Ubisoft's Uplay store could add third-party games

Ubisoft's has indicated plans to potentially add third-party games for sale on its Uplay platform.


Ubisoft recently rejiggered its Uplay initiative to become a digital distribution platform, selling its own games directly to customers. It might not stop there, though, as the company has stated that it could eventually roll into selling games from other publishers too.

"We remain open to opportunities," Ubisoft's Stephanie Perotti told MCV. "Right now, we're starting the service with our own games, but as we go forward, we plan to potentially add other titles."

This would put Ubisoft in direct competition with fellow publisher EA, which similarly started Origin with its own games and then expanded. The company declined to comment on the possibility of such an expansion last month, but seems more confident in the eventuality now.

"The plan for Uplay goes beyond digital distribution," said Perotti. "We continue to evolve the service across all platforms, including PC, console and mobile. The more Ubisoft games you play, the more rewards you can get, as well as several online services that players would expect."

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    September 12, 2012 12:30 PM

    Steve Watts posted a new article, Ubisoft's Uplay store could add third-party games.

    Ubisoft's has indicated plans to potentially add third-party games for sale on its Uplay platform.

    • reply
      September 12, 2012 12:58 PM

      I know people buy games because of development houses, but I don't know anyone who buys a game because of the publisher. In fact, I know there are plenty of people here that DO NOT buy a game because of the publisher. To me, it seems like such a huge waste to spend resources on making a publisher ecosystem for customers.

      • reply
        September 12, 2012 3:29 PM

        I almost wonder if the industry wants to do something like Hulu, where the publishers just collectively get together and just make one of these, rather than a dozen.

        They still get their proceeds directly, one united front to compete with steams and whatever MS is doing; everyone's a winner.

      • reply
        September 12, 2012 4:12 PM

        Well that's why they're expanding right? Also that's what Valve did originally!

      • reply
        September 12, 2012 4:13 PM

        Plenty of people buy a game because it's on Steam.

    • reply
      September 12, 2012 3:45 PM

      Ha! I installed Uplay after spending a buck on Driver: SF during the PAX deal, and I couldn't uninstall it fast enough when I was done. Installation problems, CD key problems, registration problems, lack of features...ain't no way I'd opt for Uplay over Steam unless they address all of its myriad issues.

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