Grand Theft Auto 5 viral marketing begins

When is Grand Theft Auto 5 coming out? While Rockstar Games has been mum, it might not be as far away as you'd think. In fact, it appears viral marketing for the hotly anticipated open world game has already begun.

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When is Grand Theft Auto 5 coming out? While Rockstar Games has been mum, it might not be as far away as you'd think. In fact, it appears viral marketing for the hotly anticipated open world game has already begun.

"The Epsilon Program," a fake religion featured in San Andreas now has an official Twitter feed and website (via Kotaku). Rockstar Games hasn't even bothered to hide the fact that this online campaign is produced by them, as the site is hosted directly on their servers, and proudly features their logo. Before you note that this could have been set up for GTA 3, just remember when Twitter was invented.

Some analysts believe GTA5 will be out before April of next year. Could the start of this marketing campaign be even more evidence of an impending launch?

From The Chatty
  • reply
    August 1, 2012 4:30 PM

    Andrew Yoon posted a new article, Grand Theft Auto 5 viral marketing begins.

    When is Grand Theft Auto 5 coming out? While Rockstar Games has been mum, it might not be as far away as you'd think. In fact, it appears viral marketing for the hotly anticipated open world game has already begun.

    • reply
      August 1, 2012 4:38 PM

      "and proudly features their logo."

      Eh? Where?

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        August 1, 2012 4:49 PM

        As a favicon in the browser. I should've made that more clear.

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        August 1, 2012 4:51 PM

        I think it shows up next to the site title in a tab. also rockstargames.com/epsilonprogram is in the source of the site.

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      August 1, 2012 4:48 PM

      ooooh, it's a GTA thing, I went on there earlier due to a shack linking it on twitter and just closing it immediately.

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      August 1, 2012 4:59 PM

      The website has actually existed since 2004, it was made for GTA SA, but the twitter link is a recent update.

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      August 1, 2012 5:24 PM

      November 2012.

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        August 1, 2012 8:12 PM

        Pics or didn't happen


        I hope they just Surprise us all....I'm still thinking April/March since that's been their tentpole release time frame..

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      August 2, 2012 8:14 AM

      fuck yes fuck yes fuck yes fuck yes fuck yes fuck yes fuck yes fuck yes OMGGGGGGGG

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      August 2, 2012 11:12 AM

      This website is viral for San Andreas and has existed since 2004.

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        August 2, 2012 8:16 PM

        It's been updated with a link to the "official" Twitter account of Epsilon Today. rtfa, dude.

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