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Halo 4 is 'biggest game launch' this year, GameStop says

We knew Halo 4 was going to be popular, but according to Microsoft, sales of the game have beaten such blockbuster movies as Avengers and Harry Potter. And those sales numbers were just in the first 24 hours.

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We knew Halo 4 was going to be popular, and oh look, it is. "Consumer demand and excitement for Halo 4 is even greater than we anticipated," GameStop president Tony Bartel said in a Microsoft press release. "Day-one sales of Halo 4 make it the biggest Halo launch in GameStop history and the biggest game launch on any platform so far this year in our stores."

(Of course, Call of Duty: Black Ops 2 has yet to release in stores...)

According to Microsoft, sales of the game were more than $220 million globally from the first 24 hours of sales. At $60 a pop, that's more than 3 million copies, for those of you keeping track at home. Other numbers released by Microsoft show more than four million players were playing within the first five days, and accumulated more than 31.4 million hours of play.

To keep the momentum going, the second episode of Spartan Ops launched today, with this week's co-op missions focused on releasing the Infinity from the control of a mysterious artifact.

Contributing Editor

From The Chatty

  • reply
    November 12, 2012 5:15 PM

    John Keefer posted a new article, Halo 4 is 'biggest game launch' this year, GameStop says.

    We knew Halo 4 was going to be popular, but according to Microsoft, sales of the game have beaten such blockbuster movies as Avengers and Harry Potter. And those sales numbers were just in the first 24 hours.

    • reply
      November 12, 2012 5:34 PM

      I wonder what the budget was

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      November 12, 2012 5:35 PM

      and then Blops2

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      November 12, 2012 5:38 PM

      I never get the understanding of comparing a video game release to a movie release. one costs $10-15, the other $60 +

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        November 12, 2012 5:43 PM

        if its higher priced then fewer copies should get sold, but lots of people are still buying. the goal is to get money, not sell units

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        November 12, 2012 6:27 PM

        Gaming is still looked down on while the movie industry is seen as mainstream. Blockbuster games are cheaper to make than blockbuster movies. So when blockbuster games pull in greater revenue than blockbuster movies, the game industry, etc, want that attention. It legitimizes them and ultimately they are all competing for entertainment dollars so it's an important ongoing trend.

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        November 12, 2012 6:29 PM

        A family of 4 doesn't buy 4 copies of a game

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        November 12, 2012 6:54 PM

        while I haven't heard recent numbers, wasn't Modern Warfare 2's budget around $200M?