Nintendo strategically holding back 3DS games

Nintendo's Satoru Iwata explains that some 3DS delays have been intentional, to keep them out of the overcrowded holiday season and give them their best chance for sales.

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Nintendo's 3DS slate has been fairly light since launch, but heavy hitters, such as Super Mario 3D Land and Mario Kart 7, should help bolster the library this holiday season. While Nintendo could release more games on the platform this year, company president Satoru Iwata says they've strategically kept some games out of 2011 to maximize their sales potential.

"Some of them may be held for a certain amount of time so that there will be a short interval between when they are completed and when they are launched," Iwata said in a fiscal Q&A (via CVG). However he notes that "video games need to stay fresh, so it is not practical for us to put them on hold for too long."

"We are taking this sort of challenge for the Nintendo 3DS. For example, when we look at the software lineup for the year-end sales season, it is so dense that, if we added any more software, the total sales would not increase. Accordingly, we have intentionally delayed the launch of some software titles to early next year."

Or, to put it another way, Nintendo feels Luigi's Mansion 2 and Kid Icarus: Uprising would perform better in 2012 than up against this year's glut of holiday releases, not to mention the potential for Nintendo's own 3DS slate to compete with itself.

This doesn't mean that Nintendo meant to leave huge gaps over the last several months, though. "We failed to offer strong software titles without long intervals in the first half of this year, but it was not because we did not place importance on offering them one after another. Even when we understand the significance of this, we are sometimes unable to do so." He says that first-party delays and fizzling third-party titles were unexpected, but concedes that "we should have prepared a more thorough backup plan."

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From The Chatty

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    November 1, 2011 10:00 AM

    Steve Watts posted a new article, Nintendo strategically holding back 3DS games.

    Nintendo's Satoru Iwata explains that some 3DS delays have been intentional, to keep them out of the overcrowded holiday season and give them their best chance for sales.

    • reply
      November 1, 2011 12:22 PM

      Besides the Nintendo releases for the holidays, are there any 3rd party games releasing in the next 3 months that are worth a shit?

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      November 1, 2011 1:44 PM

      Well, thank goodness someone out there is looking out for us... making sure we'll all have enough time to finish off our mountainous backlog of 3DS games before the new ones hit. There's only so many hours in the day, after all.

      *sigh*

      Please, just give us games... any games! I'm not picky, I just want to games to play.

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        November 1, 2011 2:07 PM

        Mario 3D Land is next week or the week after.

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          November 1, 2011 3:47 PM

          :)
          I know, I'm just being facetious. It's been a tough first year.

          Also, Cave Story 3D is coming out next week, and I looooove me some Cave Story.

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          November 1, 2011 5:15 PM

          Oh god, not at the same time as Skyrim :( I don't have enough time to play them both!

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      November 1, 2011 2:01 PM

      Poor luigi D:

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      November 1, 2011 7:05 PM

      Only time I saw someone who bought a 3DS, was at a gamestop and someone was trying to return it for a refund.