Codemasters drops action to focus on racing

Codemasters will abandon development of action games and will focus on the racing genre

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In a move to become the winner in the racing genre, Codemasters has announced it will create the Codemasters Racing brand to focus solely on its F1, DiRT and Grid franchises, abandoning the action genre altogether.

The move means games such as Bodycount and the Operation Flashpoint series will no longer bear a Codemasters logo, but it was a tough decision that had to be made, communications chief Rich Eddy told to MCV. "Racing is our DNA, it is our heritage, it is our specialization and it is our absolute focus going forward."

Codemasters had already been heading in that direction when it said last September it was closing down Bodycount studio to add resources to its racing development teams.

The company also revealed that the Dirt, Grid and F1 titles will be united in an online racing hub called Racenet, allowing users to have a single profile across the three franchises and any other racing games that Codemasters Racing may create. The new service will launch on May 1, the same day a DiRT Showdown demo. The game will be the rebranded company's first release on May 25.

Contributing Editor
From The Chatty
  • reply
    April 19, 2012 10:45 AM

    John Keefer posted a new article, Codemasters drops action to focus on racing.

    Codemasters will abandon development of action games and will focus on the racing genre

    • reply
      April 19, 2012 11:34 AM

      May as well, they're racing franchises are the only decent things to come out of them for a few years now.

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      April 19, 2012 2:17 PM

      Cool. Now announce GRID2

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        April 19, 2012 2:37 PM

        No kidding, I've been waiting on it for YEARS.

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        April 19, 2012 5:05 PM

        GRID killed every other racing game for me.

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      April 19, 2012 2:39 PM

      Thank god and hopefully we won't see another Operation Flashpoint massacre.

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      April 19, 2012 3:27 PM

      Unsurprising but a shame, very much all their eggs in one basket now.

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        April 19, 2012 5:01 PM

        But that egg basket was designed to carry eggs. The hams they shoved in there kept crushing eggs.

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      April 19, 2012 4:44 PM

      Codemasters Action or Codemasters Shooty will problably turn up sometime.

      And yes, I want GRID 2.

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      April 19, 2012 8:53 PM

      have codemasters ever released a good action game anyway? I seem to remember Turning Point: Liberty (or something like that) and the idea was fantastic, the game, not so much :(

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      April 19, 2012 8:59 PM

      I'd like a new 1nsane game, please

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      April 19, 2012 9:02 PM

      New Micro Machines 32 player on PC please.

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