its contract with EA Sports.

    • reply
      July 17, 2013 11:42 AM

      wow, thats kind of a shock. hopefully it means theyve got something in the pipe already

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      July 17, 2013 11:44 AM

      And this is why we can not have nice things.

      Shame on everyone.

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        July 17, 2013 11:49 AM

        because everyone should be used when their likeness is being appropriated for profit? i concur.

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          July 17, 2013 11:50 AM

          used? paid. jesus. sleep more, bad poster.

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          July 17, 2013 11:53 AM

          Except when student athletes competed in the NCAA they agreed to waive this right, along with others. Also lots of these guys had full boats to school costing 100s of thousands of dollars. On the other hand the NCAA could do more to reimburse players.

          I see both sides of this, and find it sad that they can not all agree on something to get this done.

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            July 17, 2013 11:55 AM

            students were making that same agreement decades ago, since then the NCAA has manufactured multiple huge new revenue streams (bowl games, tv contracts, videogames, etc) which continue to balloon, paying the execs involved millions while we've since learned what tremendous long term damage these athletes are potentially enduring. The scales have tipped extremely far in the NCAA's favor.

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            July 17, 2013 11:56 AM

            I would rather blow it all up than let an institution like the NCAA gain one more dollar. Death to college athletics.

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            July 17, 2013 11:59 AM

            also since the NCAA is essentially minor league football and basically the only way to get a real job playing football a player with those aspirations has little recourse than to agree with the NCAA's terms. It's not like going to play Arena League football out of high school is an acceptable alternative to getting an NFL offer.

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          July 17, 2013 12:00 PM

          i am so fascinated by this ed obannon case

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          July 17, 2013 12:00 PM

          How much do they get paid for the TV broadcasts again? I'm still waiting for them to bring up this elephant in the case.

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      July 17, 2013 12:32 PM

      Apparently the schools negotiate their individual license within the game , so the game could still exist but without the NCAA name:

      "@owengood: What will probably happen is the game proceeds as "College Football 15" or whatever, with CLC licensing, all schools, etc. Just no NCAA logo"

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        July 17, 2013 1:16 PM

        I can't imagine how EA is going to secure individual agreements with 120+ schools.

        Knowing EA, they'll get the licenses for the BCS schools, and then use new licenses as marketing for future iterations. NCAA 16: Now with the Mountain West!

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      July 17, 2013 12:47 PM

      2K football games ftw!

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      July 17, 2013 12:53 PM

      yay!!!

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      July 17, 2013 1:30 PM

      This coincides with the next gen and the next iteration of their football games. As mentioned somewhere in this thread they probably do have something lined up in the pipeline. I do wonder what significance this will have with the BCS, as I believe they are separate from the NCAA also. I am curious as to what this will bring for the future of football games in general, because I belove the NFL exclusivity is gone, or lapsed after this year also. We may see a glut of games, or none at all. As a football fan, and I do like the games even though I belove they lack innovation, or even consistency from year to year, it would be kind of odd not seeing a NCAA/NFL game on the market.

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        July 17, 2013 1:43 PM

        NFL exclusivity ends after this year but EA has resigned that deal in the past already, little reason to believe they won't do so again. EA already didn't have exclusive rights to NCAA.

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      July 17, 2013 6:58 PM

      2K, please bring back College Hoops!!!